{"id":104971,"date":"2023-10-10T09:50:57","date_gmt":"2023-10-10T04:20:57","guid":{"rendered":"https:\/\/www.digitalvidya.com\/blog\/?p=104971"},"modified":"2023-10-10T09:51:00","modified_gmt":"2023-10-10T04:21:00","slug":"content-marketing-benefits","status":"publish","type":"post","link":"https:\/\/www.digitalvidya.com\/blog\/content-marketing-benefits\/","title":{"rendered":"10 Benefits of Content Marketing You Can’t Afford to Miss"},"content":{"rendered":"

Before coming to the Benefits of Content Marketing, let\u2019s first understand what content marketing is what and what exactly is its scope.<\/span><\/p>\n

<\/span>What is Content Marketing?<\/span><\/h2>\n
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Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience \u2014 and, ultimately, to drive profitable customer action.<\/p>\n<\/blockquote>\n

-Content Marketing Institute<\/p>\n

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When we create something, we think, \u2018Will our customers thank us for this?\u2019 I think it\u2019s important for all of us to be thinking about whatever marketing we\u2019re creating; is it really useful to our customers? Will they thank us for it? I think if you think of things through that lens, it just clarifies what you\u2019re doing in such a simple, elegant way. – Ann Handley<\/p>\n<\/blockquote>\n

Content marketing helps you to add value to your target audience and get in front of them.\u00a0<\/span>It does not ask the audience to buy your products and services.\u00a0<\/span>It is a way to create your own media that your audience can consume. If they like it, they will come back for more and eventually buy your products\/services.<\/span><\/p>\n

Here are some of the distinct advantages of content marketing:<\/span><\/p>\n

<\/span>Benefits of Content Marketing<\/span><\/span><\/h2>\n

<\/span>Get More Site Traffic<\/b><\/span><\/span><\/h3>\n
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Content Marketing leaders get 7.8X more site traffic than non-leaders. <\/span>– Kapost<\/p>\n<\/blockquote>\n

If you can consistently produce quality content that your audience can use, something that can solve their problems, you will start building a loyal audience.\u00a0<\/span>This will help you to become a thought leader in your industry. As a thought leader, you will naturally get more people visiting your site to consume your content.\u00a0<\/span><\/p>\n

<\/span>Generate Leads Cost Effectively<\/b><\/span><\/span><\/h3>\n
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Content Marketing costs 62% less than outbound marketing & generates 3x as many leads. –<\/span>DemandMetric<\/span><\/p>\n<\/blockquote>\n

Content marketing is the process of producing quality content consistently. It does not require you to invest heavily in advertising. You can give away quality lead magnets like ebooks, reports or conduct free webinars in lieu of email addresses of your target audience. You can also get your blog readers to subscribe to it so you could provide them with useful content on a more regular basis.<\/span><\/p>\n

You can also create interactive content campaigns like quizzes and polls to get your target audience to share their contact details.\u00a0<\/span><\/p>\n

Take a look at this example from YNAB. The financial software company educates its audience through free workshops. This way they help their audience through useful content while they also collect leads for their business.<\/p>\n

\"Benefits
Ynab workshops<\/figcaption><\/figure>\n

You can, of course, promote these pieces of content through low budget paid ads on social media platforms but the overall process is highly cost-effective and can promise you visible results.<\/span><\/p>\n

<\/span>Don’t Intrude, Entertain<\/span><\/span><\/h3>\n
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615 million devices now use Adblock. – PageFair<\/p>\n<\/blockquote>\n

Consumers of today are smart. They do not wish to be disturbed by ads. If you can give them valuable content, you\u2019ll be able to build a relationship with them.\u00a0<\/span>Starbucks recently created a very cute animated web series called ‘1st and Main’. The video series depicts commonly observed conversations of those who visit the Starbucks outlet.<\/p>\n