{"id":101895,"date":"2017-10-24T09:00:18","date_gmt":"2017-10-24T03:30:18","guid":{"rendered":"https:\/\/www.digitalvidya.com\/blog\/?p=101895"},"modified":"2019-09-13T10:59:01","modified_gmt":"2019-09-13T05:29:01","slug":"seo-professional","status":"publish","type":"post","link":"https:\/\/www.digitalvidya.com\/blog\/seo-professional\/","title":{"rendered":"5 Tips to Become an SEO Professional"},"content":{"rendered":"<p style=\"text-align: justify\">Algorithms govern working of Search Engines and it is the duty of an SEO professional to convince them that your website or webpage deserves one of the top spots in SERPs.<\/p>\n<p style=\"text-align: justify\">Following 5 suggestions will help you upgrade your <a href=\"https:\/\/www.digitalvidya.com\/blog\/seo-skills\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEO skills<\/a>, convince search engines and become a certified SEO professional, so let us directly delve into those-<\/p>\n<h2 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"5-tips-to-become-an-seo-professional\"><\/span><b>5 Tips to Become an SEO Professional<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"1-know-the-seo-tools-browser-extensions\"><\/span><b>1. Know the SEO Tools &amp; Browser Extensions<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">For professional SEO experts, it is must to start by installing useful SEO Tools and browser extensions. Some of the top tools are-<\/p>\n<h4 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"stayfocusd\"><\/span><span style=\"color: #d55500\"><b>Stayfocusd<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul style=\"text-align: justify\">\n<li>This browser extension lets you create a blacklist of sites that you think may kill your productivity<\/li>\n<li>Stayfocusd sets an amount of time you should spend on those black listed sites each weekday<\/li>\n<\/ul>\n<h4 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"quick-login-for-google-accounts\"><\/span><span style=\"color: #d55500\"><b>Quick Login for Google Accounts<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul style=\"text-align: justify\">\n<li>If you have multiple logins for personal and professional Google Accounts then Quick Login for Google Accounts extension\u00a0is must for you<\/li>\n<li>It lets you quickly switch between up to 10 Google accounts and you will never forget a password again<\/li>\n<\/ul>\n<h4 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"writemonkey\"><\/span><span style=\"color: #d55500\"><b>WriteMonkey<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul style=\"text-align: justify\">\n<li>It is a word processor that is very useful for SEO professionals as it ensures great user experience for blog posts or longer consultancy documents<\/li>\n<li>It can let SEO professionals produce a document much faster<\/li>\n<\/ul>\n<h4 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"pocket\"><\/span><span style=\"color: #d55500\"><b>Pocket<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul style=\"text-align: justify\">\n<li>It lets you stay up to date by keeping you up with industry news<\/li>\n<li>It allows you to easily store interesting articles, snippets of text or videos in an accessible place for future consumption<\/li>\n<\/ul>\n<h4 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"timer\"><\/span><span style=\"color: #d55500\"><b>Timer<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul style=\"text-align: justify\">\n<li>SEO professional should use Timers to build their concentration span<\/li>\n<li>If you really struggle to concentrate on your SEO work then this one is must for you<\/li>\n<\/ul>\n<h4 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"process-automation-tools\"><\/span><span style=\"color: #d55500\"><b>Process Automation Tools<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul style=\"text-align: justify\">\n<li>Best SEO professional tends to automate their repetitive tasks by effectively using some process automation <a href=\"https:\/\/www.digitalvidya.com\/blog\/seo-analysis-tools\/\">SEO Analysis tools<\/a><\/li>\n<li>There are so many process automations tools are available like TweetDeck, which is a Twitter management tool<\/li>\n<li>TweetDeck lets users automate and schedule their tweeting<\/li>\n<li>Another process automation tool that is quite famous is Hootsuite<\/li>\n<li>Hootsuite aids SEOers manage multiple social networks from a single dashboard<\/li>\n<li>There are many other SEO management dashboards available for SEO professionals such as Britedge, Matrix Search and SearchEnabler<\/li>\n<li>These tools let SEO professionals manage multiple tasks and analytics at a single dashboard<\/li>\n<li>Some other tools like Makesbridge, Marketo, HubSpot, and MailChimp lets you automate and manage your emails, selling, blogging, customer relations and social sharing<\/li>\n<\/ul>\n<h3 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"2-know-the-important-seo-practices\"><\/span><b>2. Know the Important SEO Practices<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Future of SEO professionals is based upon the SEO practices followed by them. Below given are some key SEO practices-<\/p>\n<h4 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"page-titles\"><\/span><span style=\"color: #d55500\"><b>Page titles<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul style=\"text-align: justify\">\n<li>Page titles are one of the most important aspects of SEO and each page should have a unique page title that describes the page\u2019s content in the most accurate way possible<\/li>\n<li>Your page title should be brief and descriptive that should help users understand what the page is about<\/li>\n<li>Home page title includes\u00a0the name of your website\/business along with the information like the physical location of your\u00a0company and a few of its main focuses or offers<\/li>\n<\/ul>\n<figure id=\"attachment_102188\" aria-describedby=\"caption-attachment-102188\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/page-titles-source-digital-vidya.jpg\" alt=\"seo professional\" class=\"wp-image-102188 size-full\" width=\"1024\" height=\"319\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/page-titles-source-digital-vidya.jpg 1024w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/page-titles-source-digital-vidya-300x93.jpg 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/page-titles-source-digital-vidya-150x47.jpg 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/page-titles-source-digital-vidya-600x187.jpg 600w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/page-titles-source-digital-vidya-220x69.jpg 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/page-titles-source-digital-vidya-595x185.jpg 595w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/page-titles-source-digital-vidya-980x305.jpg 980w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/page-titles-source-digital-vidya-480x150.jpg 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-102188\" class=\"wp-caption-text\">Page titles<\/figcaption><\/figure>\n<ul style=\"text-align: justify\">\n<li>Post\/other pages title should describe what the page is about and it should be attractive to\u00a0the searcher<\/li>\n<\/ul>\n<figure id=\"attachment_102189\" aria-describedby=\"caption-attachment-102189\" style=\"width: 639px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/post-page-title-source-Digital-vidya.jpg\" alt=\"SEO professional\" class=\"wp-image-102189 size-full\" width=\"639\" height=\"295\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/post-page-title-source-Digital-vidya.jpg 639w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/post-page-title-source-Digital-vidya-300x138.jpg 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/post-page-title-source-Digital-vidya-150x69.jpg 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/post-page-title-source-Digital-vidya-600x277.jpg 600w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/post-page-title-source-Digital-vidya-220x102.jpg 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/post-page-title-source-Digital-vidya-595x275.jpg 595w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/post-page-title-source-Digital-vidya-480x222.jpg 480w\" sizes=\"(max-width: 639px) 100vw, 639px\" \/><figcaption id=\"caption-attachment-102189\" class=\"wp-caption-text\">Post\/other pages title<\/figcaption><\/figure>\n<h4 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"page-description\"><\/span><span style=\"color: #d55500\"><b>Page Description<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul style=\"text-align: justify\">\n<li>The\u00a0page description\u00a0meta\u00a0tag gives users, and search engines\u00a0a summary of what the site page is about<\/li>\n<li>You should always provide a unique page description for all pages, products and posts of your website and should keep the size between 140-150 characters<\/li>\n<\/ul>\n<figure id=\"attachment_102190\" aria-describedby=\"caption-attachment-102190\" style=\"width: 1280px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/seo-meta-tag-source-Digital-Vidya.jpg\" alt=\"SEO professional\" class=\"wp-image-102190 size-full\" width=\"1280\" height=\"720\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/seo-meta-tag-source-Digital-Vidya.jpg 1280w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/seo-meta-tag-source-Digital-Vidya-300x169.jpg 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/seo-meta-tag-source-Digital-Vidya-1024x576.jpg 1024w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/seo-meta-tag-source-Digital-Vidya-150x84.jpg 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/seo-meta-tag-source-Digital-Vidya-600x338.jpg 600w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/seo-meta-tag-source-Digital-Vidya-220x124.jpg 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/seo-meta-tag-source-Digital-Vidya-889x500.jpg 889w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/seo-meta-tag-source-Digital-Vidya-595x335.jpg 595w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/seo-meta-tag-source-Digital-Vidya-1080x608.jpg 1080w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/seo-meta-tag-source-Digital-Vidya-980x551.jpg 980w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/seo-meta-tag-source-Digital-Vidya-480x270.jpg 480w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-102190\" class=\"wp-caption-text\">Page description<\/figcaption><\/figure>\n<ul style=\"text-align: justify\">\n<li>You should avoid repeating the title in the page description<\/li>\n<li>You should also not use too many keywords<b><\/b><\/li>\n<\/ul>\n<h4 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"permanent-link-structure\"><\/span><span style=\"color: #d55500\"><b>Permanent link structure<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<figure id=\"attachment_102191\" aria-describedby=\"caption-attachment-102191\" style=\"width: 910px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/URL-structure-source-Digital-Vidya.png\" alt=\"SEO professional\" class=\"wp-image-102191 size-full\" width=\"910\" height=\"453\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/URL-structure-source-Digital-Vidya.png 910w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/URL-structure-source-Digital-Vidya-300x149.png 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/URL-structure-source-Digital-Vidya-150x75.png 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/URL-structure-source-Digital-Vidya-600x299.png 600w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/URL-structure-source-Digital-Vidya-220x110.png 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/URL-structure-source-Digital-Vidya-595x296.png 595w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/URL-structure-source-Digital-Vidya-480x239.png 480w\" sizes=\"(max-width: 910px) 100vw, 910px\" \/><figcaption id=\"caption-attachment-102191\" class=\"wp-caption-text\">Url structure<\/figcaption><\/figure>\n<ul style=\"text-align: justify\">\n<li>It is used to describe the format of URLS for pages or individual posts of your site<\/li>\n<li>Permanent link structure is shown in the search results and browser address bar<\/li>\n<li>SEO professionals should use URLs that are easy to understand for search engines and users<\/li>\n<li>You should use hyphens \u2018 \u2013 \u2018 for separating the words, plus, you must avoid lengthy URLs<\/li>\n<li>It is advisable to use words that describe what the page is about<\/li>\n<li>No keyword stuffing should be done<\/li>\n<\/ul>\n<h4 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"examples-of-bad-url-structures\"><\/span><span style=\"color: #d55500\"><b>Examples of BAD URL structures<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify\">https:\/\/www.example.com\/socialmedianews<\/p>\n<h4 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"examples-of-good-url-structures\"><\/span><span style=\"color: #d55500\"><b>Examples of GOOD URL structures<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify\">https:\/\/www.example.com\/social-media-news<\/p>\n<h4 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"breadcrumb\"><\/span><span style=\"color: #d55500\"><b>Breadcrumb<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<figure id=\"attachment_102192\" aria-describedby=\"caption-attachment-102192\" style=\"width: 645px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/breadcrumbs-source-acegenesis.jpg\" alt=\"SEO professional\" class=\"wp-image-102192 size-full\" width=\"645\" height=\"425\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/breadcrumbs-source-acegenesis.jpg 645w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/breadcrumbs-source-acegenesis-300x198.jpg 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/breadcrumbs-source-acegenesis-150x99.jpg 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/breadcrumbs-source-acegenesis-600x395.jpg 600w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/breadcrumbs-source-acegenesis-220x145.jpg 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/breadcrumbs-source-acegenesis-595x392.jpg 595w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/breadcrumbs-source-acegenesis-480x316.jpg 480w\" sizes=\"(max-width: 645px) 100vw, 645px\" \/><figcaption id=\"caption-attachment-102192\" class=\"wp-caption-text\">Breadcrumb example amazon<\/figcaption><\/figure>\n<ul style=\"text-align: justify\">\n<li>Successful SEO professionals always make sure that they have a breadcrumb on\u00a0all their internal pages<b><\/b><\/li>\n<li>Breadcrumb is actually a set of links at the top of the page that help in navigation<b><\/b><\/li>\n<li>SEO professionals who <span>use<\/span> WordPress can find free plugins to create a breadcrumb<b><\/b><\/li>\n<\/ul>\n<h4 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"internal-links\"><\/span><span style=\"color: #d55500\"><b>Internal links<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<figure id=\"attachment_101904\" aria-describedby=\"caption-attachment-101904\" style=\"width: 550px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/internal-links-source-reliablesoft.jpg\" alt=\"SEO Professional\" class=\"wp-image-101904 size-full\" width=\"550\" height=\"258\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/internal-links-source-reliablesoft.jpg 550w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/internal-links-source-reliablesoft-300x141.jpg 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/internal-links-source-reliablesoft-150x70.jpg 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/internal-links-source-reliablesoft-220x103.jpg 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/internal-links-source-reliablesoft-480x225.jpg 480w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><figcaption id=\"caption-attachment-101904\" class=\"wp-caption-text\">Internal links<\/figcaption><\/figure>\n<ul style=\"text-align: justify\">\n<li>You need to have links in a page that point to other pages within the website<\/li>\n<li>Internal linking\u00a0is one of the most important on site SEO practices<\/li>\n<\/ul>\n<h4 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"text-formatting-and-the-use-of-h1-h2-and-h3\"><\/span><span style=\"color: #d55500\"><b>Text formatting and the use of H1, H2 and H3<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul style=\"text-align: justify\">\n<li>You should not just publish text on your website without using some basic formatting<\/li>\n<li>You can use H1 tags for the title of your post and H2 tags for the main headings<\/li>\n<li>You can use <b>BOLD<\/b>and\u00a0<i>Italics<\/i>\u00a0formats to draw users attention<\/li>\n<li>It is important to use small paragraphs and a font size that is easy to read<\/li>\n<\/ul>\n<h4 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"the-404-page\"><\/span><span style=\"color: #d55500\"><b>The 404 Page<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<figure id=\"attachment_102193\" aria-describedby=\"caption-attachment-102193\" style=\"width: 736px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/flipkart-404-page-source-Pinterest.jpg\" alt=\"SEO professional\" class=\"wp-image-102193 size-full\" width=\"736\" height=\"357\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/flipkart-404-page-source-Pinterest.jpg 736w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/flipkart-404-page-source-Pinterest-300x146.jpg 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/flipkart-404-page-source-Pinterest-150x73.jpg 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/flipkart-404-page-source-Pinterest-600x291.jpg 600w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/flipkart-404-page-source-Pinterest-220x107.jpg 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/flipkart-404-page-source-Pinterest-595x289.jpg 595w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/flipkart-404-page-source-Pinterest-480x233.jpg 480w\" sizes=\"(max-width: 736px) 100vw, 736px\" \/><figcaption id=\"caption-attachment-102193\" class=\"wp-caption-text\">The 404 page<\/figcaption><\/figure>\n<ul style=\"text-align: justify\">\n<li>Proper 404 page contributes to better user experience<\/li>\n<li>If any page searched by a user does not exist or your user mistypes a URL or follows a broken link then 404 page is shown to him\/her<\/li>\n<li>You should give some info to the user of what happened on your 404 page rather than displaying \u201cNot found\u201d<\/li>\n<li>Your 404 page should have a design consistent with the other pages of your website<b><\/b><\/li>\n<\/ul>\n<h4 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"image-optimization\"><\/span><span style=\"color: #d55500\"><b>Image Optimization<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul style=\"text-align: justify\">\n<li>You should use Alt Text to describe the image, plus, using keywords is also advisable but you should not overdo it<\/li>\n<li>You should use meaningful names with dashes<\/li>\n<li>You should Optimize the image size and image size is inversely proportional to site speed, means smaller the size of the image (in KB) the faster is your web site<b><\/b><\/li>\n<\/ul>\n<h4 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"page-speed\"><\/span><span style=\"color: #d55500\"><b>Page Speed<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul style=\"text-align: justify\">\n<li>SEO professionals should know that page speed is one of the most significant <a href=\"https:\/\/www.digitalvidya.com\/blog\/seo-ranking-factors\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEO ranking factors<\/a> and they should optimize their web sites for speed<\/li>\n<li>Search Engines\u2019 always prefer to provide the searcher with the most accurate results in the quickest possible way<\/li>\n<li>A website that loads in less than 4<b>seconds<\/b>\u00a0ranks better in search results, gets more page visits per user and ensures better conversions<\/li>\n<li>To ensure better page speed you should remove any unnecessary plug-ins, optimize the size of your images, plus, you should use a caching service or plug-in<\/li>\n<li>You can go to webpagetest.org\/to test how many seconds your pages take to load from different locations, browsers and internet speed<\/li>\n<li>You can also go to Google Page Speed Service for analyzing your web site<\/li>\n<li>You can use CDN (Content Delivery Network) services such as Cloud Flare or Amazon Cloud Front if your site has lots of images on your site<b><\/b><\/li>\n<\/ul>\n<h4 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"get-links-from-other-websites\"><\/span><span style=\"color: #d55500\"><b>Get Links from Other Websites<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul style=\"text-align: justify\">\n<li>Besides considering on-page SEO factors of a page, websites that have incoming links from other websites deserve a better ranking<\/li>\n<li>Incoming links are counted as \u2018votes of trust\u2019 and it ensures positive effect on a website\u2019s ranking position<\/li>\n<li>Links are no longer a matter of quantity but of quality<\/li>\n<li>Natural links\u00a0play significant role in rankings while artificially generated\u00a0links may get you into trouble<\/li>\n<li>To get natural links it is important to publish great content on your website as this will naturally attract links<\/li>\n<li>You should put your content in front of other influencers, bloggers and webmasters that may potentially link to your website<\/li>\n<li>Facebook, Twitter, LinkedIn and many other social media channels are great promotion tools for ensuring link building<\/li>\n<li>You may link to other websites and then reach out to the respective webmasters asking them to return the favor<\/li>\n<li>You may also publish content on other websites and then can add links that point to your pages. This is known as guest posting<\/li>\n<li>You should read Google\u2019s\u00a0guidelines on link building, plus, you can use tools like\u00a0SEMRUSHfor analyzing the link profiles of your competitors<\/li>\n<\/ul>\n<h4 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"mobile-friendly-web-sites\"><\/span><span style=\"color: #d55500\"><b>Mobile friendly web sites<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<figure id=\"attachment_101906\" aria-describedby=\"caption-attachment-101906\" style=\"width: 550px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/mobile-visits-stats-source-reliablesoft.gif\" alt=\"SEO Professional\" class=\"wp-image-101906 size-full\" width=\"550\" height=\"114\" title=\"\"><figcaption id=\"caption-attachment-101906\" class=\"wp-caption-text\">Mobile friendly site stats<\/figcaption><\/figure>\n<ul style=\"text-align: justify\">\n<li>It is very important for SEO professionals to use mobile friendly websites<\/li>\n<li>Your website should be optimized for viewing on the mobile browser<\/li>\n<li>Adopting a responsive website design is the best way to approach Mobile SEO<\/li>\n<\/ul>\n<h4 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"user-sitemap\"><\/span><span style=\"color: #d55500\"><b>User Sitemap<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<figure id=\"attachment_102194\" aria-describedby=\"caption-attachment-102194\" style=\"width: 1240px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/sitemap-source-Digital-Vidya.jpg\" alt=\"SEO professional\" class=\"wp-image-102194 size-full\" width=\"1240\" height=\"604\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/sitemap-source-Digital-Vidya.jpg 1240w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/sitemap-source-Digital-Vidya-300x146.jpg 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/sitemap-source-Digital-Vidya-1024x499.jpg 1024w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/sitemap-source-Digital-Vidya-150x73.jpg 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/sitemap-source-Digital-Vidya-600x292.jpg 600w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/sitemap-source-Digital-Vidya-220x107.jpg 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/sitemap-source-Digital-Vidya-1026x500.jpg 1026w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/sitemap-source-Digital-Vidya-595x290.jpg 595w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/sitemap-source-Digital-Vidya-1080x526.jpg 1080w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/sitemap-source-Digital-Vidya-980x477.jpg 980w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/sitemap-source-Digital-Vidya-480x234.jpg 480w\" sizes=\"(max-width: 1240px) 100vw, 1240px\" \/><figcaption id=\"caption-attachment-102194\" class=\"wp-caption-text\">User sitemap<\/figcaption><\/figure>\n<ul style=\"text-align: justify\">\n<li>A sitemap can be understood as a list of all pages or posts of your website<b><\/b><\/li>\n<li>You need 2 types of sitemaps<b><\/b><\/li>\n<li>First one is xml sitemap that you need to submit to Google, and other search engines<\/li>\n<li>Second one is an html sitemap that you need to help visitors find your content<\/li>\n<\/ul>\n<h4 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"content-is-still-king\"><\/span><span style=\"color: #d55500\"><b>Content is still king<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul style=\"text-align: justify\">\n<li>All the over mentioned practices would work effectively if you have good content on your website<\/li>\n<li>Website with good, unique, and quality content does better in the long run<\/li>\n<li>Good content\u00a0is the post or page that accurately answers users\u2019 questions<\/li>\n<li>To create good content you need to make sure that your content delivers what promised in the title<\/li>\n<\/ul>\n<h4 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"check-your-external-links\"><\/span><span style=\"color: #d55500\"><b>Check your external links<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul style=\"text-align: justify\">\n<li>External links are actually the links in your web site that point to other sites<\/li>\n<li>For external links you need to ensure that you are not linking to spam websites<\/li>\n<li>You should also never link to web sites with inappropriate content<\/li>\n<li>You must avoid broken links<\/li>\n<li>You should not involve in selling or exchanging links<\/li>\n<\/ul>\n<h4 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"webmaster-tools-and-analytics\"><\/span><span style=\"color: #d55500\"><b>Webmaster tools and Analytics<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul style=\"text-align: justify\">\n<li>By submitting your site to webmaster tools, you can get valuable information about your website<\/li>\n<li>SEO professionals who submit their site to Google webmaster tools and Bing webmaster tools enjoy lots of benefits<\/li>\n<li>You can get the needed feedback on the number of pages indexed, plus, you will get notified about the potential issues such as access issues, etc.<\/li>\n<li>Webmaster tools also let you see the number of incoming and internal links<\/li>\n<li>Google Analytics helps SEO professionals see how visitors find their website<\/li>\n<li>Google Analytics guides you about direct visits, referrals, searches, etc.<\/li>\n<li>You can know how much time your visitors spend on your page, what keywords they type, number of pages they view per visit, etc.<b><\/b><\/li>\n<\/ul>\n<h4 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"seo-audit\"><\/span><span style=\"color: #d55500\"><b>SEO Audit<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul style=\"text-align: justify\">\n<li>For effective professional SEO Audit, you should run a crawler, as this will help you check for crawl blunders of your site<\/li>\n<li>You can use tools like SEO Spider and Link Sleuth to make the SEO auditing smooth<\/li>\n<li>Your site should be\u00a0Google Penguin compliant<\/li>\n<\/ul>\n<h3 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"3-know-the-latest-seo-trends\"><\/span><b>3. Know the latest SEO Trends<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">The best SEO professional always knows what latest SEO trends are. Future of SEO professionals is based on how much aware and adaptable they are towards the latest SEO trends. Some of the latest SEO trends are-<\/p>\n<h4><span class=\"ez-toc-section\" id=\"seo-trends\"><\/span><span style=\"color: #d55500\">SEO Trends<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol style=\"text-align: justify\">\n<li>Google&#8217;s AMP is the future of mobile<\/li>\n<li>301 redirects can prevent your pages from passing topical relevance<\/li>\n<li>The rise of Dense Content<\/li>\n<li>Machine Learning Will Change the Way the Algorithm Works<\/li>\n<li>Personal Branding Will Become an SEO Secret Weapon<\/li>\n<li>User Experience Optimization (UEO) Will Start to Blur the Lines with SEO<\/li>\n<li>Personal Digital Assistants is More Sophisticated, Changing the Way Many of us Perform Search Queries<\/li>\n<li>Optimizing for voice search<\/li>\n<\/ol>\n<h3 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"4-art-of-communication-in-seo\"><\/span><b>4. Art of Communication in SEO<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul style=\"text-align: justify\">\n<li>I have frequent interaction with many of HRs who hire SEO professional, and as per their views, knowing the art of communication in SEO is must<\/li>\n<li>Mostly SEO managers have dedicated content writers with them for various business needs, still, they need to be a good communication professional<\/li>\n<li>Art of communication in SEO helps you when you are making deals, giving presentations, exchanging emails with potential clients and making announcements<\/li>\n<li>Your way of communication should ensure that you are the official communicator of the deal<\/li>\n<li>It is important for SEO professionals to work on their communication skills, learn their skills, know SEO Interview questions and win the client<\/li>\n<\/ul>\n<h3 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"5-know-the-available-seo-training-certification\"><\/span><b><br \/>\n5. Know the available SEO Training &amp; Certification<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_101899\" aria-describedby=\"caption-attachment-101899\" style=\"width: 368px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/SEO-Certifications-source-Quora.png\" alt=\"SEO Professional\" class=\"wp-image-101899 size-full\" width=\"368\" height=\"272\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/SEO-Certifications-source-Quora.png 368w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/SEO-Certifications-source-Quora-300x222.png 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/SEO-Certifications-source-Quora-150x111.png 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/SEO-Certifications-source-Quora-220x163.png 220w\" sizes=\"(max-width: 368px) 100vw, 368px\" \/><figcaption id=\"caption-attachment-101899\" class=\"wp-caption-text\">Certifications in seo<\/figcaption><\/figure>\n<ul style=\"text-align: justify\">\n<li>To be the best SEO professional, going through SEO training that includes practical lessons on all the over-mentioned SEO practices and latest SEO trends is highly recommendable.<\/li>\n<li>Accurate SEO training also helps SEO professional clear different certification exams and become a certified SEO professional<\/li>\n<li>Certification, Google Certifications &amp; Hubspot Inbound Certifications are some of the SEO certifications that you can opt for and be a certified SEO professional<\/li>\n<\/ul>\n<h4 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"final-thoughts\"><\/span><b>Final Thoughts<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify\">While the fundamentals rarely change, the SEO is dynamic and always evolving. For SEO professionals, it is must to stay informed and engaged in the SEO industry.<\/p>\n<p style=\"text-align: justify\">You need to follow top SEO sources to know latest SEO trends, plus, joining an\u00a0<a href=\"https:\/\/www.digitalvidya.com\/seo-course\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEO Certification course<\/a> will help you be a certified and successful SEO professional.<\/p>\n<p style=\"text-align: justify\">Update me in comments what you consider most important to be a certified SEO professional.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Algorithms govern working of Search Engines and it is the duty of an SEO professional to convince them that your website or webpage deserves one of the top spots in SERPs. Following 5 suggestions will help you upgrade your SEO skills, convince search engines and become a certified SEO professional, so let us directly delve [&hellip;]<\/p>\n","protected":false},"author":8516,"featured_media":102220,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[378],"tags":[8799,8800,8694,8796,8797,8798],"class_list":["post-101895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization","tag-best-seo-professional","tag-hire-seo-professional","tag-future-of-seo-professionals","tag-seo-professional","tag-how-to-become-seo-professional","tag-professional-seo-experts"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/posts\/101895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/users\/8516"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/comments?post=101895"}],"version-history":[{"count":0,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/posts\/101895\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/media\/102220"}],"wp:attachment":[{"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/media?parent=101895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/categories?post=101895"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/tags?post=101895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}