{"id":66571,"date":"2016-08-30T16:00:42","date_gmt":"2016-08-30T10:30:42","guid":{"rendered":"https:\/\/www.digitalvidya.com\/blog\/?p=66571"},"modified":"2019-09-16T11:42:04","modified_gmt":"2019-09-16T06:12:04","slug":"5-essential-tips-for-building-a-successful-mobile-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.digitalvidya.com\/blog\/5-essential-tips-for-building-a-successful-mobile-marketing-strategy\/","title":{"rendered":"5 Essential Tips for Building a Successful Mobile Marketing Strategy"},"content":{"rendered":"

With the use of smartphones continually rising if you do not have a mobile marketing strategy you need to build a successful mobile marketing strategy or miss out on a large number of potential customers. \u00a0It is not just smart phones either, now there are wearables as well. <\/span><\/p>\n

The majority of people worldwide are using their smartphones to do all their tasks on; from shopping to reading the news, from email to social media, watching videos and more. Everyday there is a new app popping up. This is why it is so vital that you build a strong mobile marketing strategy. <\/span><\/p>\n

<\/span>What makes a successful mobile marketing strategy?<\/span><\/b><\/span><\/h2>\n

What makes a successful mobile marketing strategy? It should offer a rich and consistent user experience to a large number of users across various mobile devices and operating systems.\u00a0 <\/span><\/p>\n

When you build a successful mobile marketing strategy you can; construct deeper relationships with your customers and build new streams of income for your business. This is done by integrating a mobile marketing strategy that offers an exclusive experience while meeting the diverse need of customers and ensures the buyers gratification.<\/span><\/p>\n

<\/span>The elements of a mobile marketing strategy<\/span><\/b><\/span><\/h3>\n

<\/span>Apps<\/span><\/b><\/span><\/h4>\n

It seems there is a new app popping up almost daily. A well-constructed app will allow the user to enjoy a seamless and pleasant experience. Good-looking and user-friendly interfaces, an uncomplicated layout and easy navigation enables a quick and pleasant journey, guaranteeing customer engagement and retention.<\/span><\/p>\n

<\/span>Mobile Friendly Website<\/span><\/b><\/span><\/h4>\n

If you want to be successful with a mobile marketing strategy then you must have a mobile friendly website. Even though a majority of mobile customers use apps there are still plenty that also want to visit the mobile website to gather information. Mobile friendly websites are those that offer the user the same experience as a mobile app meets customers\u2019 needs and ensure a productive mobile experience.<\/span><\/p>\n

<\/span>Compatibility <\/span><\/b><\/span><\/h4>\n

With the amount of mobile devices; phones, tablets, and wearables it is important that your app and mobile friendly website is compatible with various operating systems, screen sizes and resolutions. If you wish to have a successful mobile marketing strategy then you need to build a responsive app that provides seamless mobile experience across many mobile devices. <\/span><\/p>\n

<\/span>Optimized Across Channels<\/span><\/b><\/span><\/h4>\n

Your app and mobile website must be optimized to provide a unified easy interaction with brands when accessing information they want across a variety of channels. To ensure a consistent journey across e-mail, social media apps and mobile websites must be optimized for better customer interaction across channels for a successful marketing plan. <\/span><\/p>\n

<\/span>Integrating Social Media<\/span><\/b><\/span><\/h4>\n

People tend to check their social media several times a day so you really need to integrate your mobile marketing with social media such as; Facebook, Twitter, Pinterest, LinkedIn, and others. When you establish social profiles across mobile apps and websites it allows customers to voice opinions, take surveys, and fill in feedback forms on mobile apps which gives insight and helps you revise your mobile strategies for the greatest customer satisfaction.<\/span><\/p>\n

<\/span>Local SEO<\/span><\/b><\/span><\/h4>\n

Using local SEO provides businesses the ability to connect and convert local users as more and more people are using their mobile devices to find businesses that may have what they are looking for. An example would be Joe\u2019s Hardware Store. Since Joe filled out the local SEO he can have more local customers show up at his brick and mortar store, even some out of town travelers if they look for a hardware store on their mobile device. With local SEO your store is more than likely going to show up in the top 3 or 4 results on the first page of results or an app at the top of the app store which is why it is important to do local SEO.<\/span><\/p>\n

<\/span>Wearables<\/span><\/b><\/span><\/h4>\n

With the wearables that can be synced with smartphones and tablets the users can enjoy a unified pleasurable experience if you have optimized your app and website making the wearables one more device for your mobile marketing strategy to use. <\/span><\/p>\n

<\/span>Mobile Payments<\/span><\/b><\/span><\/h4>\n

Mobile payments have become a huge part of shopping these days. You can use your smartphone or a card on your keychain to pay for items through the scanner without having to get a card out of your wallet or purse and slide it through the machine. It makes it easier to pay and go which more people tend to want since our daily lives are so hectic. <\/span><\/p>\n

If you wish to learn more about creating mobile-friendly websites, you can read 9 Tips for Creating Mobile-Friendly Websites.<\/span><\/p>\n

Now that you have an idea of what it takes to run a mobile marketing strategy let\u2019s talk about the 5 essential tips to help your campaign become a success. <\/span><\/p>\n

<\/span>5 Tips for Success in Mobile Marketing<\/span><\/b><\/span><\/h3>\n

These tips are going to look at the parts of a mobile marketing strategy in depth instead of just the explanation we did above. <\/span><\/p>\n

First let\u2019s talk about apps and mobile websites. One of the main components of these is design. Your design needs to be optimized to be responsive across various platforms with different screen sizes and resolutions. <\/span><\/p>\n

Here are a few sites that have responsive design;<\/span><\/p>\n