{"id":166453,"date":"2019-10-04T04:50:07","date_gmt":"2019-10-03T23:20:07","guid":{"rendered":"https:\/\/www.digitalvidya.com\/blog\/?p=166453"},"modified":"2019-12-01T21:25:32","modified_gmt":"2019-12-01T15:55:32","slug":"learn-seo","status":"publish","type":"post","link":"https:\/\/www.digitalvidya.com\/blog\/learn-seo\/","title":{"rendered":"The Ultimate Guide to Learn SEO"},"content":{"rendered":"

Do you want to learn SEO?\u00a0<\/span><\/p>\n

Are you looking forward to building a career as an SEO expert?<\/span><\/p>\n

You have landed on the right page.<\/span><\/p>\n

This article will take you down the SEO lane to ensure that you learn SEO in the right way.<\/span><\/p>\n

\n

\u201c<\/span>No website can stand without a strong backbone. And that backbone is SEO.\u201d <\/span><\/i>– Neil Patel\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/span><\/i><\/p>\n<\/blockquote>\n

In an era where textual, audial, and visual platforms are growing at an exponential rate, creating content that stands out has become extremely challenging. Individuals and businesses do not just have to focus on revenue enhancement anymore.<\/span><\/p>\n

Instead, they are required to work towards gaining continuous online visibility, driving a steady stream of traffic and improving client conversion rates. This is why it comes as no surprise that a number of organizations and marketers are currently aiming to <\/span>learn SEO and use it as a mechanism to form lasting connections with their customers.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n

\n

\u00a0On average, Google receives over 63,000 search queries, every second!\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<\/blockquote>\n

The SEO industry, in fact, has witnessed a massive growth spurt in the last few years. More and more businesses have begun to avail these optimization services in order to maximize their online footprint and increase their brand potential. <\/span><\/p>\n

So much so that the SEO sector is expected to reach a humongous value of approximately <\/span>$80 billion by 2020<\/span>!\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n

However, as a beginner in this arena, if you are wondering how to <\/span>learn SEO step by step, here is a detailed guide which can help you decode the world of SEO better.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n

<\/span>What is Search Engine Optimization?<\/b><\/span><\/h2>\n

Search Engine Optimization, often abbreviated as SEO, is a process that involves using a specific set of actions, methods, and procedures to help a website rank higher on the search engine results page (SERP). <\/span><\/p>\n

A higher rank, by default, enables these websites to gain greater visibility and thereby, drive substantial traffic. The primary responsibility of SEO, therefore, is to ensure that the online position of a web page improves in an organic, non-paid, efficient, contextual and sustainable way.\u00a0<\/span><\/p>\n

\"Search
Search engine optimization source – pixabay<\/figcaption><\/figure>\n

Most marketing professionals decide to<\/span> learn SEO because this comprehensive optimization technique instantly boosts their digital marketing efforts. More so, it also provides an extensive range of benefits like:\u00a0<\/span><\/p>\n

(a) Better user experience.<\/span><\/p>\n

(b) Greater number of leads.\u00a0<\/span><\/p>\n

(c) Higher conversion rates.\u00a0<\/span><\/p>\n

(d) Measurable marketing outcomes.<\/span><\/p>\n

(e) Improved cost management.\u00a0<\/span><\/p>\n

(f) Enhanced brand credibility.<\/span><\/p>\n

(g) Increased market share.<\/span><\/p>\n

(h) Growing business revenue.<\/span><\/p>\n

\n
As compared to traditional outbound methods with a meagre conversion rate of 1.7%, the conversion rate for <\/span>SEO is a massive 14.6%<\/span>.<\/span><\/div>\n<\/blockquote>\n
<\/div>\n

<\/span>Is It Tough to Learn SEO?\u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<\/b><\/span><\/h2>\n

Learning SEO is not really a tough job. Any aspiring or working marketing professional can easily<\/span> learn SEO step by step, within a short span of time. However, if you are truly willing to sail through the choppy waters of SEO, you will have to foster, imbibe and develop a couple of analytical, creative and technical skills.\u00a0<\/span><\/p>\n

Acquiring these skills would not just enable you to meet audience needs, navigate ranking algorithms or taste quick success, but it would also prepare you to beef up your career game and gain a decisive edge over your competitors.<\/span><\/p>\n

For most practical purposes, there are two different ways to <\/span>learn SEO:<\/span><\/p>\n

1. Self-Study\u00a0<\/span><\/p>\n

2. Expert Tutelage\u00a0<\/span><\/p>\n

In case you choose to follow the first path, there is sufficient material available on the internet to guide you through the thick and thin of SEO. You can refer to blogs, write-ups, videos, e-books, courses, classes, webinars, and a variety of other informative tools. To top it off, most of these materials can be accessed at negligible cost.<\/span><\/p>\n

Nonetheless, if you are running short of time or need to understand <\/span>SEO basics in a quick, specialized, and targeted way, seeking expert tutelage might prove to be the best option for you. Experts, with their competence and experience, would be able to give you a detailed insight into the world of SEO, helping you gain mastery over it. <\/span><\/p>\n

Although availing expert services through consultants, agencies, or specialists won\u2019t be free of cost, it would certainly be worth all the effort.<\/span><\/p>\n

\"\"<\/p>\n

<\/span>What Are The Basic Terms to Learn SEO?<\/b><\/span><\/h2>\n

Before you embark on the task of learning SEO, it would be wise to familiarize yourself with a few terms and terminologies that constitute<\/span> SEO basics. These are:\u00a0<\/span><\/p>\n

<\/span>On-Page SEO\u00a0<\/b><\/span><\/h3>\n

As the name itself suggests, on-page SEO implies making actionable changes on your website so that search engine rankings can be altered organically. It includes optimization tactics like:\u00a0<\/span><\/p>\n

(i) Keyword inclusion.<\/span><\/p>\n

(ii) Headings and subheadings.<\/span><\/p>\n

(iii) URL structure.<\/span><\/p>\n

(iv) Meta description.<\/span><\/p>\n

(v) Meta tags.<\/span><\/p>\n

(vi) Content relevance.<\/span><\/p>\n

(vii) Data structuring.<\/span><\/p>\n

(viii) Image streamlining.<\/span><\/p>\n

(ix) Website speed.<\/span><\/p>\n

(x) Web page size.<\/span><\/p>\n

<\/span>Off-Page SEO<\/b><\/span><\/h3>\n

As opposed to its on-page counterpart, off-page SEO involves different activities that can be undertaken to improve website ranking without changing the core structure of the page. These include:\u00a0<\/span><\/p>\n

(i) Acquiring backlinks.\u00a0<\/span><\/p>\n

(ii) Social media marketing.<\/span><\/p>\n

(iii) Influencer cooperation.\u00a0<\/span><\/p>\n

(iv) Guest blogging.\u00a0<\/span><\/p>\n

(v) V-logging.\u00a0<\/span><\/p>\n

(vi) Email outreach.\u00a0<\/span><\/p>\n

(vii) Guest submissions.\u00a0<\/span><\/p>\n

(viii) RSS feed subscription. <\/span><\/p>\n

(ix) <\/span>Forum posts.<\/span><\/p>\n

(x) Document sharing.\u00a0<\/span><\/p>\n

\n
High quality content and link building are the <\/span>two most important signals<\/span> used by Google to rank your website for search.<\/span><\/div>\n<\/blockquote>\n

<\/span>White Hat SEO<\/b>\u00a0\u00a0<\/span><\/span><\/h3>\n

White hat SEO is an informal term used to define a set of ethical principles which involve the usage of SEO techniques<\/a>, guidelines, and rules in a productive way. It is primarily constituted of:\u00a0<\/span><\/p>\n

(i) Well-written & relevant content.<\/span><\/p>\n

(ii) Natural link insertion.\u00a0<\/span><\/p>\n

(iii) Brand building.\u00a0<\/span><\/p>\n

(iv) Overall website optimization.\u00a0\u00a0<\/span><\/p>\n

(v) Well-researched keywords.\u00a0<\/span><\/p>\n

(vi) Focus on quality.<\/span><\/p>\n

(vii) Effective content strategy.<\/span><\/p>\n

(viii) Content analysis.\u00a0<\/span><\/p>\n

(ix) Focus on User experience.<\/span><\/p>\n

(x) Inter-device operation.<\/span><\/p>\n

<\/span>Black Hat SEO<\/strong><\/span><\/h3>\n

Black hat SEO, on the other hand, is an informal term used to define a set of unethical principles which are used to improve page rankings. However, if found out, black hat SEO users are most likely to be penalized. These practices include:\u00a0<\/span><\/p>\n

(i) Hidden text.<\/span><\/p>\n

(ii) Link manipulation.\u00a0<\/span><\/p>\n

(iii) Keyword stuffing.\u00a0<\/span><\/p>\n

(iv) Cloaking page redirects.<\/span><\/p>\n

(v) PBN farms.\u00a0<\/span><\/p>\n

(vi) Spam comments.\u00a0<\/span><\/p>\n

(vii) Irrelevant backlinks.<\/span><\/p>\n

(viii) Auto-generated content.<\/span><\/p>\n

(ix) Automated queries.<\/span><\/p>\n

(x) Malicious behaviour.<\/span><\/p>\n

<\/span>Grey Hat SEO<\/strong><\/span><\/h3>\n

Somewhere between the white and black hat SEO techniques, lies the grey hat SEO which can help you tread the thin line between optimization and penalization. It comprises acceptable tactics like:\u00a0<\/span><\/p>\n

(i) Website redesigning.\u00a0<\/span><\/p>\n

(ii) Social media sharing.\u00a0<\/span><\/p>\n

(iii) SEO squatting.\u00a0<\/span><\/p>\n

(iv) Using free AdWords.\u00a0<\/span><\/p>\n

(v) Charity links.<\/span><\/p>\n

(vi) Cloaking non-relevant content.<\/span><\/p>\n

(vii) Link chaining.<\/span><\/p>\n

(viii) Paid reviews.<\/span><\/p>\n

(ix) Content repositioning.<\/span><\/p>\n

(x) Targeted paid directory.<\/span><\/p>\n

When you venture on the path to <\/span>learning SEO, understanding these five <\/span>SEO basics would go a long way in helping you stay concentrated and focused.<\/span><\/p>\n

\"Learn
Learn seo source – pixabay<\/figcaption><\/figure>\n

<\/span>How Do Search Engines Rank Websites?<\/b><\/span><\/h2>\n
\n

\u201cSome say Google is God. Others say Google is Satan. But if they think Google is too powerful, remember that with search engines, unlike other companies, all it takes is a single click to go to another search engine\u201d. – <\/span><\/i>Sergey Brin, co-founder, Google<\/span><\/i><\/p>\n<\/blockquote>\n

If you are keen to <\/span>learn SEO step by step, you need to first begin by targeting the SE (search engine) part of SEO. What are search engines really? How do they work and how do they go about tanking websites?<\/span><\/p>\n

Search engines, in simple words, are software systems which identify specific items in a database and present them to the user in accordance with his or her textual query. For example, if a user searches for \u2018schools near me,\u2019 a search engine scans all the web pages containing the word \u2018school\u2019 and lists them on the basis of their geographical proximity to the user.<\/span><\/p>\n

In order to do this, a search engine performs three basic activities:<\/span><\/p>\n

1. Crawling<\/i><\/b>:<\/b> To begin with, a search engine sends out millions of small bots to crawl through various sections of a website. It scans keywords, content, hyperlinks, videos, images, headings and subheadings to detect items that correspond to the user\u2019s search.<\/span><\/p>\n

2. Indexing<\/i><\/b>:<\/b> Once the crawling has taken place, the search engine starts to index every web page that it has earmarked. These web pages are then catalogued in order of their importance to the search query. Indexing is the principal tool that determines visibility.\u00a0<\/span><\/p>\n

3. Displaying<\/i><\/b>:<\/b> Last but not least, search engines pick out relevant results by digging into the listed index. For doing this, they use a number of algorithms and check each query against different websites. Matching results are then displayed on the search engine results page (SERP).\u00a0<\/span><\/p>\n

\n
At least <\/span>2 trillion searches<\/span> are performed every year, with mobile being the most preferred medium for search!\u00a0<\/span><\/div>\n<\/blockquote>\n

Although search engine performance is important with respect to both, developers and users, it is always the users\u2019 perspective which holds the greatest priority. Every investment made in the search engine market has to pass the test of retaining user interest.\u00a0<\/span><\/p>\n

This is why most professionals who want to <\/span>learn SEO, simply rely on:\u00a0<\/span><\/p>\n

(i) Using search engines as a medium to find information or seek solutions.\u00a0\u00a0\u00a0<\/span><\/p>\n

(ii) Making sure that the search query has the right blend of keywords.\u00a0\u00a0<\/span><\/p>\n

(iii) Distinguishing between paid ads and non-paid, organic search results.\u00a0<\/span><\/p>\n

(iv) Scanning the displayed websites for relevance and suitability.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n

(v) Going through the SERP updates and making subsequent changes.\u00a0\u00a0\u00a0<\/span><\/p>\n

At this juncture, it becomes vital to understand what SERP is and how its features can impact your search results.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

<\/span>What is SERP?\u00a0\u00a0<\/b><\/span><\/h2>\n

A Search engine results page (SERP) is basically a page that is displayed as a result of the user\u2019s search query. This page contains all the relevant websites which are ranked in accordance with their importance. The listings on a SERP are never stagnant. <\/span><\/p>\n

They continue to change whenever updates are made on the web page content or its underlying algorithms. Therefore, the cardinal responsibility of someone who intends to <\/span>learn SEO step by step\u00a0is to maintain a \u2018zero position\u2019, at all times.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n

This position can be maintained by adhering to the following content strategies<\/span><\/p>\n

(i) Answer questions in terms of who, what, how, when, where, and why.\u00a0<\/span><\/p>\n

(ii) Provide bullet points or listicles with how to(s) or instructions.<\/span><\/p>\n

(iii) Simplify complex terms by breaking them down into comprehensible parts.<\/span><\/p>\n

(iv) Make comparisons to further facilitate the understanding process.<\/span><\/p>\n

(v) Offer detailed answers to the most frequently asked questions.<\/span><\/p>\n

A typical SERP tends to look somewhat like this:\u00a0<\/span><\/span>\u00a0<\/b><\/p>\n

\"SERP\"
Serp\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/b>\u00a0<\/span><\/figcaption><\/figure>\n

As can be seen from the image above, SERP carries a number of visually appealing and informative features, which largely include:\u00a0<\/span><\/p>\n

(i) Featured snippets.<\/span><\/p>\n

(ii) Images and videos.<\/span><\/p>\n

(iii) A carousel of products.<\/span><\/p>\n

(iv) Answer boxes.<\/span><\/p>\n

(v) Top stories.<\/span><\/p>\n

(vi) Map packs.<\/span><\/p>\n

(vii) Knowledge graphs.<\/span><\/p>\n

(viii) Events and ads.<\/span><\/p>\n

(ix) Sitelinks.<\/span><\/p>\n

(x) Sponsored features.<\/span><\/p>\n

Knowing SERP would help you make an extensive SEO plan<\/a> which can prove to be the focal point of all your digital marketing campaigns in the future.<\/span><\/p>\n

<\/span>What Are the Different Types of Search Queries?\u00a0\u00a0\u00a0\u00a0<\/b><\/span><\/h2>\n

Now that you are well-versed with the functioning of search engines and SERP, it would be wise to find out the different kinds of search queries that SEO marketers have to deal with on an everyday basis.<\/span><\/p>\n

In general, there are three types of search queries. These are:<\/span><\/p>\n

<\/span>1. Navigational Search Queries: <\/strong><\/span><\/h3>\n

A navigational search query conveys the intent of the user to navigate the internet in search of a particular web page or brand. For example, a lot of people search for \u2018Facebook\u2019, \u2018YouTube\u2019 or \u2018Google\u2019 on the search engine instead of directly visiting the website through a navigation bar.\u00a0<\/span><\/p>\n

<\/span>2. Informational Search Queries: <\/strong><\/span><\/h3>\n

As the name itself suggests, informational search queries are meant to seek out information from the internet. For instance, if a user wants to find out the recipe for making a pizza, his\/her search query would entail keywords like \u2018how to make a pizza\u2019. Informational queries are the most commonly used search questions.\u00a0<\/span><\/p>\n

<\/span>3. Transactional Search Queries:<\/strong><\/span><\/h3>\n

Transactional search queries are usually made by users who are looking to buy a specific category of product or brand. These search queries tend to include keywords like, \u2018where to buy\u2019, \u2018what is the price of\u2019 etc. In most cases, these queries lead to the customers conducting an online transaction.\u00a0<\/span><\/p>\n

With the emergence of voice-based search assistants like Google, Alexa and Siri, the conventional search query templates have undergone a major transformation. As a result, people who are willing to <\/span>learn SEO have also had to modify their knowledge in terms of ranking techniques, tactics and methodologies.\u00a0<\/span><\/p>\n

<\/span>SEO Basics – Factors That Affect Rankings <\/b>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/span><\/h2>\n
\n

\u201c<\/span>Optimize for what would happen IF you ranked, do not optimize TO rank\u201d.\u00a0 <\/span><\/i>– Will Critchlow, Founder & CEO, Distilled<\/span><\/i><\/p>\n<\/blockquote>\n

Whenever you ponder upon \u2018<\/span>how to learn SEO,\u2019 the first thing that comes to mind is the factors which enable optimization tools to rank a website higher. <\/span><\/p>\n

Although most search operators like Google, Bing, or Microsoft do not reveal the precise algorithms they use for determining ranks, the most common factors that improve traffic and drive conversions are made public. These include:\u00a0<\/span><\/p>\n

<\/span>Critical Factors<\/b><\/span><\/h3>\n

The factors on which you need to stress the most:<\/span><\/p>\n

(i) Well-researched content that specifically targets each search query.<\/span><\/p>\n

(ii) The use of relevant and qualified backlinks.<\/span><\/p>\n

(iii) Unique and accessible content (text, audio or video).<\/span><\/p>\n

(iv) Click-through rate (CTR) i.e. the number of users who click on a link.<\/span><\/p>\n

(v) Domain authority, brand credibility and customer delight.<\/span><\/p>\n

(vi) The average speed with which a web page loads.<\/span><\/p>\n

(vii) Enhanced user experience and positive customer reviews.<\/span><\/p>\n

(viii) The ability to function on multiple devices like desktops, laptops and mobiles.\u00a0<\/span><\/p>\n

<\/span>Important Factors<\/b> <\/span><\/span><\/h3>\n

The factors which might not be critical but are essential:\u00a0<\/span><\/p>\n

(i) The layout and design of the web page.<\/span><\/p>\n

(ii) Optimized videos, text, and images.<\/span><\/p>\n

(iii) Trustworthy hyperlinks.<\/span><\/p>\n

(iv) Page sharing across different social platforms.<\/span><\/p>\n

(v) Delivery of a personalized experience.<\/span><\/p>\n

(vi) The relevance of topics and keywords.<\/span><\/p>\n

(vii) The depth & structure of data and content.<\/span><\/p>\n

(ix) Accelerated mobile pages (AMP) content.<\/span><\/p>\n

(x) Secure communication in terms of HTTPS.<\/span><\/p>\n

<\/span>Impactful Factors<\/b> <\/span><\/span><\/h3>\n

The factors which can give you a credible edge over your competitors –\u00a0<\/span><\/p>\n

(i) Site architecture and sitemap.<\/span><\/p>\n

(ii) User-friendly URLs.<\/span><\/p>\n

(iii) Content quality.<\/span><\/p>\n

(iv) Link velocity.<\/span><\/p>\n

(v) Website reputation.<\/span><\/p>\n

(vi) Server location.<\/span><\/p>\n

(vii) Reliability and readability.<\/span><\/p>\n

(viii) Domain extension.<\/span><\/p>\n

(ix) Traffic sources.<\/span><\/p>\n

\"SEO
Seo factors source – pixabay<\/figcaption><\/figure>\n

The factors mentioned above capture the SEO ranking process in detail while giving an insight into the bases which search engines cover when they rank web pages. However, as someone keen to <\/span>learn SEO, you must ensure that you do not fall into the trap where manipulative factors like keyword stuffing, cloaking, hidden links, crawl errors, misleading content, sneaky redirects, or bad domain history are used.\u00a0<\/span><\/p>\n

Speaking of content now is the time to figure out which variety of content can help you taste lasting SEO success!\u00a0<\/span><\/p>\n

<\/span>What Kind of Content Should You Create?\u00a0<\/b><\/span><\/h2>\n

Apart from being SEO-friendly, the content that you create for your website\/web page must be unique, original and engaging. For this purpose, you can use a multiplicity of content formats like:\u00a0<\/span><\/p>\n

<\/span>1. Blogs\u00a0<\/b><\/span><\/h3>\n

Blogs are basically a set of in-depth articles that contain detailed information about a specific topic in hand. As a source of promotion, they are immensely popular amongst SaaS businesses, e-commerce sites, travel pages, marketing companies and other service providers. These blogs must be:\u00a0<\/span><\/p>\n

(i) Fresh, conversational and thought-provoking.<\/span><\/p>\n

(ii) Well-researched, data-driven and information-centric.<\/span><\/p>\n

(iii) Relevant, readable and consistent.<\/span><\/p>\n

(iv) Able to create value for the readers.<\/span><\/p>\n

(v) Target both B2B and B2C activities.<\/span><\/p>\n

<\/span>2. Reviews<\/b><\/span><\/h3>\n

Be it restaurants, tourist places, films, theatres, books, or businesses – writing a review for any\/each of them would help you gain instant traffic. Not only would they give you the opportunity to shape public opinion but they would also help you establish your website in the influencer marketing industry. For writing a good review, you should:\u00a0<\/span><\/p>\n

(i) Choose a topic of popular interest.<\/span><\/p>\n

(ii) Prepare a detailed rating system.<\/span><\/p>\n

(iii) Write an honest & engaging piece.<\/span><\/p>\n

(iv) Create personal standards of quality.<\/span><\/p>\n

(v) Stay productive and consistent throughout.<\/span><\/p>\n

<\/span>3. Infographics<\/b><\/span><\/h3>\n

As the name signifies, infographics are essentially a mixture of information and graphics. They aim to present the most complicated information in an extremely attractive and readable way so that users can instantly understand what is being conveyed. In addition to it, they are easy to download and share. A good infographic must:<\/span><\/p>\n

(i) An interplay of data and design.<\/span><\/p>\n

(ii) Use graphics, images, and charts to create a story.<\/span><\/p>\n

(iii) Put forth only the most relevant data.<\/span><\/p>\n

(iv) Be colourful and appealing.<\/span><\/p>\n

(v) Contain small transcripts of indexable text.<\/span><\/p>\n

<\/span>4. Guides & Listicles<\/b><\/span><\/h3>\n

Although there a number of how-to guides available in a listicle format, including them as a part of your content strategy can immediately help generate leads. This is because owing to a paucity of time, most people do not read through full-fledged texts. Instead, they prefer to quickly browse the listicles and gather important information. Ideally, this content format should:\u00a0<\/span><\/p>\n

(i) Contain highly specific information.<\/span><\/p>\n

(ii) Carry backlinks to improve shareability.<\/span><\/p>\n

(iii) Use captivating headlines.<\/span><\/p>\n

(iv) Stress on extraordinary facts.<\/span><\/p>\n

(v) Enable users to interact and comment.<\/span><\/p>\n

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Still confused about SEO?<\/b>\u00a0<\/span><\/p>\n

Here\u2019s a comprehensive video to help you understand optimization better.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/span><\/p>\n