{"id":102745,"date":"2017-10-30T14:00:44","date_gmt":"2017-10-30T08:30:44","guid":{"rendered":"https:\/\/www.digitalvidya.com\/blog\/?p=102745"},"modified":"2019-09-13T12:47:19","modified_gmt":"2019-09-13T07:17:19","slug":"what-is-google-analytics","status":"publish","type":"post","link":"https:\/\/www.digitalvidya.com\/blog\/what-is-google-analytics\/","title":{"rendered":"What is Google Analytics | 5-Step Analytics Guide"},"content":{"rendered":"<p style=\"text-align: justify\">The most common question after how I can optimize my site\u2019s online presence that advertisers and SEOers want to know is What is Google Analytics and how it can help them in measuring their site\u2019s performance.<\/p>\n<p style=\"text-align: justify\">Google Analytics is actually a service that is available to anyone with a\u00a0Google\u00a0account and some of its notable services are-<\/p>\n<ul style=\"text-align: justify\">\n<li>Data visualization tools such as\u00a0dashboard,\u00a0motion charts scorecards\u00a0that help you see the display changes in data over time<\/li>\n<li>Custom reports to analyze the performance of optimization and advertising campaigns<\/li>\n<li>Email-based sharing and communication of different reports<\/li>\n<li>Immaculate integration with other Google products like AdWords, Website Optimizer, Public Data Explorer, etc.<\/li>\n<\/ul>\n<p style=\"text-align: justify\">Exploring this post will help you comprehend what is Google Analytics in the most in-depth way possible, and therefore, without any further delay, let us directly delve into this 5-Step Google Analytics Guide-<\/p>\n<h2 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"5-steps-to-learn-google-analytics\"><\/span><b>5 Steps to Learn Google Analytics<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"1-what-is-google-analytics\"><\/span><b>1. What is Google Analytics? <\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul style=\"text-align: justify\">\n<li>Google Analytics can be understood as a free service that helps advertisers and marketers find comprehensive statistics regarding the behavior of the visitors to their sites.<\/li>\n<li>Different kind of data that you can get via Google Analytics consists of site visits, bounce rate, page views, pages per visit, average time on site, percentage of new visits, etc.<\/li>\n<li>Google Analytics is mainly geared towards small and medium-sized sites because the service has some sorts of limitations, which impede its efficiency while handling analytics of more complex websites and larger enterprises. Google analytics collects data via a\u00a0JavaScript\u00a0page\u00a0tag\u00a0inserted in the code of pages you wish to collect data on and this page tag works as a\u00a0Web bug for gathering the visitor information. However, because this page tag is reliant on\u00a0cookies, you cannot collect data for users who have disabled the cookies.<\/li>\n<li>Along with all this, Google Analytics also helps advertisers track referral traffic including search engine, website referrals, direct visits, and marketing campaigns such as email marketing, banner advertising, PPC Advertising, etc.<\/li>\n<li>After understanding what is Google Analytics\u00a0 in this section, the next section will help you know about different things that advertisers do by using Google Analytics<\/li>\n<\/ul>\n<h3 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"2-what-are-the-awesome-things-you-can-do-with-google-analytics\"><\/span><b>2. What are the awesome things you can do with Google Analytics?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul style=\"text-align: justify\">\n<li>Google Analytics helps you see your most important analytics data first<\/li>\n<li>As discussed in last section of this What is Google Analytics guide, you can use Google Analytics to find out which online campaigns bring the most traffic and conversions, plus, can determine where your best visitors are located<\/li>\n<li>When you learn Google Analytics then you can easily comprehend what visitors are searching for on your website<\/li>\n<li>You can visualize what people click on the most, uncover your top content, identify your worst performing pages, determine where people abandon the shopping cart and can discover if you need a mobile site or not<\/li>\n<li>Later in this What is Google Analytics post I will describe those data that will help you do these awesome things, but first, let us understand how you can set your Google Analytics Account<\/li>\n<\/ul>\n<h3 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"3-how-can-you-set-up-a-google-analytics-account\"><\/span><b>3. How can you set up a Google Analytics Account?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Setting up a Google Analytics account is quite straightforward. Below given instructions and related images are going to be the best part of this What is Google Analytics Guide to help you go through the whole process and access your traffic data-<\/p>\n<ul style=\"text-align: justify\">\n<li>You need to visit Google Analytics website at\u00a0\u00a0<a href=\"https:\/\/www.google.com\/analytics\" target=\"_blank\" rel=\"noopener\">google.com\/analytics<\/a>.<\/li>\n<li>Now, by clicking on &#8220;Add a new account&#8221; button in the upper right corner you can find the &#8220;Sign Up&#8221; button on the lower left corner of the page<\/li>\n<\/ul>\n<p><img decoding=\"async\" width=\"550\" height=\"112\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/add-a-new-account-source-dkssystems.jpg\" alt=\"What is Google Analytics\" class=\"aligncenter size-full wp-image-102747\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/add-a-new-account-source-dkssystems.jpg 550w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/add-a-new-account-source-dkssystems-300x61.jpg 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/add-a-new-account-source-dkssystems-150x31.jpg 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/add-a-new-account-source-dkssystems-220x45.jpg 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/add-a-new-account-source-dkssystems-480x98.jpg 480w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<ul style=\"text-align: justify\">\n<li>You need to fill out the asked information i.e. site URL, time zone or territory, account name, etc. Once you do this, you can click on &#8220;Continue&#8221; button<\/li>\n<\/ul>\n<p><img decoding=\"async\" width=\"399\" height=\"122\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/signup-Google-Analytics-source-dkssystems.jpg\" alt=\"what is Google Analytics\" class=\"aligncenter size-full wp-image-102748\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/signup-Google-Analytics-source-dkssystems.jpg 399w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/signup-Google-Analytics-source-dkssystems-300x92.jpg 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/signup-Google-Analytics-source-dkssystems-150x46.jpg 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/signup-Google-Analytics-source-dkssystems-220x67.jpg 220w\" sizes=\"(max-width: 399px) 100vw, 399px\" \/><\/p>\n<ul style=\"text-align: justify\">\n<li>Now, you should read all the Google Analytics Terms of Service and then check the &#8220;yes, I agree to TOS&#8221; box<\/li>\n<\/ul>\n<p><img decoding=\"async\" width=\"343\" height=\"180\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/Google-Analytics-Set-up-source-dkssystems.jpg\" alt=\"what is Google analytics\" class=\"aligncenter size-full wp-image-102749\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/Google-Analytics-Set-up-source-dkssystems.jpg 343w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/Google-Analytics-Set-up-source-dkssystems-300x157.jpg 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/Google-Analytics-Set-up-source-dkssystems-150x79.jpg 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/Google-Analytics-Set-up-source-dkssystems-220x115.jpg 220w\" sizes=\"(max-width: 343px) 100vw, 343px\" \/><\/p>\n<ul style=\"text-align: justify\">\n<li>By clicking on \u2018Create New Account\u2019 you can finish the registration<\/li>\n<li>On the following page, you will get Java Script Code that you need to copy and then you need to click &#8220;Save and Finish&#8221;<\/li>\n<\/ul>\n<p><img decoding=\"async\" width=\"555\" height=\"388\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/steps-Google-Analytics-source-dkssystems.jpg\" alt=\"what is Google analytics\" class=\"aligncenter size-full wp-image-102750\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/steps-Google-Analytics-source-dkssystems.jpg 555w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/steps-Google-Analytics-source-dkssystems-300x210.jpg 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/steps-Google-Analytics-source-dkssystems-150x105.jpg 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/steps-Google-Analytics-source-dkssystems-220x154.jpg 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/steps-Google-Analytics-source-dkssystems-480x336.jpg 480w\" sizes=\"(max-width: 555px) 100vw, 555px\" \/><\/p>\n<ul style=\"text-align: justify\">\n<li>Once you click &#8220;Save and Finish&#8221; you will be directed to the account overview. Here you will see tracking error which is there because you have not pasted the code you just copied<\/li>\n<\/ul>\n<p><img decoding=\"async\" width=\"550\" height=\"169\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/tracking-error-source-dkssystems.jpg\" alt=\"What is Google Analytics\" class=\"aligncenter size-full wp-image-102751\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/tracking-error-source-dkssystems.jpg 550w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/tracking-error-source-dkssystems-300x92.jpg 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/tracking-error-source-dkssystems-150x46.jpg 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/tracking-error-source-dkssystems-220x68.jpg 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/tracking-error-source-dkssystems-480x147.jpg 480w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<ul style=\"text-align: justify\">\n<li>When you visit a site and Google doesn\u2019t find the cookie they report your visit as a &#8216;new visit&#8217; within Analytics<\/li>\n<li>So, now in this step, you need to paste Google Analytics JavaScript code right before the body tag (within the code) for every page in your website<\/li>\n<\/ul>\n<p><img decoding=\"async\" width=\"550\" height=\"144\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/code-pasting-source-dkssystems.jpg\" alt=\"What is Google Analytics\" class=\"aligncenter size-full wp-image-102752\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/code-pasting-source-dkssystems.jpg 550w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/code-pasting-source-dkssystems-300x79.jpg 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/code-pasting-source-dkssystems-150x39.jpg 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/code-pasting-source-dkssystems-220x58.jpg 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/code-pasting-source-dkssystems-480x126.jpg 480w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<ul style=\"text-align: justify\">\n<li>Finally, you have accurately created and implemented your Google Analytics account. Wait for at least one day and then re-visit your Google accounts to see your analytics data<\/li>\n<li>Now, after letting you understand how to set up Google Analytics, this what is Google Analytics guide would tell you about the key sites data in Google Analytics in the next section<\/li>\n<\/ul>\n<h3 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"4-what-are-the-key-sites-data-in-google-analytics\"><\/span><b>4. What are the Key Sites-Data in Google Analytics?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/Dashboard-Google-Analytics-source-dkssystems.jpg\" alt=\"what is Google Analytics\" class=\"aligncenter wp-image-102753\" width=\"700\" height=\"270\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/Dashboard-Google-Analytics-source-dkssystems.jpg 550w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/Dashboard-Google-Analytics-source-dkssystems-300x116.jpg 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/Dashboard-Google-Analytics-source-dkssystems-150x58.jpg 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/Dashboard-Google-Analytics-source-dkssystems-220x85.jpg 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/Dashboard-Google-Analytics-source-dkssystems-480x185.jpg 480w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p style=\"text-align: justify\">You are well aware of what is Google Analytics now, so the next thing that you need to learn via this what is Google Analytics guide is how to use Google Analytics. This you can do by knowing the key sites data in Google Analytics. Once you set up your Google Analytics account, it is right time to look at different sites data. Below given is the list of data available to you in your Google Analytics Report Tool-<\/p>\n<p style=\"text-align: justify\"><span style=\"color: #d55500\"><b>Google Analytics Dashboard Date (A)-<\/b><\/span><\/p>\n<ul style=\"text-align: justify\">\n<li>You can click on the arrow next to the date you want to see the data for<\/li>\n<li>The default setting displays one months\u2019 data but if needed, you can change it to incorporate the data of several months or even of a single day<\/li>\n<\/ul>\n<p style=\"text-align: justify\"><span style=\"color: #d55500\"><b>Visits (B)-<\/b><\/span><\/p>\n<ul style=\"text-align: justify\">\n<li>This lets you know how many times a user has visited your website in a fixed duration<\/li>\n<li>Whether a visitor entered to your site via homepage or any internal page, it will be counted as a \u2018visit\u2019<\/li>\n<\/ul>\n<p style=\"text-align: justify\"><span style=\"color: #d55500\"><b>Pages\/Visit (C)-<\/b><\/span><\/p>\n<ul style=\"text-align: justify\">\n<li>This lets you know average number of pages a single visitor views before leaving the website<\/li>\n<li>However, you should know that this is just an average, there can be visitors who view more pages while some view less pages<\/li>\n<\/ul>\n<p style=\"text-align: justify\"><span style=\"color: #d55500\"><b>Bounce Rate in Google Analytics (E)-<\/b><\/span><\/p>\n<ul style=\"text-align: justify\">\n<li>This lets you know the people who visit your site but leave the page once he\/she visits one page<\/li>\n<li>Bounce Rate = total number of visitors only viewing one page \/ total number of visits<\/li>\n<\/ul>\n<p style=\"text-align: justify\"><span style=\"color: #d55500\"><b>Avg. Time on Site (F)-<\/b><\/span><\/p>\n<ul style=\"text-align: justify\">\n<li>The average time that your site visitors spend on your website<\/li>\n<\/ul>\n<p style=\"text-align: justify\"><span style=\"color: #d55500\"><b>Percentage New Visitors (G)-<\/b><\/span><\/p>\n<ul style=\"text-align: justify\">\n<li>A new visitor is the one who visits your website for the very first time<\/li>\n<li>When you visit any website then Google places a unique \u2018cookie\u2019 within your browser that gets counted in % New Visitors<\/li>\n<\/ul>\n<h3 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"5-what-are-the-different-categories-of-data-google-analytics-provides\"><\/span><b>5. What are the different categories of Data Google Analytics provides?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">By clicking on some of the left hand navigation links, you can find out four categories of data that Google Analytics offers you. These categories include different Google web analytics tools and let us delve into those three categories-<\/p>\n<p><span style=\"color: #d55500\">1. Visitors<\/span><\/p>\n<p><span style=\"color: #d55500\">2. Traffic Sources<\/span><\/p>\n<p><span style=\"color: #d55500\">3. Content<\/span><\/p>\n<p><span style=\"color: #d55500\">4. The Goals<\/span><\/p>\n<p style=\"text-align: justify\">Let us walk through these categories and learn how you can utilize the data available to you-<\/p>\n<h4 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"1-the-visitors-tab\"><\/span><span style=\"color: #003366\"><b>1. The Visitors Tab<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><img decoding=\"async\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/Visitors-Tab-source-dkssystems-300x155.jpg\" alt=\"What is Google Analytics\" class=\"aligncenter wp-image-102754\" width=\"1200\" height=\"620\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/Visitors-Tab-source-dkssystems-300x155.jpg 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/Visitors-Tab-source-dkssystems-150x77.jpg 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/Visitors-Tab-source-dkssystems-220x114.jpg 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/Visitors-Tab-source-dkssystems-480x248.jpg 480w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/Visitors-Tab-source-dkssystems.jpg 550w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p style=\"text-align: justify\">In the visitors tab, you can find out more details regarding new vs returning visitors, trending, languages, loyalty, network properties, browser capability and mobile data. This includes so many free google analytics reporting tools and subsets of data that you will find within the Visitors tab are-<\/p>\n<p><span style=\"color: #d55500\"><b>Benchmarking<\/b><\/span><\/p>\n<p style=\"text-align: justify\">It lets you know how your sites\u2019 analytics compare to other sites in same industry<\/p>\n<p><span style=\"color: #d55500\"><b>Map Overlay<\/b><\/span><\/p>\n<p style=\"text-align: justify\">It helps you know where your site visitors are coming from<\/p>\n<p><span style=\"color: #d55500\"><b>New vs. Returning<\/b><\/span><\/p>\n<p><span style=\"color: #d55500\"><b>Language<\/b><\/span><\/p>\n<p style=\"text-align: justify\">It lets you understand whether you should have a multilingual website<\/p>\n<p><span style=\"color: #d55500\"><b>Visitor Trending<\/b><\/span><\/p>\n<p style=\"text-align: justify\">Different kinds of Visitor trending information are-<\/p>\n<ol style=\"text-align: justify\">\n<li>Visits<\/li>\n<li>Absolute Unique Visitors<\/li>\n<li>Pageviews<\/li>\n<li>Average Pageviews<\/li>\n<li>Time on Site<\/li>\n<li>Bounce Rate<\/li>\n<\/ol>\n<p><span style=\"color: #d55500\"><b>Visitor Loyalty<\/b><\/span><\/p>\n<p><img decoding=\"async\" width=\"550\" height=\"310\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/visitor-loyalty-source-dkssystems.jpg\" alt=\"what is Google Analytics\" class=\"aligncenter size-full wp-image-102755\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/visitor-loyalty-source-dkssystems.jpg 550w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/visitor-loyalty-source-dkssystems-300x169.jpg 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/visitor-loyalty-source-dkssystems-150x85.jpg 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/visitor-loyalty-source-dkssystems-220x124.jpg 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/visitor-loyalty-source-dkssystems-480x271.jpg 480w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<p style=\"text-align: justify\">It lets you know type of loyalty your visitors have with your site. Different kinds of Visitor loyalty are<\/p>\n<ol style=\"text-align: justify\">\n<li>Loyalty<\/li>\n<li>Advanced Segments<\/li>\n<li>Recency<\/li>\n<li>Length of Visit<\/li>\n<li>Depth of Visit<\/li>\n<\/ol>\n<p><span style=\"color: #d55500\"><b>Browser Capabilities<\/b><\/span><\/p>\n<p style=\"text-align: justify\">This data lets you know which browsers are most important for your business<\/p>\n<ol style=\"text-align: justify\">\n<li>Browsers<\/li>\n<li>Operating Systems<\/li>\n<li>Browsers and Operating Systems<\/li>\n<li>Screen Colors<\/li>\n<li>Flash Versions<\/li>\n<li>Java Support<\/li>\n<\/ol>\n<p><span style=\"color: #d55500\"><b>Network Properties<\/b><\/span><\/p>\n<p style=\"text-align: justify\">This information helps you know what network-providers your site visitors use-<\/p>\n<ol style=\"text-align: justify\">\n<li>Service Providers<\/li>\n<li>Host Names<\/li>\n<li>Connection Speeds<\/li>\n<li>Mobile<\/li>\n<\/ol>\n<h4 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"2-the-traffic-sources-tab\"><\/span><span style=\"color: #003366\"><b>2. The Traffic Sources Tab<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><img decoding=\"async\" width=\"550\" height=\"160\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/Traffic-source-source-dkssystems.jpg\" alt=\"what is Google Analytics\" class=\"aligncenter size-full wp-image-102756\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/Traffic-source-source-dkssystems.jpg 550w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/Traffic-source-source-dkssystems-300x87.jpg 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/Traffic-source-source-dkssystems-150x44.jpg 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/Traffic-source-source-dkssystems-220x64.jpg 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/Traffic-source-source-dkssystems-480x140.jpg 480w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<p style=\"text-align: justify\">Within the visitors tab we can get more details regarding new vs returning visitors, languages, trending, loyalty, browser capability, network properties and even mobile data.<\/p>\n<p style=\"text-align: justify\">Where is your sites traffic coming from? This tab allows you to narrow traffic down by direct traffic, referring sites, search engines etc.<\/p>\n<p><span style=\"color: #d55500\"><b>Overview<\/b><\/span><\/p>\n<p style=\"text-align: justify\">Takes you through the big picture of where all your traffic is coming from<\/p>\n<p><span style=\"color: #d55500\"><b>Direct Traffic<\/b><\/span><\/p>\n<p style=\"text-align: justify\">Updates you about the traffic that comes to your site after manually typing your site URL<\/p>\n<p><span style=\"color: #d55500\"><b>Referring Sites<\/b><\/span><\/p>\n<p><img decoding=\"async\" width=\"499\" height=\"132\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/referring-sites-source-dkssystems.jpg\" alt=\"what is Google Analytics\" class=\"aligncenter size-full wp-image-102757\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/referring-sites-source-dkssystems.jpg 499w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/referring-sites-source-dkssystems-300x79.jpg 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/referring-sites-source-dkssystems-150x40.jpg 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/referring-sites-source-dkssystems-220x58.jpg 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/referring-sites-source-dkssystems-480x127.jpg 480w\" sizes=\"(max-width: 499px) 100vw, 499px\" \/><\/p>\n<p style=\"text-align: justify\">Sites from where referral traffic came<\/p>\n<p><span style=\"color: #d55500\"><b>Search Engines<\/b><\/span><\/p>\n<p><img decoding=\"async\" width=\"498\" height=\"203\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/search-engines-source-dkssystems.jpg\" alt=\"what is Google Analytics\" class=\"aligncenter size-full wp-image-102758\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/search-engines-source-dkssystems.jpg 498w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/search-engines-source-dkssystems-300x122.jpg 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/search-engines-source-dkssystems-150x61.jpg 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/search-engines-source-dkssystems-220x90.jpg 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/search-engines-source-dkssystems-480x196.jpg 480w\" sizes=\"(max-width: 498px) 100vw, 498px\" \/><\/p>\n<p style=\"text-align: justify\">To know which search engine is sending the most traffic<\/p>\n<p><span style=\"color: #d55500\"><b>All Traffic Sources<\/b><\/span><\/p>\n<p style=\"text-align: justify\">Comprehensive details of all sources that sent traffic to your site<\/p>\n<p><span style=\"color: #d55500\"><b>Keywords<\/b><\/span><\/p>\n<p style=\"text-align: justify\">Updates you about all the keywords that generated traffic for your site<\/p>\n<p><span style=\"color: #d55500\"><b>Campaigns<\/b><\/span><\/p>\n<p style=\"text-align: justify\">Helps you track the campaign traffic of any PPC, RSS feed or Newsletter<\/p>\n<p><span style=\"color: #d55500\"><b>Ad Versions<\/b><\/span><\/p>\n<p style=\"text-align: justify\">Shows different ad versions that you use<\/p>\n<p><span style=\"color: #d55500\"><b>AdWords Overview (Additional account set up necessary)<\/b><\/span><\/p>\n<p><img decoding=\"async\" width=\"480\" height=\"209\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/AdWords-overview-source-dkssystems.jpg\" alt=\"what is Google Analytics\" class=\"aligncenter size-full wp-image-102759\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/AdWords-overview-source-dkssystems.jpg 480w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/AdWords-overview-source-dkssystems-300x131.jpg 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/AdWords-overview-source-dkssystems-150x65.jpg 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/AdWords-overview-source-dkssystems-220x96.jpg 220w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/p>\n<p style=\"text-align: justify\">Helps you see details of PPC campaign through Analytics Account<\/p>\n<p><span style=\"color: #d55500\"><b>Campaigns<\/b><\/span><\/p>\n<p style=\"text-align: justify\">Helps you see all the campaigns you have setup and run in Google AdWords<\/p>\n<p><span style=\"color: #d55500\"><b>Day Parts<\/b><\/span><\/p>\n<p style=\"text-align: justify\">Helps you know what parts of day your campaign gets most clicks<\/p>\n<p><span style=\"color: #d55500\"><b>Destination URLs<\/b><\/span><\/p>\n<p style=\"text-align: justify\">Lets you know the landing page that your visitors start their visit on your site<\/p>\n<p><span style=\"color: #d55500\"><b>Placements<\/b><\/span><\/p>\n<p style=\"text-align: justify\">Helps you analyze performance of your Ads and optimize your placements<\/p>\n<p><span style=\"color: #d55500\"><b>Keyword Positions<\/b><\/span><\/p>\n<p style=\"text-align: justify\">Helps you know where your PPC ads are listed when visitors are clicking on them<\/p>\n<p><span style=\"color: #d55500\"><b>TV ads<\/b><\/span><\/p>\n<p style=\"text-align: justify\">This lets you analyze your full TV advertising opportunities<\/p>\n<h4 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"3-the-content-tab\"><\/span><span style=\"color: #003366\"><b>3. The Content Tab<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><img decoding=\"async\" width=\"457\" height=\"287\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/content-tab-source-dkssystems.jpg\" alt=\"what is Google Analytics\" class=\"aligncenter size-full wp-image-102760\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/content-tab-source-dkssystems.jpg 457w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/content-tab-source-dkssystems-300x188.jpg 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/content-tab-source-dkssystems-150x94.jpg 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/content-tab-source-dkssystems-220x138.jpg 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/content-tab-source-dkssystems-400x250.jpg 400w\" sizes=\"(max-width: 457px) 100vw, 457px\" \/><\/p>\n<p style=\"text-align: justify\">This tab is the place where you can know what content is generating the most visits for your site, which sections of your site is getting most numbers of clicks, plus, you can know your top landing and exit pages. Other sub tabs in Content tab are-<\/p>\n<p><span style=\"color: #d55500\"><b>Overview<\/b><\/span><\/p>\n<p style=\"text-align: justify\">Provides you a quick view of unique views, number of pages viewed, bounce rates, list of your sites\u2019 top content, etc.<\/p>\n<p><span style=\"color: #d55500\"><b>Top Content<\/b><\/span><\/p>\n<p style=\"text-align: justify\">Gives you information of that specific page that brings in the most traffic<\/p>\n<p><span style=\"color: #d55500\"><b>Content by Title<\/b><\/span><\/p>\n<p style=\"text-align: justify\">Helps you find out most popular titles<\/p>\n<p><span style=\"color: #d55500\"><b>Content Drilldown<\/b><\/span><\/p>\n<p style=\"text-align: justify\">Helps you access the content data that is in a lower level of a hierarchically structured database<\/p>\n<p><span style=\"color: #d55500\"><b>Top Landing Pages<\/b><\/span><\/p>\n<p style=\"text-align: justify\">Lets you know about the top page that people first visit when they reach your site<\/p>\n<p><span style=\"color: #d55500\"><b>Top Exit Pages<\/b><\/span><\/p>\n<p style=\"text-align: justify\">Updates you about the top page from which most of the visitors exit your site<\/p>\n<p><span style=\"color: #d55500\"><b>Overview<\/b><\/span><\/p>\n<p style=\"text-align: justify\">This opens up the home page of your site and updates you about the number of people clicking on your site<\/p>\n<p><span style=\"color: #d55500\"><b>Site Search (Advanced configuration required)<\/b><\/span><\/p>\n<p style=\"text-align: justify\">Helps you know what kinds of search queries your visitors are typing<\/p>\n<p><span style=\"color: #d55500\"><b>Event Tracking (Advanced configuration required)<\/b><\/span><\/p>\n<p style=\"text-align: justify\">Updates you when someone clicks on download, video, outbound link and other events on your site content<\/p>\n<h4 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"4-the-goals-tab\"><\/span><span style=\"color: #003366\"><b>4. The Goals Tab<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify\">Goals tab helps you track how many people have completed your site goals. Subtabs of Goals tab are-<\/p>\n<p><span style=\"color: #d55500\"><b>Overview<\/b><\/span><\/p>\n<p style=\"text-align: justify\">Reports you about how many visitors have completed your site goals<\/p>\n<p><span style=\"color: #d55500\"><b>Total Conversions<\/b><\/span><\/p>\n<p style=\"text-align: justify\">Updates you about the conversions in a certain amount of time<\/p>\n<p><span style=\"color: #d55500\"><b>Conversion Rate<\/b><\/span><\/p>\n<p style=\"text-align: justify\">Updates you about what percentage of your site visitors complete your site goals<\/p>\n<p><span style=\"color: #d55500\"><b>Goal Verification<\/b><\/span><\/p>\n<p style=\"text-align: justify\">This lets you know a point in which a goal has been met<\/p>\n<p><span style=\"color: #d55500\"><b>Reverse Goal Path<\/b><\/span><\/p>\n<p style=\"text-align: justify\">This will help you know what your visitors were doing before they finished the goal you set up<\/p>\n<p><span style=\"color: #d55500\"><b>Goal Value<\/b><\/span><\/p>\n<p style=\"text-align: justify\">Allows you set an specific value for each goal that is achieved<\/p>\n<p><span style=\"color: #d55500\"><b>Goal Abandoned Funnels<\/b><\/span><\/p>\n<p style=\"text-align: justify\">This lets you know about the people who were involved in the conversion process but left your site without completing the goal<\/p>\n<p><span style=\"color: #d55500\"><b>Funnel Visualization<\/b><\/span><\/p>\n<p><img decoding=\"async\" width=\"452\" height=\"458\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/funnel-visualization-source-dkssystems.jpg\" alt=\"what is Google Analytics\" class=\"aligncenter size-full wp-image-102761\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/funnel-visualization-source-dkssystems.jpg 452w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/funnel-visualization-source-dkssystems-296x300.jpg 296w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/funnel-visualization-source-dkssystems-148x150.jpg 148w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/10\/funnel-visualization-source-dkssystems-220x223.jpg 220w\" sizes=\"(max-width: 452px) 100vw, 452px\" \/><\/p>\n<p style=\"text-align: justify\">This tab lets you know from where your visitors are leaving your site. This information helps you find out \u2018issue pages\u2019 in your conversion process<\/p>\n<h4 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"conclusion\"><\/span><b>Conclusion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify\">On the concluding note, I hope you would have understood what is Google Analytics and how you can use it to tracking your site\u2019s performance in the most organized and result-driven manner.<\/p>\n<p style=\"text-align: justify\">Learning Google Analytics is the primary step of <a href=\"https:\/\/www.digitalvidya.com\/web-analytics-training\/\" target=\"_blank\" rel=\"noopener noreferrer\">Web Analytics Training<\/a> that not only helps you learn basic metrics and main sections of Google Analytics, but also aids you make a successful career in Analytics.<\/p>\n<p style=\"text-align: justify\">What are the things about your website you would try to know after completing this \u2018what is Google Analytics guide\u2019? Please share your experience in the comments!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The most common question after how I can optimize my site\u2019s online presence that advertisers and SEOers want to know is What is Google Analytics and how it can help them in measuring their site\u2019s performance. Google Analytics is actually a service that is available to anyone with a\u00a0Google\u00a0account and some of its notable services [&hellip;]<\/p>\n","protected":false},"author":8513,"featured_media":102781,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[380,372],"tags":[8838,8839,8840],"class_list":["post-102745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-analytics","category-guest-post","tag-what-is-google-analytics","tag-google-analytics-report-tool","tag-google-web-analytics-tools"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/posts\/102745","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/users\/8513"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/comments?post=102745"}],"version-history":[{"count":0,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/posts\/102745\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/media\/102781"}],"wp:attachment":[{"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/media?parent=102745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/categories?post=102745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/tags?post=102745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}