{"id":21397,"date":"2015-01-10T14:38:55","date_gmt":"2015-01-10T09:08:55","guid":{"rendered":"https:\/\/www.digitalvidya.com\/?post_type=webinar&#038;p=21397"},"modified":"2023-11-21T11:23:15","modified_gmt":"2023-11-21T05:53:15","slug":"david-vs-goliath-pick-the-right-marketing-strategy-and-tools","status":"publish","type":"webinar","link":"https:\/\/www.digitalvidya.com\/webinar\/david-vs-goliath-pick-the-right-marketing-strategy-and-tools\/","title":{"rendered":"David vs Goliath: Pick the Right Marketing Strategy and Tools"},"content":{"rendered":"<p>This session will focus on a company\u2019s choice of marketing strategy and tools. Take the well-known story of David and Goliath. It\u2019s the story of two entities of different sizes facing off against each other in a contest of survival. Their choice of strategy and tools proves key to the outcome of the contest. Your choice of tools in a marketing battle will need to take into account not only the size of your company but also the type of sales that you do (B2B or B2C). Find out if David can ever beat Goliath in a marketing contest.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This session will focus on a company\u2019s choice of marketing strategy and tools. Take the well-known story of David and Goliath. It\u2019s the story of two entities of different sizes facing off against each other in a contest of survival. Their choice of strategy and tools proves key to the outcome of the contest. Your [&hellip;]<\/p>\n","protected":false},"author":427,"featured_media":21816,"menu_order":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"webinar-category":[2284],"webinar-status":[2010],"class_list":["post-21397","webinar","type-webinar","status-publish","has-post-thumbnail","hentry","webinar-category-digital-marketing","webinar-status-completed"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.digitalvidya.com\/wp-json\/wp\/v2\/webinar\/21397","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalvidya.com\/wp-json\/wp\/v2\/webinar"}],"about":[{"href":"https:\/\/www.digitalvidya.com\/wp-json\/wp\/v2\/types\/webinar"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalvidya.com\/wp-json\/wp\/v2\/users\/427"}],"version-history":[{"count":0,"href":"https:\/\/www.digitalvidya.com\/wp-json\/wp\/v2\/webinar\/21397\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalvidya.com\/wp-json\/wp\/v2\/media\/21816"}],"wp:attachment":[{"href":"https:\/\/www.digitalvidya.com\/wp-json\/wp\/v2\/media?parent=21397"}],"wp:term":[{"taxonomy":"webinar-category","embeddable":true,"href":"https:\/\/www.digitalvidya.com\/wp-json\/wp\/v2\/webinar-category?post=21397"},{"taxonomy":"webinar-status","embeddable":true,"href":"https:\/\/www.digitalvidya.com\/wp-json\/wp\/v2\/webinar-status?post=21397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}