{"id":116913,"date":"2018-05-28T09:00:10","date_gmt":"2018-05-28T03:30:10","guid":{"rendered":"https:\/\/www.digitalvidya.com\/blog\/?p=116913"},"modified":"2022-04-28T17:56:27","modified_gmt":"2022-04-28T12:26:27","slug":"google-trends-revamp","status":"publish","type":"post","link":"https:\/\/www.digitalvidya.com\/blog\/google-trends-revamp\/","title":{"rendered":"Google Trends Revamp: All You Wanted To Know"},"content":{"rendered":"<h2 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"google-trends-revamp\"><\/span>Google Trends Revamp<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">Google recently announced revamp of Google Trends. Google Trends has been one of the most important tools for Journalists around the world to track and cover the latest stories. And even for SEO and SEM managers, it has been a great tool to leverage content and campaigns based on latest and yearly trends. Here&#8217;s a tweet by Steve Grove (Director of Google News Lab) announcing the Google Trends Revamp:<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">We just launched a re-vamp of Google Trends@googletrends &#8211; w\/ simpler navigation &amp; better data behind stories. Our target audience is journalists and researchers so we&#39;d love your feedback. <a href=\"https:\/\/t.co\/oLVszaOTcI\">https:\/\/t.co\/oLVszaOTcI<\/a> <a href=\"https:\/\/t.co\/AxHOBXp4CX\">pic.twitter.com\/AxHOBXp4CX<\/a><\/p>\n<p>&mdash; Steve Grove (@grove) <a href=\"https:\/\/twitter.com\/grove\/status\/999285474861531138?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">May 23, 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><a href=\"https:\/\/twitter.com\/grove\/status\/999285474861531138?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<h2 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"google-trends-search-updates\"><\/span>Google Trends Search Updates<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify\">Google has made following four changes to Google Trends Search:<\/p>\n<h3 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"1-new-intensity-maps-to-compare-different-topics-in-more-meaningful-ways\"><\/span><span><span>1.) New intensity maps to compare different topics in more meaningful ways<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">The new intensity maps in Google Trends are in the form of Infographics. This gives the user a very good visual overview of comparison of two different topics. And you can choose the duration of comparison as back as since 2004! Here&#8217;s a sample search I made to see the comparison between Salman Khan and Shah Rukh Khan since 2004 and I can see not just the overall trends of these two celebrities, but also see their\u00a0popularity across the different states in India or anywhere else in the world!<\/p>\n<p style=\"text-align: justify\">And here&#8217;s their comparison across different Indian states:<\/p>\n<figure id=\"attachment_116934\" aria-describedby=\"caption-attachment-116934\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/05\/Google-Trends-Revamp-7.png\" alt=\"Google Trends Revamp\" class=\"wp-image-116934 size-full\" width=\"800\" height=\"469\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/05\/Google-Trends-Revamp-7.png 800w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/05\/Google-Trends-Revamp-7-300x176.png 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/05\/Google-Trends-Revamp-7-150x88.png 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/05\/Google-Trends-Revamp-7-600x352.png 600w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/05\/Google-Trends-Revamp-7-220x129.png 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/05\/Google-Trends-Revamp-7-595x349.png 595w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/05\/Google-Trends-Revamp-7-480x281.png 480w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-116934\" class=\"wp-caption-text\">Google trends comparison<\/figcaption><\/figure>\n<figure id=\"attachment_116935\" aria-describedby=\"caption-attachment-116935\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/05\/Google-Trends-Revamp-6.png\" alt=\"Google Trends Revamp\" class=\"wp-image-116935 size-full\" width=\"800\" height=\"374\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/05\/Google-Trends-Revamp-6.png 800w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/05\/Google-Trends-Revamp-6-300x140.png 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/05\/Google-Trends-Revamp-6-150x70.png 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/05\/Google-Trends-Revamp-6-600x281.png 600w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/05\/Google-Trends-Revamp-6-220x103.png 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/05\/Google-Trends-Revamp-6-595x278.png 595w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/05\/Google-Trends-Revamp-6-480x224.png 480w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-116935\" class=\"wp-caption-text\">New google trends comparion<\/figcaption><\/figure>\n<p style=\"text-align: justify\">This can be useful for Digital Marketers to compare different products, brands or any two search terms related to your business to analyze what the customers are looking<\/p>\n<h3 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"2-latest-news-stories-and-insights-based-on-google-data\"><\/span>2.) Latest News Stories and Insights (based on Google Data)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><\/h3>\n<p style=\"text-align: justify\">Another addition to Google Trends is the introduction of latest news stories and insights based on Google Data. This is an initiative of Google News Lab. They are <a href=\"https:\/\/newsinitiative.withgoogle.com\/google-news-lab\" target=\"_blank\" rel=\"noopener\">working with Journalists<\/a> around the world to improve this feature further. Their algorithm will curate stories from around the world and depending\u00a0on the region you have selected in Google Trends, it will show you the trending news stories in that region.\u00a0 Here&#8217;s one example from the US region:<\/p>\n<figure id=\"attachment_116936\" aria-describedby=\"caption-attachment-116936\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/05\/Google-Trends-Revamp-2.png\" alt=\"Google Trends Revamp\" class=\"wp-image-116936 size-full\" width=\"800\" height=\"416\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/05\/Google-Trends-Revamp-2.png 800w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/05\/Google-Trends-Revamp-2-300x156.png 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/05\/Google-Trends-Revamp-2-150x78.png 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/05\/Google-Trends-Revamp-2-600x312.png 600w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/05\/Google-Trends-Revamp-2-220x114.png 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/05\/Google-Trends-Revamp-2-595x309.png 595w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/05\/Google-Trends-Revamp-2-480x250.png 480w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-116936\" class=\"wp-caption-text\">Latest news stories and insights (based on google data)<\/figcaption><\/figure>\n<h3 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"3-revamped-trending-searches-section\"><\/span>3.) Revamped Trending Searches Section<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">The latest trending searches section shows the number of searches alongside as shown in the screenshot below.\u00a0And not just this, but you can also see different trends, not just day-wise but also in the real-time as shown in the screenshot below:<\/p>\n<figure id=\"attachment_116957\" aria-describedby=\"caption-attachment-116957\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/05\/Google-Trends-Revamp-3.png\" alt=\"Google Trends Revamp\" class=\"wp-image-116957 size-full\" width=\"700\" height=\"448\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/05\/Google-Trends-Revamp-3.png 700w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/05\/Google-Trends-Revamp-3-300x192.png 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/05\/Google-Trends-Revamp-3-150x96.png 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/05\/Google-Trends-Revamp-3-600x384.png 600w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/05\/Google-Trends-Revamp-3-220x141.png 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/05\/Google-Trends-Revamp-3-595x381.png 595w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/05\/Google-Trends-Revamp-3-480x307.png 480w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><figcaption id=\"caption-attachment-116957\" class=\"wp-caption-text\">Revamped trending searches section<\/figcaption><\/figure>\n<figure id=\"attachment_116958\" aria-describedby=\"caption-attachment-116958\" style=\"width: 925px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/05\/Google-Trends-Revamp.png\" alt=\"Google Trends Revamp\" class=\"wp-image-116958 size-full\" width=\"925\" height=\"598\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/05\/Google-Trends-Revamp.png 925w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/05\/Google-Trends-Revamp-300x194.png 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/05\/Google-Trends-Revamp-150x97.png 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/05\/Google-Trends-Revamp-600x388.png 600w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/05\/Google-Trends-Revamp-220x142.png 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/05\/Google-Trends-Revamp-773x500.png 773w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/05\/Google-Trends-Revamp-595x385.png 595w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/05\/Google-Trends-Revamp-480x310.png 480w\" sizes=\"(max-width: 925px) 100vw, 925px\" \/><figcaption id=\"caption-attachment-116958\" class=\"wp-caption-text\">Recently trending content on google trends<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"4-year-in-search-data\"><\/span>4.) Year in Search Data<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify\">Finally, the fourth revamp in <a href=\"https:\/\/www.digitalvidya.com\/blog\/top-10-google-tools-every-marketer-should-use\/\">Google Trends<\/a> is the addition of Year in Search, where you can go back till the year 2001, and see what were the trending searches throughout all these years! Here&#8217;s an example of searches made in the year 2008, using this feature:<\/p>\n<figure id=\"attachment_116964\" aria-describedby=\"caption-attachment-116964\" style=\"width: 846px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/05\/Google-Trends-Revamp-2-1.png\" alt=\"Google Trends Revamp\" class=\"wp-image-116964 size-full\" width=\"846\" height=\"643\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/05\/Google-Trends-Revamp-2-1.png 846w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/05\/Google-Trends-Revamp-2-1-300x228.png 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/05\/Google-Trends-Revamp-2-1-150x114.png 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/05\/Google-Trends-Revamp-2-1-600x456.png 600w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/05\/Google-Trends-Revamp-2-1-220x167.png 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/05\/Google-Trends-Revamp-2-1-658x500.png 658w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/05\/Google-Trends-Revamp-2-1-595x452.png 595w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/05\/Google-Trends-Revamp-2-1-480x365.png 480w\" sizes=\"(max-width: 846px) 100vw, 846px\" \/><figcaption id=\"caption-attachment-116964\" class=\"wp-caption-text\">Years in search data &#8211; google trends<\/figcaption><\/figure>\n<h4 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"did-you-experience-the-new-google-trends-version\"><\/span>Did you experience the new Google Trends version?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify\">I hope you found this information relevant. As a recap, Google Trends is a very useful tool for any SEO person, to identify trends and develop website content around that. And as I already mentioned, it is a boon for Journalists who want to stay on the top of the news and latest trends. That said, it is your turn to use it in your marketing practices. All the best!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Trends Revamp Google recently announced revamp of Google Trends. Google Trends has been one of the most important tools for Journalists around the world to track and cover the latest stories. And even for SEO and SEM managers, it has been a great tool to leverage content and campaigns based on latest and yearly [&hellip;]<\/p>\n","protected":false},"author":6980,"featured_media":116979,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[10821],"tags":[9825,9826,9827,9828,9816,9823,9824],"class_list":["post-116913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-news","tag-google-trends-new-features","tag-google-trends-gets-updated","tag-updated-google-trends","tag-google-trends-latest-features","tag-google-trends-revamp","tag-redesigned-google-trends","tag-new-google-trends"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/posts\/116913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/users\/6980"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/comments?post=116913"}],"version-history":[{"count":0,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/posts\/116913\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/media\/116979"}],"wp:attachment":[{"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/media?parent=116913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/categories?post=116913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/tags?post=116913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}