{"id":107192,"date":"2023-07-20T15:33:34","date_gmt":"2023-07-20T10:03:34","guid":{"rendered":"https:\/\/www.digitalvidya.com\/blog\/?p=107192"},"modified":"2023-07-20T15:33:36","modified_gmt":"2023-07-20T10:03:36","slug":"best-digital-campaigns","status":"publish","type":"post","link":"https:\/\/www.digitalvidya.com\/blog\/best-digital-campaigns\/","title":{"rendered":"10 Best Digital Marketing Campaigns to Inspire You"},"content":{"rendered":"<p style=\"text-align: justify;\">Digital Marketing Campaigns that break the clutter and get visibility can surely be termed successful.<\/p>\n<p style=\"text-align: justify;\">As a marketer or a business owner, you are always on the lookout for campaign ideas that can work for your business.<\/p>\n<p style=\"text-align: justify;\">Most campaigns that are out-of-the-box and strategically implemented tend to do well.<\/p>\n<p style=\"text-align: justify;\">Let&#8217;s look at some of the Best Digital Campaigns and learn from them in the coming year.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"10-best-digital-marketing-campaigns\"><\/span><span style=\"color: #1e3758;\">10 Best Digital Marketing Campaigns<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"1-kashmir-tourism-%e2%80%93-the-warmest-place-on-earth\"><\/span><span style=\"color: #d55528;\"><img decoding=\"async\" width=\"200\" height=\"200\" class=\"size-full wp-image-107356 alignleft\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/12\/JK_Tourism.png\" alt=\"Best Digital Campaigns of 2017\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/12\/JK_Tourism.png 200w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/12\/JK_Tourism-150x150.png 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>#1. Kashmir Tourism &#8211; The Warmest Place On Earth<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">The objective of Kashmir Tourism is to promote Kashmir as a go-to travel destination. The target audience is known to shy away from visiting Kashmir for safety reasons. So the aim of this campaign was also to change that perception.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"the-campaign\"><\/span><span style=\"color: #1e3758;\">The Campaign<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">If you have been to Kashmir you would surely be aware of the warmth and hospitality of its people. This video by Kashmir Tourism tells a poignant story of a young couple visiting Kashmir being shown around by a complete stranger. The campaign hashtag was #WarmestPlaceOnEarth<\/p>\n<p style=\"text-align: justify;\">Take a look at the video:<\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Kashmir: The Warmest Place on Earth\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/QYnHwzMTwqo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"the-results\"><\/span><span style=\"color: #1e3758;\">The Results<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">The campaign got more than 2 lakh views on YouTube. The fans on other social media channels were quite impressed as well.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" width=\"1222\" height=\"562\" class=\"alignnone size-full wp-image-107199\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/12\/Warmest-place-on-earth-tweet.png\" alt=\"\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/12\/Warmest-place-on-earth-tweet.png 1222w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/12\/Warmest-place-on-earth-tweet-300x138.png 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/12\/Warmest-place-on-earth-tweet-1024x471.png 1024w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/12\/Warmest-place-on-earth-tweet-150x69.png 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/12\/Warmest-place-on-earth-tweet-600x276.png 600w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/12\/Warmest-place-on-earth-tweet-220x101.png 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/12\/Warmest-place-on-earth-tweet-1087x500.png 1087w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/12\/Warmest-place-on-earth-tweet-595x274.png 595w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/12\/Warmest-place-on-earth-tweet-1080x497.png 1080w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/12\/Warmest-place-on-earth-tweet-980x451.png 980w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/12\/Warmest-place-on-earth-tweet-480x221.png 480w\" sizes=\"(max-width: 1222px) 100vw, 1222px\" \/><\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"the-learning\"><\/span><span style=\"color: #1e3758;\"><b>The Learning<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">What I really liked about this campaign is the story. It builds an emotional connection by getting Mir the stranger to help the couple. Everyone knows how beautiful Kashmir is but very few people know about the generosity of its people. The campaign bridges that gap and communicates about the safety, security, and comfort that you can experience when you visit the beautiful land.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"2-quaker-fuelfortherealfit\"><\/span><span style=\"color: #d55528;\"><img decoding=\"async\" class=\"alignleft wp-image-107358 size-full\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/12\/Quaker-logo.png\" alt=\"Best Digital Campaigns of 2017\" width=\"112\" height=\"148\" title=\"\"><br \/>\n#2 Quaker -# FuelForTheRealFit<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Quaker is a health food brand that markets healthy packaged foods like Oats and Healthy Dosa Mix etc. The objective of their <a href=\"https:\/\/www.digitalvidya.com\/blog\/internet-marketing-campaign\/\">Digital Marketing Campaign<\/a> was to engage with their audience on social media channels and communicate about their brand values.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"the-campaign-2\"><\/span><span style=\"color: #1e3758;\">The Campaign<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">The brand created a two-video web campaign around the lives of people from different professions. These people have hectic schedules and have to face tremendous pressure in their daily lives. Each video showcases an inspiring story of how these people overcome everyday challenges by living a healthy lifestyle.<\/p>\n<p style=\"text-align: justify;\">Take a look at the first video from the campaign:<\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Fuel For The Real Fit I Ace the race of life with Quaker | Hindi 30sec\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/9dslMAa5x6w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"the-results-2\"><\/span><span style=\"color: #1e3758;\">The Results<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Both the videos got more than 70 lakh views on YouTube alone which makes it a total of 1.4\u00a0crore views. The campaign also got people talking about it on other social media channels:<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\" wp-image-107208 aligncenter\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/12\/Quaker-Oats-tweet-300x190.jpg\" alt=\"\" width=\"351\" height=\"222\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/12\/Quaker-Oats-tweet-300x190.jpg 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/12\/Quaker-Oats-tweet-150x95.jpg 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/12\/Quaker-Oats-tweet-600x379.jpg 600w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/12\/Quaker-Oats-tweet-220x139.jpg 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/12\/Quaker-Oats-tweet-595x376.jpg 595w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/12\/Quaker-Oats-tweet-480x304.jpg 480w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/12\/Quaker-Oats-tweet.jpg 631w\" sizes=\"(max-width: 351px) 100vw, 351px\" \/><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"the-learning-2\"><\/span><span style=\"color: #1e3758;\">The Learning<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">The best part about the campaign is that it tells an inspiring story. The brand uses a celebrity(Chef Vikas Khanna)\u00a0<span style=\"text-align: justify;\">and that adds to the trust factor. well as the food association. I would have loved to see more videos in this campaign. With more videos, it would have been able to get more different types of people to relate to it. In fact, a user-generated campaign like this could work very well too.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3-flipkart-%e2%80%93-newpinchdays\"><\/span><span style=\"color: #d55528;\"><img decoding=\"async\" class=\"alignleft wp-image-58149 \" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2016\/06\/Flipkart-300x146.jpg\" alt=\"\" width=\"212\" height=\"103\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2016\/06\/Flipkart-300x146.jpg 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2016\/06\/Flipkart-1024x499.jpg 1024w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2016\/06\/Flipkart-150x73.jpg 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2016\/06\/Flipkart-1536x748.jpg 1536w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2016\/06\/Flipkart-600x292.jpg 600w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2016\/06\/Flipkart-220x107.jpg 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2016\/06\/Flipkart-1027x500.jpg 1027w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2016\/06\/Flipkart-595x290.jpg 595w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2016\/06\/Flipkart-1080x526.jpg 1080w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2016\/06\/Flipkart-1280x623.jpg 1280w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2016\/06\/Flipkart-980x477.jpg 980w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2016\/06\/Flipkart-480x234.jpg 480w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2016\/06\/Flipkart.jpg 1772w\" sizes=\"(max-width: 212px) 100vw, 212px\" \/>#3 Flipkart &#8211; #NewPinchDays<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Flipkart the popular eCommerce store ran a promotional campaign between 15th and 17th December 2017. The objective of the campaign was to promote the latest offers on the site and get more conversions.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"the-campaign-3\"><\/span><span style=\"color: #1e3758;\">The Campaign<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">The eCommerce store created a three-video campaign to promote its upcoming promotional offers. The videos showed young kids talking like adults. Take a look at the first video:<\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"#NewPinchDays \u2013 When You Spot Someone in the Same Lehenga\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/uc4gDH6wX4Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p style=\"text-align: justify;\">The brand also ran a contest on Twitter by asking fans to decode the offer written in &#8216;P Language&#8217;<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Q5. is out now! RT and tweet your answer with <a href=\"https:\/\/twitter.com\/hashtag\/NewPinchDays?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#NewPinchDays<\/a> &amp; win! T&amp;Cs: <a href=\"https:\/\/t.co\/1AgkdXlYMu\">https:\/\/t.co\/1AgkdXlYMu<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Contest?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#Contest<\/a> <a href=\"https:\/\/t.co\/qzIgeHSwyI\">pic.twitter.com\/qzIgeHSwyI<\/a><\/p>\n<p>&mdash; Flipkart (@Flipkart) <a href=\"https:\/\/twitter.com\/Flipkart\/status\/940882508161396736?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">December 13, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"the-results-3\"><\/span><span style=\"color: #1e3758;\">The Results<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">The campaign was a huge success and received over 11.5 million views on YouTube. On Twitter, it managed to reach 15007 accounts and received 1,34,757 impressions.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"the-learning-3\"><\/span><span style=\"color: #1e3758;\">The Learning<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">If you add a little twist to your brand story it will surely fetch you some great results. Getting your audience to participate in a giveaway is a big add-on. In the above campaign, Flipkart managed to do both.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"4-sunsilk-bangladesh-%e2%80%93-hear-styling-tips\"><\/span><span style=\"color: #d55528;\"><img decoding=\"async\" class=\"alignleft \" src=\"https:\/\/vignette.wikia.nocookie.net\/logopedia\/images\/3\/38\/Sunsilk_text_logo_2011.jpg\/revision\/latest?cb=20160920062713\" width=\"144\" height=\"57\" alt=\"\" title=\"\">#4 Sunsilk Bangladesh &#8211; Hear Styling Tips<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Sunsilk is a hair care brand and it wanted to create educational content around hair styling tips for its target audience.<\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"the-campaign-4\"><\/span><span style=\"color: #1e3758;\">The Campaign<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">The brand created a series of videos to provide hair styling tips to its audience. The videos teach you stuff like how you can get ready for your friend&#8217;s wedding, to make an instabun in six seconds, to get the right college fest look. Take a look at this example:<\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Get hair-ready for the wedding season!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/dWmN-2KYkto?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"the-results-4\"><\/span><span style=\"color: #1e3758;\">The Results<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">The video shown above received more than 16 lakh views on YouTube. The Sunsilk Hair Experts BD YouTube channel has got more than 20,000 subscribers.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"the-learning-4\"><\/span><span style=\"color: #1e3758;\">The Learning<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">If you can create some kick-ass content to help your audience they will love to view your content and follow your brand. Create professional videos that add value and your campaign will be a sure-shot success.<\/p>\n\n\t\t\t<div class=\"course-cta\">\n\t\t\t\t<div class=\"title\"> Accelerate Your <strong>Career or Business Growth!<\/strong> <\/div>\n\t\t\t\t<div class=\"sub-title\"> Learn &amp; Leverage Digital Marketing <\/div>\n\t\t\t\t<div class=\"btn\">\n\t\t\t\t\t<button class=\"enrollBtn\"> Join Free Live Orientation Session <\/button>\n\t\t\t\t\t<a class=\"amp-btn\" href=\"#gform_wrapper_286\"> Join Free Live Orientation Session <\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"5-shoppers-stop-xmasinss\"><\/span><span style=\"color: #d55528;\"><img decoding=\"async\" class=\"alignleft wp-image-20302\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/shoppers_stop-150x60.jpg\" alt=\"\" width=\"173\" height=\"69\" title=\"\">#5 Shoppers Stop #XmasInSS<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Shoppers Stop is a multi-brand fashion retail chain. The objective of the #XmasInSS campaign was to activate its fans on Facebook.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"the-campaign-5\"><\/span><span style=\"color: #1e3758;\">The Campaign<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">The retail brand created a Facebook timeline contest asking fans to upload a Christmas selfie as a comment to their contest post.<\/p>\n<p><iframe style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fshoppersstopindia%2Fphotos%2Fa.10152365925638141.1073741831.38127943140%2F10155670152693141%2F%3Ftype%3D3%26amp%3Btheater&amp;show_text=true&amp;width=552&amp;appId=242347215863229&amp;height=653\" width=\"552\" height=\"653\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"the-results-5\"><\/span><span style=\"color: #1e3758;\">The Results<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">The campaign got massive engagement and participation. The contest post received 539 likes, 167 participations and 45 shares.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"the-learning-5\"><\/span><span style=\"color: #1e3758;\"><strong>The Learning<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Simplicity, as they say, is the highest sophistication. Sometimes, all you need to do is create a giveaway that gets them excited and makes it easy for them to participate.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"6-raymond-%e2%80%93-tyoharkedhage\"><\/span><span style=\"color: #d55528;\"><img decoding=\"async\" class=\"alignleft wp-image-95209\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/07\/raymond-logo.jpg\" alt=\"raymond\" width=\"101\" height=\"101\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/07\/raymond-logo.jpg 200w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/07\/raymond-logo-150x150.jpg 150w\" sizes=\"(max-width: 101px) 100vw, 101px\" \/>#6 Raymond &#8211; #TyoharKeDhage<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Raymond is an Indian apparel brand known for its formal and traditional wear. The brand created the #TyoharKeDhage campaign to create buzz on social media during Diwali celebrations.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"the-campaign-6\"><\/span><span style=\"color: #1e3758;\">The Campaign<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">The brand created a series of short videos showcasing beautiful poetry signifying the importance of traditional festive celebrations. Take a look at one of the videos from the campaign:<\/p>\n<p><iframe style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2FRaymondLimited%2Fvideos%2F1603752409645409%2F&amp;show_text=true&amp;width=552&amp;appId=242347215863229&amp;height=463\" width=\"552\" height=\"463\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"the-results-6\"><\/span><span style=\"color: #1e3758;\">The Results<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">The campaign got massive engagement across social media platforms including Facebook and Instagram. The video above, received 11 lakh views, 6.8k likes, and 472 shares on Facebook.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"the-learning-6\"><\/span><span style=\"color: #1e3758;\">The Learning<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">The campaign shows us the relevance of aligning the brand story with traditions and culture of our target audience. If we are able to weave in the deeper cultural values of the audience into our campaigns, the connection we build becomes instant and effortless.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"7-lays-india-%e2%80%93-lovetoloveit\"><\/span><span style=\"color: #d55528;\"><strong><img decoding=\"async\" class=\"alignleft wp-image-107359 size-thumbnail\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/12\/Lays-India-150x134.png\" alt=\"Best Digital Campaigns of 2017\" width=\"150\" height=\"134\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/12\/Lays-India-150x134.png 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/12\/Lays-India-300x268.png 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/12\/Lays-India-220x196.png 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/12\/Lays-India.png 334w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><br \/>\n#7 Lay&#8217;s India &#8211; #LoveToLoveIt<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Lay&#8217;s India the popular FMCG foods brand wanted to engage with the youth (their primary target audience) and build a relationship with them.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"the-campaign-7\"><\/span><span style=\"color: #1e3758;\">The Campaign<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Lay&#8217;s India posts quirky and funny GIFs and memes on social media channels to get fans to interact with and share these posts.<\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Lays TVC #LoveToLoveIt\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/3bbiIqwh2rg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"the-results-7\"><\/span><span style=\"color: #1e3758;\">The Results<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">The #LoveToLoveIt campaign is an ongoing one and is getting a fairly reasonable level of engagement on both Facebook and Instagram.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"the-learning-7\"><\/span><span style=\"color: #1e3758;\">The Learning<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">One of the best ways to build a relationship with your audience is to create everyday humor. If you know your audience well enough to understand their likes and preference, it&#8217;s easier to create a campaign like that. If you can make them laugh and have fun, they will always be on your side.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"8-ola-%e2%80%93-peekematchala\"><\/span><span style=\"color: #d55528;\"><img decoding=\"async\" class=\"alignleft wp-image-46529 \" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2016\/01\/ola1-300x202.jpg\" alt=\"ola for all\" width=\"94\" height=\"63\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2016\/01\/ola1-300x202.jpg 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2016\/01\/ola1-150x101.jpg 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2016\/01\/ola1-600x403.jpg 600w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2016\/01\/ola1-220x148.jpg 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2016\/01\/ola1-595x400.jpg 595w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2016\/01\/ola1-480x323.jpg 480w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2016\/01\/ola1.jpg 699w\" sizes=\"(max-width: 94px) 100vw, 94px\" \/>#8. Ola &#8211; #PeekeMatChala<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Ola is a popular Indian cab service provider. The objective of their #PeeKeMatChala campaign is to give out a social message and leverage it to get more conversions.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"the-campaign-8\"><\/span><span style=\"color: #1e3758;\">The Campaign<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">The campaign, as it literally means, persuades the audience not to drink and drive, and book an Ola cab instead. The following video shows a fake traffic policeman playing a prank on a bunch of drunk men and women from Bengaluru heading home drunk, late in the night. He pretends to find them but then changes his mind and books an Ola for them.<\/p>\n<p><iframe style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2FOlacabs%2Fvideos%2F1948931271801335%2F&amp;show_text=true&amp;width=552&amp;appId=242347215863229&amp;height=419\" width=\"552\" height=\"419\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"the-result\"><\/span><span style=\"color: #1e3758;\">The Result<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">The campaign got a whopping 17 lakh views, 28k likes, and 2,694 shares so far.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"the-learning-8\"><\/span><span style=\"color: #1e3758;\">The Learning<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Giving out a social message is always a great way to influence the masses and get them to take action. It adds to the positive image of your brand while getting you the numbers as well.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"9-samsung-we-care-for-the-girl-child\"><\/span><span style=\"color: #d55528;\"><img decoding=\"async\" width=\"180\" height=\"60\" class=\"alignleft size-full wp-image-20364\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/samsung.jpg\" alt=\"\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/samsung.jpg 180w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2014\/12\/samsung-150x50.jpg 150w\" sizes=\"(max-width: 180px) 100vw, 180px\" \/>#9 Samsung We Care for The Girl Child<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h4 style=\"text-align: justify;\"><\/h4>\n<p style=\"text-align: justify;\">Samsung Technical Schools is a part of Samsung\u2019s initiative to bring skill development to rural India. The school provides Advanced Repair and Industrial Skills Enhancement (A.R.I.S.E.) program that imparts training related to mobile phone and home appliances repair.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"the-campaign-9\"><\/span><span style=\"color: #1e3758;\"><strong>The Campaign<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">As a part of the campaign, Samsung showcased a true story of a girl named Seema Nagar. Despite the odds of a conservative village setting, she is able to achieve her goal of becoming self-dependent.<\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Samsung Technical School \u2013 A CSR Initiative - We care for the girl child\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/gavox6YpmtY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"the-results-8\"><\/span><span style=\"color: #1e3758;\">The Results<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">The official video got over 8 crore views on YouTube.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"the-learning-9\"><\/span><span style=\"color: #1e3758;\">The Learning<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">What made this Samsung video go viral is that it has a story that people of our country can easily connect with. Every big brand must find opportunities to understand the aspirations of the people at large and create on-ground CSR campaigns for the betterment of the people. The next step is to talk about it on social media and let the audience do the rest.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"10-parle-g-%e2%80%93-g-for-genius\"><\/span><span style=\"color: #d55528;\"><img decoding=\"async\" class=\"alignleft wp-image-107360 size-thumbnail\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/12\/Parle-G-logo-150x150.jpg\" alt=\"Best Digital Campaigns of 2017\" width=\"150\" height=\"150\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/12\/Parle-G-logo-150x150.jpg 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/12\/Parle-G-logo-300x300.jpg 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/12\/Parle-G-logo-220x220.jpg 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/12\/Parle-G-logo-500x500.jpg 500w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/12\/Parle-G-logo-480x480.jpg 480w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/12\/Parle-G-logo.jpg 512w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><br \/>\n#10 Parle-G &#8211; G for Genius<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Parle-G is an Indian FMCG food brand. The objective of their &#8216;G for Genius&#8217; campaign was to create buzz on social media and get participation from their target audience.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"the-campaign-10\"><\/span><span style=\"color: #1e3758;\">The Campaign<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Parle-G shares some rare and interesting facts about India. Some of these facts are fascinating while others would simply make you feel proud of being an Indian. Take a look:<\/p>\n<p><iframe style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fparleg%2Fphotos%2Fa.105580942813290.4533.105576606147057%2F1591845850853451%2F%3Ftype%3D3&amp;show_text=true&amp;width=552&amp;appId=242347215863229&amp;height=590\" width=\"552\" height=\"590\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"the-results-9\"><\/span><span style=\"color: #1e3758;\">The Results<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">This campaign has an inherent viral quality. The posts shown above received 288 and 93 shares respectively. There are more such posts that the brand keeps adding to its Instagram and Facebook page.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"the-learning-10\"><\/span><span style=\"color: #1e3758;\">The Learning<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Parle-G is a mass brand with a rich heritage and it primarily targets an Indian audience. The campaign has a very Indian feel to it and strengthens Parle-G&#8217;s brand recall and positioning. What I also liked about the campaign is that it attempts to delight fans with rare, out-of-the-box facts.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"closing-thoughts\"><\/span><span style=\"color: #d55528;\">Closing Thoughts<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">When you are <a href=\"https:\/\/www.digitalvidya.com\/blog\/what-is-internet-marketing\/\">marketing your business online<\/a>, you must stay abreast of the latest campaigns and trends across marketing channels. This will help you to create strategies and campaigns that stand out and make your brand look good. I hope you found the campaigns enlisted above valuable and inspiring.<\/p>\n<p style=\"text-align: justify;\">Would love to have your input in the comments section below. Also, have a look at these <a href=\"https:\/\/www.digitalvidya.com\/blog\/digital-marketing-case-studies\/\">Digital Marketing Case Studies<\/a> to understand the real power of Digital Marketing.<\/p>\n<p style=\"text-align: justify;\">If you are looking to upgrade your Digital Marketing skills, you can also enroll in our <a href=\"https:\/\/www.digitalvidya.com\/digital-marketing\/\">Digital Marketing Course<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital Marketing Campaigns that break the clutter and get visibility can surely be termed successful. As a marketer or a business owner, you are always on the lookout for campaign ideas that can work for your business. Most campaigns that are out-of-the-box and strategically implemented tend to do well. Let&#8217;s look at some of the [&hellip;]<\/p>\n","protected":false},"author":12597,"featured_media":105926,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[28,54,372],"tags":[9612,9613,8502],"class_list":["post-107192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-case-studies","category-guest-post","tag-best-digital-campaigns","tag-top-marketing-campaigns","tag-best-digital-marketing-campaigns"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/posts\/107192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/users\/12597"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/comments?post=107192"}],"version-history":[{"count":0,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/posts\/107192\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/media\/105926"}],"wp:attachment":[{"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/media?parent=107192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/categories?post=107192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/tags?post=107192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}