{"id":73142,"date":"2016-11-08T15:00:07","date_gmt":"2016-11-08T09:30:07","guid":{"rendered":"https:\/\/www.digitalvidya.com\/blog\/?p=73142"},"modified":"2026-03-03T13:27:59","modified_gmt":"2026-03-03T07:57:59","slug":"top-30-ppc-interview-questions-answers","status":"publish","type":"post","link":"https:\/\/www.digitalvidya.com\/blog\/top-30-ppc-interview-questions-answers\/","title":{"rendered":"Must-Read: Top 30 PPC Interview Questions and Answers"},"content":{"rendered":"<p style=\"text-align: justify;\">After weeks (or maybe months) of efforts in updating your CV, submitting your application, and finally, getting a call from THE company. You have been asked to come in for an interview.\u00a0Now is the time to show what you have got and grab this job! But how are you going to get a job if you have no or minimum idea of what your PPC interview questions are going to be?<\/p>\n<div id=\"attachment_73152\" class=\"wp-caption aligncenter\" style=\"text-align: justify;\">\n<figure id=\"attachment_73152\" aria-describedby=\"caption-attachment-73152\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-73152 size-full\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2016\/11\/Top-30-PPC-interview-Questions.jpg\" alt=\"PPC interview questions\" width=\"500\" height=\"264\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2016\/11\/Top-30-PPC-interview-Questions.jpg 500w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2016\/11\/Top-30-PPC-interview-Questions-300x158.jpg 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2016\/11\/Top-30-PPC-interview-Questions-150x79.jpg 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2016\/11\/Top-30-PPC-interview-Questions-220x116.jpg 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2016\/11\/Top-30-PPC-interview-Questions-480x253.jpg 480w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><figcaption id=\"caption-attachment-73152\" class=\"wp-caption-text\">Ppc interview<\/figcaption><\/figure>\n<p class=\"wp-caption-text\">\n<\/div>\n<p style=\"text-align: justify;\">Don\u2019t worry, here\u2019s how you can prepare. We have come up the with comprehensive PPC interview questions you must go through before entering that room!<\/p>\n<p style=\"text-align: justify;\">What you will find in this blog:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Knowledge-based AdWords PPC interview questions &amp; answers.<\/li>\n<li>Commonly expected SEM interview questions and answers.<\/li>\n<li>Personalized questions for PPC fresher, PPC executive, PPC specialist, and PPC Manager.\n<div id=\"attachment_93603\" class=\"wp-caption aligncenter\">\n<figure id=\"attachment_93603\" aria-describedby=\"caption-attachment-93603\" style=\"width: 1007px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-93603 size-full\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2016\/11\/PPC-Interview-Questions-and-Answers-Infographic.jpg\" alt=\"PPC interview questions\" width=\"1007\" height=\"5874\" title=\"\"><figcaption id=\"caption-attachment-93603\" class=\"wp-caption-text\">Ppc interview questions infographic\u00a0<\/figcaption><\/figure>\n<\/div>\n<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"knowledge-based-ppc-interview-questions-and-answers-2017\"><\/span>Knowledge-based PPC Interview Questions and Answers 2017<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"q-1-what-do-you-understand-by-adwords\"><\/span>Q 1: What do you understand by AdWords?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\"><strong>Ans:\u00a0<\/strong>Google designed AdWords with an aim to assist in marketing product and services in a\u00a0search engine and its affiliated sites. It places a text ad that appears when people search for phrases associated with your offering.<\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"working-of-adwords\"><\/span><strong>Working of AdWords-<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">Google AdWords works on the basis of a bidding system. For instance, if the bidding price and quality score are higher, your ad will appear on top of the Google page. Working on the \u2018pay per click\u2019 model, you only pay the amount you have bid if someone taps on your ad that appears on Google SERPs. Ad Rank decides the ad position on Google page. This is determined by your bid for that quality score and keyword.<\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"q-2-what-is-the-possible-impact-of-ad-rank-on-cost-per-click\"><\/span>Q 2: What is the possible impact of Ad Rank on Cost per Click?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<div id=\"attachment_73168\" class=\"wp-caption aligncenter\" style=\"text-align: justify;\">\n<figure id=\"attachment_73168\" aria-describedby=\"caption-attachment-73168\" style=\"width: 837px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-73168 size-full\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2016\/11\/how-much-does-adwords-cost-how-much-do-you-pay-per-click.png\" alt=\"PPC interview questions\" width=\"837\" height=\"499\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2016\/11\/how-much-does-adwords-cost-how-much-do-you-pay-per-click.png 837w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2016\/11\/how-much-does-adwords-cost-how-much-do-you-pay-per-click-300x179.png 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2016\/11\/how-much-does-adwords-cost-how-much-do-you-pay-per-click-150x89.png 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2016\/11\/how-much-does-adwords-cost-how-much-do-you-pay-per-click-600x358.png 600w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2016\/11\/how-much-does-adwords-cost-how-much-do-you-pay-per-click-220x131.png 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2016\/11\/how-much-does-adwords-cost-how-much-do-you-pay-per-click-595x355.png 595w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2016\/11\/how-much-does-adwords-cost-how-much-do-you-pay-per-click-480x286.png 480w\" sizes=\"(max-width: 837px) 100vw, 837px\" \/><figcaption id=\"caption-attachment-73168\" class=\"wp-caption-text\">Ad rank on cost per click<\/figcaption><\/figure>\n<\/div>\n<p style=\"text-align: justify;\"><strong>Ans:\u00a0<\/strong>Ad rank defines the actual cost per click that your opponents pay when someone clicks on their ads. The CPC can be calculated as- Price by you = The ad rank of the person below you \/ your quality score + $0.01.<\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"q-3-explain-the-working-of-google-auction\"><\/span>Q 3: Explain the working of Google auction.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\"><strong>Ans:\u00a0<\/strong>An auction runs billion of times each month and the results are such that users find ads that are relevant to what they are looking for. Google processes the request and runs the auction that determines the ad position and CPC of each advertiser.<\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"q-4-what-is-quality-score-in-google-adwords\"><\/span>Q 4: What is Quality Score in Google AdWords?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\"><strong>Ans:\u00a0<\/strong>Google\u2019s quality score determines the value and relevancy of your ad to the user on the basis of keyword relevancy, quality of your landing, and your ad\u2019s CTR. Higher quality score keywords will save your money and get better ad ranking.<\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"q-5-do-you-know-what-an-ad-group-is-in-google-adwords\"><\/span>Q 5: Do you know what an ad group is in Google AdWords?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\"><strong>Ans:<\/strong>\u00a0Ad group is a container of your landing pages, advertisements, and keywords. Google rewards advertisers who prepare AdWords Campaigns with tightly structured ad groups. Adding all keywords into the single ad group is not advisable rather it is better to organize keywords into themes.<\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"q-6-name-some-of-google-adwords-ad-extensions\"><\/span>Q 6: Name some of Google AdWords Ad Extensions.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\"><strong>Ans:\u00a0<\/strong>There are different ad extensions to boost the traffic. Some of the common ad extensions are:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Sitelink Extension<\/li>\n<li>Callout Extension<\/li>\n<li>Structured snippet extension<\/li>\n<li>Call Extensions<\/li>\n<li>Message extension<\/li>\n<li>Location extension<\/li>\n<li>Affiliate location extension<\/li>\n<li>Price extension<\/li>\n<li>App extension<\/li>\n<li>Review extension<\/li>\n<li>Promotion extension (recently added &amp; used it in new adwords interface only)<\/li>\n<\/ul>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"q-7-what-is-the-limit-set-for-the-characters-or-number-for-adwords-ad\"><\/span>Q 7: What is the limit set for the characters or number for AdWords ad?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\"><strong>Ans:\u00a0<\/strong>In AdWords, the limit for<\/p>\n<ul style=\"text-align: justify;\">\n<li>\n<div>Headline 1 &#8211; 30 Character<\/div>\n<\/li>\n<li>\n<div>Headline 2 &#8211; 30 Character<\/div>\n<\/li>\n<li>\n<div>Description Line &#8211; 80 Character<\/div>\n<\/li>\n<\/ul>\n<div id=\":lo\" class=\"aOT\" style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">\n\t\t\t<div class=\"course-cta\">\n\t\t\t\t<div class=\"title\"> Wish to Become <strong>World-Class SEM Expert?<\/strong> <\/div>\n\t\t\t\t<div class=\"sub-title\"> Learn Search Engine Marketing Tactics <\/div>\n\t\t\t\t<div class=\"btn\">\n\t\t\t\t\t<button class=\"enrollBtn\"> Attend Live Orientation Session <\/button>\n\t\t\t\t\t<a class=\"amp-btn\" href=\"#gform_wrapper_286\"> Attend Live Orientation Session <\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/p>\n<\/div>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"q-8-what-is-ctr-and-how-one-can-calculate-it\"><\/span>Q 8: What is CTR and how one can calculate it?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\"><strong>Ans:\u00a0<\/strong>Click through rate abbreviated as CTR tells the number of visitors visited on your ad on the web page. To calculate CTR, one can use the formula:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Number of clicks\/Number of impressions X 100 = CTR<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">The answer will be in percentage which represents % of customers who have viewed your ad.<\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"q-9-what-types-of-keywords-are-there\"><\/span>Q 9: What types of keywords are there?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\"><strong>Ans:\u00a0<\/strong>There is no definite type of keywords, however, they are classified on the basis of how likely is going to be clicked by visitors. For instance,<\/p>\n<ul style=\"text-align: justify;\">\n<li>Research Keywords: dress<\/li>\n<li>Consideration: white dress<\/li>\n<li>Purchase: buy white dress<\/li>\n<li>Loyalty: This must be shorter \u2013 Forever21<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">In addition,\u00a0PPC Account structure also incorporates seven keyword match types-<\/p>\n<ol style=\"text-align: justify;\">\n<li>Exact<\/li>\n<li>Phrase<\/li>\n<li>Broad<\/li>\n<li>Modified Broad<\/li>\n<li>Negative<\/li>\n<\/ol>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"q-10-what-do-you-understand-by-google-ad-api-what-are-the-uses-of-google-ad-api\"><\/span>Q 10: What do you understand by Google Ad API?\u00a0What are the uses of Google Ad API?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\"><strong>Ans:\u00a0<\/strong>Good Ad API is designed for representing large, tech-savvy advertisers and third parties. It allows developers build an application that directly coordinates with Google AdWords server.<\/p>\n<p style=\"text-align: justify;\">With Google Ad API, one can build an application to do following things:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Develop additional applications and tools to manage accounts<\/li>\n<li>Automatically generate landing pages, custom reports, ad text, and generate keywords.<\/li>\n<li>Synchronize AdWors data with your inventory system to manage campaigns on the basis of the\u00a0stock.<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"commonly-asked-ppc-job-interview-questions\"><\/span>Commonly Asked PPC Job Interview\u00a0Questions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">There is a great probability that you will be asked one of these PPC interview questions 2017 regardless of your job role. so, thoroughly embrace yourself with latest PPC interview questions and answers 2017:<\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"q-1-why-did-you-choose-ppc-industry\"><\/span>Q 1: Why did you choose PPC industry?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\"><strong>Ans:\u00a0<\/strong>This is one of the most common PPC interview questions you will face during the interview! When the interviewer asks this question, he\/she wants to know more about you as a candidate and why you chose to work in the field of Pay Per Click Marketing and Advertising. You need to tell them about your passion and your desire to work in the industry in the future. It would be great if you tell them about your back story with regard to what makes you tick as a candidate. Also, a good response could be to say that you are aware that the industry is extremely challenging and this is what attracts you. Show that you don\u2019t want a boring job and prefers one which would challenge you on a daily basis.<\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"q-2-what-is-your-most-successful-search-campaign-why\"><\/span>Q 2: What is your most successful search campaign? Why?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\"><strong>Ans:\u00a0<\/strong>Who doesn\u2019t showcase their accomplishments on CV? And, it is highly possible that you too have listed your most successful PPC campaign on your CV. When the interviewer poses related PPC Interview questions, he\/she wants to know about your accomplishments in your words. They want to know\u00a0the ins and outs of the campaign. Tell them about the aims, what keywords you want to target and the reason behind using those keywords along with the result achieved by you.<\/p>\n<p style=\"text-align: justify;\">While talking about your previous campaigns, they will judge you on your passion and see if you are genuinely enthusiastic about the industry. Be sure to include stats and avoid giving false hopes.<\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"q-3-who-are-our-competitors-what-ppc-strategies-are-adopted-by-them\"><\/span>Q 3: Who are our competitors? What PPC strategies are adopted by them?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">Ans: Such PPC interview questions are quite common as helps the interview know the amount of homework you have done before coming for the interview. Do your homework. Before you appear for your interview, learn about the company you are applying to. You should research about the company\u2019s background, their rivals, the strategies of the company and their competitors\u2019 strategies.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"personalized-ppc-interview-questions-2017\"><\/span>Personalized PPC Interview Questions 2017<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"ppc-fresher\"><\/span>PPC Fresher<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"q-1-why-is-search-engine-marketing-important\"><\/span>Q 1: Why is Search Engine Marketing important?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<div id=\"attachment_73167\" class=\"wp-caption aligncenter\" style=\"text-align: justify;\">\n<figure id=\"attachment_73167\" aria-describedby=\"caption-attachment-73167\" style=\"width: 630px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-73167 size-full\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2016\/11\/ppc-benefits.jpg\" alt=\"PPC interview questions\" width=\"630\" height=\"313\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2016\/11\/ppc-benefits.jpg 630w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2016\/11\/ppc-benefits-300x149.jpg 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2016\/11\/ppc-benefits-150x75.jpg 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2016\/11\/ppc-benefits-600x298.jpg 600w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2016\/11\/ppc-benefits-220x109.jpg 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2016\/11\/ppc-benefits-595x296.jpg 595w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2016\/11\/ppc-benefits-480x238.jpg 480w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/><figcaption id=\"caption-attachment-73167\" class=\"wp-caption-text\">Pay per click interview questions<\/figcaption><\/figure>\n<\/div>\n<p style=\"text-align: justify;\"><strong>Ans:\u00a0<\/strong>You are there for the Search Engine Marketing job but if you don\u2019t know the why of SEM then you lost it. PPC interview questions will for sure be directed towards your knowledge about SEM. Since, a\u00a0high percentage of the developed world is online, so the company\u2019s potential customers, shareholders, employees, and partners are online. Search Engine Marketing is one of the fastest growing marketing channels and the most cost-effective one as well. Therefore, the company can build an excellent avenue for cost effective and brand building at lead generation and online sales. If the company doesn\u2019t have a search engine marketing strategy, they are behind the curve. Undoubtedly, it is one of the basic SEM\u00a0interview questions raised by the interviewer.<\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"q-2-how-do-we-measure-the-success-of-sem-efforts\"><\/span>Q 2: How do we measure the success of SEM efforts?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\"><strong>Ans:\u00a0<\/strong>The efforts you put in search engine marketing are quantifiable and can be measured easily.<\/p>\n<ul style=\"text-align: justify;\">\n<li>If your objective is to generate awareness then you can track \u2018impressions\u2019 and \u2018clicks\u2019 on paid and organic search engine listings.<\/li>\n<li>Whereas, if the aim is to measure brand performance or preference of text ad creative then you can measure \u2018click through\u2019 and \u2018conversion\u2019 rates.<\/li>\n<li>For generating qualified leads, one can track email inquiries, downloads (demos or trials), or online registrations (for white papers, events, or newsletters).<\/li>\n<li>In order to track SEM efforts for sales, you can track offline sales or e-commerce sales through printable coupons or phone call tracking.<\/li>\n<\/ul>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"q-3-assume-you-have-created-your-adwords-account-then-what-are-the-settings-you-cannot-change\"><\/span><strong>Q 3:\u00a0<\/strong><b>Assume you have created your AdWords account then what are the settings you cannot change?\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\"><strong>Ans:<\/strong>\u00a0This is again one of the most common PPC interview questions asked to the freshers, and the answer is &#8216;after creating my AdWords account, you cannot change the Currency and Time Zone settings&#8217;.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"ppc-executive\"><\/span>PPC Executive<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"q-1-if-i-plan-to-expand-my-business-to-singapore-is-there-a-need-to-get-listed-on-local-search-engines-and-directories\"><\/span>Q 1: If I plan to expand my business to Singapore, is there a need to get listed on local search engines and directories?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\"><strong>Ans:\u00a0<\/strong>People across the world rely on the\u00a0US-based search companies. Google has versions of its search engines for many different countries whereas Yahoo and the Open Directory have international branches of their directories.<\/p>\n<p style=\"text-align: justify;\">By getting listed on a smaller regional or local website directory, the company can boost their search engine placement on all of the major search engines by increasing popularity i.e. the number and quality of links to your site. There are some local directories providing direct links to a\u00a0website listed whereas others use scripts to track clicks on the sites listed. This helps in driving visitors to your website.<\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"q-2-what-are-the-hallmarks-of-a-good-ppc-landing-page\"><\/span>Q 2: What are the hallmarks of a good PPC landing page?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\"><strong>Ans:\u00a0<\/strong>The hallmarks of a good PPC landing page considers the following aspects:<\/p>\n<ul style=\"text-align: justify;\">\n<li>An attractive and powerful headline<\/li>\n<li>A supportive tagline<\/li>\n<li>Trust symbols<\/li>\n<li>A list of advantages<\/li>\n<li>A clear CTA (call to action)<\/li>\n<li>A lead capture form<\/li>\n<li>Use an image showing the\u00a0context of use or a graphic that appeal to the visitors\u2019 emotional side.<\/li>\n<\/ul>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"q-3-other-than-cpc-what-are-the-other-two-options-for-bidding\"><\/span>Q 3: Other than CPC, what are the other two options for bidding?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\"><strong>Ans:\u00a0<\/strong>The two options for bidding are:<\/p>\n<ul style=\"text-align: justify;\">\n<li>CPM \u2013 Cost per Thousand<\/li>\n<li>CPA \u2013 Cost per Action<\/li>\n<\/ul>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"q-4-what-type-of-ad-copy-youd-prefer-for-an-e-commerce-ppc-campaign\"><\/span><strong>Q 4:\u00a0<\/strong><b>What type of Ad Copy you\u2019d prefer for an E-Commerce PPC Campaign?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\"><strong>Ans:<\/strong> Product Listing Ads (PLAs) are best for E-commerce PPC campaign.<\/p>\n<p style=\"text-align: justify;\">PLAs are actually the square units that let you include titles, prices and images of E-commerce products, which makes it perfect for E-Commerce PPC Campaigns.\u00a0PLA Ad Copy uses Google product feeds and is connected to Google Merchant Center account. The very same feature in Bing is known as Product Ads, and Bing Merchant Centre manages it.<\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"q-5-if-my-ppc-goal-is-to-increase-traffic-to-my-website-then-what-should-be-my-ppc-marketing-plan\"><\/span><strong>Q 5:\u00a0<\/strong><b>If my PPC goal is to increase traffic to my website, then what should be my PPC marketing plan?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\"><strong>Ans:\u00a0<\/strong>The PPC marketing plan to increase traffic to your website should be focusing on Click Through Rate (CTR).<\/p>\n<p style=\"text-align: justify;\">According to WordStream, \u201cPPC click-through rate\u00a0is the rate at which your PPC ads are clicked. This number is the percentage of people who view your ad (impressions) and then actually go on to click the ad (clicks). The formula for CTR looks like this:<\/p>\n<p style=\"text-align: justify;\"><b>(Total Clicks on Ad) \/ (Total Impressions) = Click Through Rate\u201d<\/b><\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"q-6-what-are-the-ppc-tools-would-you-suggest-to-a-ppc-fresher\"><\/span><strong>Q 6:\u00a0<b>What are the PPC tools would you suggest to a PPC fresher? <\/b><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\"><strong>Ans:<\/strong> According to me, some of the basic PPC tools that a PPC fresher should know about are-<\/p>\n<ol style=\"text-align: justify;\">\n<li>Change History<\/li>\n<li>Keyword Planner<\/li>\n<li>Display Planner<\/li>\n<li>Ad Preview and Diagnostics<\/li>\n<li>Labels<\/li>\n<li>Automated Rules<\/li>\n<\/ol>\n<div id=\":lo\" class=\"aOT\" style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">\n\t\t\t<div class=\"course-cta\">\n\t\t\t\t<div class=\"title\"> Wish to Become <strong>World-Class SEM Expert?<\/strong> <\/div>\n\t\t\t\t<div class=\"sub-title\"> Learn Search Engine Marketing Tactics <\/div>\n\t\t\t\t<div class=\"btn\">\n\t\t\t\t\t<button class=\"enrollBtn\"> Attend Live Orientation Session <\/button>\n\t\t\t\t\t<a class=\"amp-btn\" href=\"#gform_wrapper_286\"> Attend Live Orientation Session <\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/p>\n<\/div>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"ppc-specialist\"><\/span>PPC Specialist<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"q-1-how-to-track-conversions-in-google-adwords\"><\/span>Q 1: How to track conversions in Google AdWords?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\"><strong>Ans:\u00a0<\/strong>In Google AdWords, conversion tracking can be done by:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Enabling your ad rotation setting to optimize for clicks which means AdWords will serve the ads it feels are likely to be clicked.<\/li>\n<li>View-through conversions window option tracks when a person sees your ad but doesn\u2019t click it. This is called impression.<\/li>\n<li>Tracking purchases by involving basic tracking code provided by AdWords and modifying it with an\u00a0additional code unique to your particular e-commerce platform.<\/li>\n<li>A person can know when customers click on their ad for the first time and how frequently they saw your ad before converting by accessing search funnels inside tools and analysis.<\/li>\n<\/ul>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"q-2-how-many-keywords-should-i-have-per-ad-group\"><\/span>Q 2: How many keywords should I have per ad group?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\"><strong>Ans:\u00a0<\/strong>Depending upon the level of ad control (by changing your keyword count), the number of keywords in an ad group varies.<\/p>\n<p style=\"text-align: justify;\">For almost 50% of the advertisers, 10-20 keywords per ad group will work fine. However, newbies to PPC often fill ad groups with over 100 keywords but this doesn\u2019t work well. This is because\u00a0your ad group is serving one ad message, therefore that one single ad has to represent all of your different keywords.<\/p>\n<p style=\"text-align: justify;\">AdWords\u2019 Quality Score system loves it when your ad, your keyword &amp; your landing page work in perfect harmony and are closely relevant. Too many keywords lead\u00a0to too little relevance in your ad.<\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"q-3-what-factors-affect-quality-score\"><\/span>Q 3: What factors affect Quality Score?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\"><strong>Ans:<\/strong>\u00a0Here are some factors affecting the Quality Score or QS:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Historic Account data<\/li>\n<li>Landing page quality<\/li>\n<li>Relevance of keywords and ads<\/li>\n<li>CTR of the keyword<\/li>\n<\/ul>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"q-4-if-i-want-to-tell-adwords-the-amount-of-money-i-am-willing-to-pay-for-a-conversion-then-what-bidding-method-should-i-choose\"><\/span><strong>Q 4:<\/strong>\u00a0<b>If I want to tell AdWords the amount of money I am willing to pay for a conversion, then what bidding method should I choose?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\"><strong>Ans:\u00a0<\/strong>CPA bidding method will enable you tell the AdWords the amount of money you want to pay for a conversion.<\/p>\n<p style=\"text-align: justify;\">CPA is actually Cost-per-Acquisition bidding that helps you in reaching to the customers who are most likely to convert.<\/p>\n<p style=\"text-align: justify;\">2 types of CPA bidding are-<\/p>\n<ol style=\"text-align: justify;\">\n<li><b>Target CPA-<\/b> It is the average amount you want to pay for a conversion<\/li>\n<li><b>Maximum CPA-<\/b> It is the maximum amount you would want to pay for each conversion<\/li>\n<\/ol>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"q-5-explain-the-role-of-negative-keywords-in-ppc-with-an-example\"><\/span><strong>Q 5:<\/strong>\u00a0<b>Explain the role of negative keywords in PPC with an example?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\"><strong>Ans:\u00a0<\/strong>Negative keywords are used to eradicate unqualified traffic.<\/p>\n<p style=\"text-align: justify;\">For example, if you are running an advertising campaign for \u2018High Value Custom Furniture\u2019, adding \u2018Free\u2019, \u2018Cheap\u2019 or \u2018Bargain\u2019 as your negative keywords will not include your Ad in search results for queries like \u2018Free Furniture\u2019, \u2018Cheap Furniture\u2019, or \u2018Bargain Furniture\u2019.<\/p>\n<p style=\"text-align: justify;\">Note- It is one of the most important PPC interview questions and your concept has to be clear about the same.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"ppc-manager\"><\/span>PPC Manager<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"q-1-what-could-be-done-to-reduce-the-costs-for-paid-media-campaigns-without-losing-traffic-tomorrow\"><\/span>Q 1: What could be done to reduce the costs for paid media campaigns without losing traffic tomorrow?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\"><strong>Ans:<\/strong>\u00a0With this question, the interview wants to know your ways of hitting the ground and making an instant difference to their business. Do research. Your answers don\u2019t have to be complicated or extremely detailed. Have a glance at the company\u2019s current activity and list three quick changes which would act as instant wins. While answering such questions, outline the points you have come up with and emphasize that there are a lot more ideas which would take longer to implement but will yield better ROI.<\/p>\n<p style=\"text-align: justify;\">The aim is to show the\u00a0interviewer that you have both short-term and long-term plans in mind.<\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"q-2-lets-say-i-represent-the-competitor-who-is-buying-the-same-trademarked-keyword-owned-by-your-department-despite-a-polite-email-i-have-refused-to-stop-bidding-on-your-trademark-term-what-possible-ways-will-you-adopt\"><\/span>Q 2: Let\u2019s say I represent the competitor who is buying the same trademarked keyword owned by your department. Despite a polite email, I have refused to stop bidding on your trademark term. What possible ways will you adopt?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\"><strong>Ans:\u00a0<\/strong>Trademark infringement is an issue in PPC industry and leads to inevitable consequences. This question tests the candidate\u2019s knowledge on Google trademark infringement policy as well as the best practices for bidding on a competitor\u2019s keywords. You have to reflect your conflict resolution skills.<\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"q-3-differentiate-google-attribution-and-google-attribution-360\"><\/span><strong>Q 3:<\/strong>\u00a0<b>Differentiate Google Attribution and Google Attribution 360?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\"><strong>Ans:\u00a0<\/strong>To fulfill advertisers\u2019 need to analyze their campaigns, Google introduced Google Attribution. It incorporates most advanced machine learning that lets marketers measure the impact of their marketing campaigns across different devices and marketing channels.<\/p>\n<p style=\"text-align: justify;\">Google Attribution 360 is updated version of Google Attribution. It integrates Google Analytics, DoubleClick Bid Manager, DoubleClick Campaign Manager, and DoubleClick Search\u00a0to let you receive all your marketing event data within 48 hours.<\/p>\n<p style=\"text-align: justify;\">Key Differences between Google Attribution &amp; Google Attribution 360 are-<\/p>\n<ol style=\"text-align: justify;\">\n<li><b> <\/b><b>Google Attribution<\/b> is Free and it offers Data Collection, Expanded Data Collection, 1P Bidding Integration, and Standard Reports.<\/li>\n<li><b> <\/b><b>Google Attribution 360<\/b> is paid and it offers Data Collection, Expanded Data Collection, 1P bidding integration, and standard reports along with Digital Optimizer, 3P Cost Data &amp; Custom Data Upload, Custom Configuration &amp; Custom Dimensions, Advanced Reports, 3P bidding integration, Data Export, and Reprocessing.<\/li>\n<\/ol>\n<div id=\"attachment_73151\" class=\"wp-caption alignnone\" style=\"text-align: justify;\">\n<figure id=\"attachment_73151\" aria-describedby=\"caption-attachment-73151\" style=\"width: 300px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-73151 size-medium\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2016\/11\/ppc-job-interview-questions-answers-300x300.jpg\" alt=\"PPC Interview questions\" width=\"300\" height=\"300\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2016\/11\/ppc-job-interview-questions-answers-300x300.jpg 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2016\/11\/ppc-job-interview-questions-answers-150x150.jpg 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2016\/11\/ppc-job-interview-questions-answers-220x220.jpg 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2016\/11\/ppc-job-interview-questions-answers.jpg 400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-73151\" class=\"wp-caption-text\">Sem interview questions and answers<\/figcaption><\/figure>\n<\/div>\n<p style=\"text-align: justify;\">By preparing for these PPC interview questions and showing a confident personality, you will\u00a0be ready for the interview process. You are ahead of the game!<\/p>\n<p style=\"text-align: justify;\"><strong><a href=\"https:\/\/www.digitalvidya.com\/blog\/top-seo-interview-questions-answers-must-read-before-interview\/\" target=\"_blank\" rel=\"noopener noreferrer\">Also Read: Top SEO Interview Questions &amp; Answers\u00a0<\/a><\/strong><\/p>\n<p style=\"text-align: justify;\">We wish luck to you!\u00a0?<\/p>\n<p>We&#8217;ve updated our <a href=\"https:\/\/www.digitalvidya.com\/blog\/marketing-interview-questions\/\" target=\"_blank\" rel=\"noopener\">PPC and Google Ads interview questions<\/a> section with 2026-ready questions covering Performance Max, Smart Bidding, and AI-powered campaign optimization.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After weeks (or maybe months) of efforts in updating your CV, submitting your application, and finally, getting a call from THE company. You have been asked to come in for an interview.\u00a0Now is the time to show what you have got and grab this job! But how are you going to get a job if [&hellip;]<\/p>\n","protected":false},"author":4643,"featured_media":161749,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[377],"tags":[6588,6589,6590,6591,7922],"class_list":["post-73142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-marketing","tag-google-adwords-interview-questions","tag-sem-interview-question","tag-google-adwords-question-and-answers","tag-ppc-interview-questions","tag-google-adwords-interview-questions-and-answers-2017"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/posts\/73142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/users\/4643"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/comments?post=73142"}],"version-history":[{"count":0,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/posts\/73142\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/media\/161749"}],"wp:attachment":[{"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/media?parent=73142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/categories?post=73142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/tags?post=73142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}