{"id":103879,"date":"2017-11-21T10:00:33","date_gmt":"2017-11-21T04:30:33","guid":{"rendered":"https:\/\/www.digitalvidya.com\/blog\/?p=103879"},"modified":"2019-09-12T12:03:27","modified_gmt":"2019-09-12T06:33:27","slug":"future-of-content-marketing","status":"publish","type":"post","link":"https:\/\/www.digitalvidya.com\/blog\/future-of-content-marketing\/","title":{"rendered":"Unveiling the Future of Content Marketing : 10 Must Know Predictions"},"content":{"rendered":"
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\u201cBe the exception: How brilliant marketers find and follow what makes their stories different in a world full of average content\u201d\u00a0-Jay Acunzo<\/p>\n<\/blockquote>\n

Yes, the future of Content Marketing is here to embrace those who will find a way to be brilliant and be exceptional.\u00a0<\/span>As content marketers, we are all jostling to get more attention for our brand.\u00a0<\/span>This <\/span>study<\/span> by Smart Insights<\/a> shows that in 2016, a whopping 500 million hours of video was being uploaded to YouTube in just 60 seconds.<\/span><\/p>\n

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What happens online in 60 seconds<\/figcaption><\/figure>\n

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As there is growing amount of content that is being produced each day, you cannot do anything but be different.\u00a0<\/span>You should have a story, an action plan, a solution that can get your audience to listen to you.<\/span><\/p>\n

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\u201cMediocre content will hurt your brand more than doing nothing at all.\u201d\u00a0-Joe Pullizi<\/p>\n<\/blockquote>\n

Content Marketing is growing and will continue to do in future as well.\u00a0But, you have to adapt and create highly personalized content that strikes a chord with your target audience.\u00a0<\/span>You will have to build a growing audience for your content, so you can get leads and conversions for your business, consistently.<\/span><\/p>\n

Here are the top 10 predictions for the future of Content Marketing:<\/span><\/p>\n

<\/span>Future of Content Marketing: 10 Must-Know Predictions<\/span><\/span><\/h2>\n

<\/span>1. Performance Driven Content<\/strong><\/span><\/span><\/h3>\n

What is performance driven content? <\/span>To begin with, content that gets your site rankings and subscribers is performance driven content.<\/span><\/p>\n

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\u201c71% of marketers say that less than half of their content is being consumed.\u201d –\u00a0BrightEdge<\/p>\n<\/blockquote>\n

In the coming times, it will not be so important to create more content, but content that your audience can use and follow. In this article,\u00a0<\/span>Neil Patel talks about why understanding user intent is more important than doing keyword research<\/a>.<\/span><\/p>\n

Put these questions to yourself:\u00a0<\/span><\/p>\n