{"id":1822,"date":"2013-08-19T20:14:43","date_gmt":"2013-08-19T14:44:43","guid":{"rendered":"https:\/\/www.digitalvidya.com\/blog\/blog\/?p=1822"},"modified":"2013-10-14T02:47:36","modified_gmt":"2013-10-14T02:47:36","slug":"to-reach-out-to-prospective-buyers-at-the-ecommerce-store-of-home","status":"publish","type":"post","link":"https:\/\/www.digitalvidya.com\/blog\/to-reach-out-to-prospective-buyers-at-the-ecommerce-store-of-home\/","title":{"rendered":"To reach out to prospective buyers at the ecommerce store of @ home"},"content":{"rendered":"

Summary:<\/b>\u00a0 @ home is a nilkamal brand that sells mainly kitchen accessories, furniture, home artifacts, soft furnishing.<\/p>\n

Challenge:<\/b>\u00a0 To ensure that the @ home brand is tagged as distinct, discoverable and attract customers.<\/p>\n

Result: <\/b><\/p>\n

Before marketing: 9000 fans on Facebook and 60 followers on twitter<\/p>\n

After marketing: 90000 fans on Facebook and 775 on twitter<\/p>\n

This was achieved by introducing the concept of easy home d\u00e9cor and branding @ home as easy, convenient and cost effective.<\/p>\n

Strategies:<\/p>\n

    \n
  1. Initiate user engaging contests<\/li>\n
  2. Initiate concept of \u201cbig sale\u201d<\/li>\n
  3. Engage fans during festival season by asking them how they would like to decorate their house during a festival : total entries: 500+<\/li>\n
  4. To support activities like \u201cinvite a friend and win coupons\u201d: fans gained 1276<\/li>\n<\/ol>\n

    Due to such activities on only 2 social platforms fb and twitter; results were positive<\/p>\n

      \n
    1. Increase in fan base<\/li>\n
    2. Increase in sales<\/li>\n
    3. Community growth<\/li>\n
    4. Increased engagement at site<\/li>\n<\/ol>\n

      Ref: WATConsultis a Social Media Strategy Consulting Arm of WATMediaPvtLtd.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Summary:\u00a0 @ home is a nilkamal brand that sells mainly kitchen accessories, furniture, home artifacts, soft furnishing. Challenge:\u00a0 To ensure that the @ home brand is tagged as distinct, discoverable and attract customers. Result: Before marketing: 9000 fans on Facebook and 60 followers on twitter After marketing: 90000 fans on Facebook and 775 on twitter […]<\/p>\n","protected":false},"author":8,"featured_media":2317,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[54],"tags":[],"class_list":["post-1822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/posts\/1822","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/comments?post=1822"}],"version-history":[{"count":0,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/posts\/1822\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/media\/2317"}],"wp:attachment":[{"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/media?parent=1822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/categories?post=1822"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/tags?post=1822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}