{"id":101711,"date":"2017-10-12T12:00:45","date_gmt":"2017-10-12T06:30:45","guid":{"rendered":"https:\/\/www.digitalvidya.com\/blog\/?p=101711"},"modified":"2019-11-04T14:58:37","modified_gmt":"2019-11-04T09:28:37","slug":"what-is-content-marketing","status":"publish","type":"post","link":"https:\/\/www.digitalvidya.com\/blog\/what-is-content-marketing\/","title":{"rendered":"What is Content Marketing: Learn Engaging Content Marketing Techniques"},"content":{"rendered":"

53% of marketers say blog content creation is their top inbound marketing priority. –<\/i><\/b>HubSpot, 2017<\/span><\/p>\n

47% of buyers viewed 3-5 pieces of content before engaging with a sales rep.<\/i><\/b>\u00a0–<\/span>Demand Gen Report, 2016<\/span><\/p>\n

On average, B2B marketers allocate 28% of their total marketing budget to content marketing. –<\/i><\/b>Content Marketing Institute, 2015<\/span><\/p>\n

<\/span>What is Content Marketing?<\/span><\/h2>\n
\"What
What is content marketing?<\/figcaption><\/figure>\n

Content Marketing is something that has been around for a very long time, probably since the times marketing has been around. Yet, the term \u201cContent Marketing\u201d has become popular only recently, along with the popularity of Digital Marketing. We all have experienced Content Marketing many times, whether we realize it or not.<\/span><\/p>\n

Come to think of it, can there even be any marketing activity, without content? Doesn\u2019t content sit right at the heart of any marketing communication? After all, it is about the right message and the compelling story even before it becomes about how to tell that story.<\/span><\/p>\n

To make things simpler, let\u2019s look at some straightforward definitions:<\/span><\/p>\n

Definition:<\/i><\/b><\/span> <\/span><\/i>Content marketing is a form of marketing focused on <\/span><\/i>creating, publishing and distributing content<\/i><\/b> for a targeted audience, online.<\/span><\/i><\/p>\n