{"id":148697,"date":"2019-02-21T16:46:40","date_gmt":"2019-02-21T11:16:40","guid":{"rendered":"https:\/\/www.digitalvidya.com\/blog\/?p=148697"},"modified":"2019-04-02T10:28:56","modified_gmt":"2019-04-02T04:58:56","slug":"instagram-marketing","status":"publish","type":"post","link":"https:\/\/www.digitalvidya.com\/blog\/instagram-marketing\/","title":{"rendered":"The Ultimate Guide To Instagram Marketing"},"content":{"rendered":"

Apart from Facebook, Instagram is probably the most important social network for businesses. In fact, many newer brands have cracked how to use Instagram for marketing and it\u2019s now their primary marketing channel. <\/span><\/p>\n

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With over 1 billion monthly active users, Instagram has a reach rivalled only by Facebook. <\/span><\/p>\n<\/blockquote>\n

In recent years, Instagram has evolved from being a photo-sharing app to becoming a conversation-based community for like-minded people. As a result, Instagram is the only social network that combines a huge outreach with fantastic customer engagement. No wonder most businesses today are trying to emphasize Instagram marketing as part of their overall marketing strategy. <\/span><\/p>\n

<\/span>What Is Instagram Marketing?<\/strong><\/span><\/h2>\n

Instagram marketing is nothing but the way brands use Instagram to connect with prospective customers and talk about what they have to offer. There are certain features that make Instagram unique as a platform.<\/span><\/p>\n

While many other social networks have tried to adopt these features, they are Instagram\u2019s USP and are the reason why people flock to this app. These include in-app editing of photos, hashtags, short video sharing, and Instagram stories(which disappear after 24 hours). An Instagram marketing strategy is now an integral part of any comprehensive <\/span>social media marketing<\/span><\/a> strategy.<\/span><\/p>\n

<\/span>Why is Instagram One of The Most Popular Marketing Platforms Today?<\/strong><\/span><\/h2>\n

While Instagram has been around for a while, its popularity has exploded in the past few years. Here\u2019s why over 25 million businesses choose to promote their brand on Instagram.<\/span><\/b><\/p>\n

<\/span>1. Millennials Love Instagram<\/b><\/span><\/h3>\n

22% of millennials rank Instagram as their favourite social media platform. In fact, 65% of Instagram users are between the ages of 18 to 34. So if you\u2019re targetting a younger audience, Instagram is the platform to be. Many categories that target the youth prefer going for an Insta-first marketing approach. These include high-end cosmetic lines, fitness products, and gourmet food items.<\/span><\/b><\/p>\n

<\/span>2. Instagram Has Fantastic Engagement Rates<\/b><\/span><\/h3>\n

A whopping <\/span>57%<\/span> of Instagram users access the platform every day and 35% check it multiple times. In fact, engagement rates on Instagram are 15 times higher than Twitter and 20 times higher than Facebook. Such a wide gap immediately makes Instagram marketing one of the most effective tactics out there.<\/span><\/p>\n

Consumers all over the world are getting inundated with excessive content and messaging from brands be it on Facebook or their email. As a result, people tend to switch their brain off to most forms of promotional content. No wonder brands want to market themselves on a platform that sees fantastic engagement from its users.<\/span><\/b><\/p>\n

<\/span>3. Instagram Works Really Well For E-Commerce Brands<\/b><\/span><\/h3>\n

Instagram users are also commonly avid online shoppers. In fact, 72% of Instagram users said that they have made a purchase after looking at something they liked on Instagram.<\/span><\/p>\n

Moreover, it\u2019s easier for online brands to display their products on Instagram in a visually appealing manner. More than 70% of Instagram users follow a brand on the platform. The fact that the Instagram audience has high-intent and converts quickly makes it a darling for e-commerce brands. This is especially true for categories like makeup, jewellery, clothes, and accessories.<\/span><\/p>\n

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Instagram and ecommerce<\/figcaption><\/figure>\n

<\/span>4. Instagram Has Many Exciting Marketing Tools <\/b><\/span><\/h3>\n

For many years, Instagram chose to focus on its product and keep advertisers at a distance. Of late, however, it has introduced many exciting business-facing Instagram Analytics Tools<\/a>.<\/span>\u00a0They make it a lot easier for brands to promote their product in innovative ways. These include links in Instagram stories and shoppable Instagram posts. These tools help you understand how to market on Instagram.<\/span><\/b><\/p>\n

<\/span>5. Instagram Is The Go-To Platform For Influencer Marketing<\/b><\/span><\/h3>\n

Influencers are people who have unique and creative content on their social media profile. Many people follow these influencers on social media due to the interesting content they post. If you\u2019re not sure about how to market on Instagram, influencers are a great place to start.<\/span><\/p>\n

Influencer marketing refers to promoting your brand by collaborating with influencers who have the same audience as you. In a survey of 2500 micro-influencers, 60% said Instagram was the best platform for influencer marketing. Facebook came a distant second with just 18%.<\/span><\/p>\n

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