{"id":85248,"date":"2017-04-20T11:00:09","date_gmt":"2017-04-20T05:30:09","guid":{"rendered":"https:\/\/www.digitalvidya.com\/blog\/?p=85248"},"modified":"2017-04-18T15:00:04","modified_gmt":"2017-04-18T09:30:04","slug":"digital-marketing-strategies-adopted-by-healthifyme-case-study","status":"publish","type":"post","link":"https:\/\/www.digitalvidya.com\/blog\/digital-marketing-strategies-adopted-by-healthifyme-case-study\/","title":{"rendered":"‘Digital Marketing Strategies adopted by Healthifyme: Case Study’"},"content":{"rendered":"

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<\/span><\/span>About<\/strong> Healthifyme<\/strong>:<\/span><\/h2>\n

We have heard about many fitness apps where they want you to lose weight and lead a healthy life but how about a company who not only has same goal but will let you look at calorie content of a particular food item before even having it? Yes,there is a company which is day by day increasing food items as per your suggestion to show the nutrient value with useful\u00a0insights designed considering food items consumed by Indians.A company founded in 2012 with 3 people(<\/span>Tushar Vashisht, Mathew Cherian &\u00a0<\/em><\/span>Sachin Shenoy<\/em><\/span>)based out of Bangalore\u00a0claims\u00a0to have the first to introduce calorie tracking for Indian customers. Since then they have helped over 1 lakh users in meeting their fitness goals. The company has bagged many prestigious awards like in 2015 they were in Googles’ top 50\u00a0best apps in play store under health & fitness space, top developer badge\u00a0which means Googles’ editorial staff reflected their confidence on this app. It is developed for both Android and iOS platforms. This app also provides water tracking and on-the-cloud fitness solutions.<\/p>\n

<\/span>Business Objectives:<\/span><\/h2>\n
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Their aim is to\u00a0grow its base of users to five million by 2018 providing health and fitness services through app downloads and wearable technology as the app syncs with activity tracker like Fitbit,etc.<\/span><\/span><\/p>\n

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  1. In 2015 they launched <\/span>HealthifyIndia\u00a0<\/em><\/span>campaign propagated by\u00a0Health Minister JP Nadda\u00a0where the\u00a0first million people to take the \u2018Healthify India\u2019 pledge(to lead a healthier life) will be able to use Rs. 300 worth of premium calorie tracking software for free, discounted vouchers for free medical check up, numerous articles on living a healthier,better life and much more.<\/li>\n
  2. \n
    <\/span>Survey on eating pattern in chennai where they\u00a0made people aware about\u00a0their unhealthy eating habits,low consumption on fruits and vegetables along with no to less exercise pattern. The relation of eating habits,sedentary lifestyle and health disorders.<\/div>\n<\/li>\n
  3. <\/span>C0-relation\u00a0between dietary and fitness habits of Kolkata residents where they made people aware that eating healthy will not suffice unless being followed with fitness.<\/li>\n
  4. Breakfast regime for Metros and how it is good\/bad for their health. A comparison chart of various top notch cities.<\/li>\n
  5. Breakfast is the unhealthiest meal in India: new study where they revealed how breakfast and dinner food intake contributes maximum towards broad waistline,health disorders like hypertension,diabetes. Also,how untimely snacking in between further increase the damage.<\/li>\n
  6. On International Women day they released a report highlighting disparity in\u00a0protein\u00a0consumption\u00a0among men & women with latter consuming less leading to further health issues.<\/li>\n
  7. Campaigns to\u00a0include corrective measures for chronic addiction of smoking, alcohol consumption along with stress related diseases.<\/li>\n
  8. They have recently launched a campaign in partnership\u00a0with Reebok at a prominent location to create awareness of how their app would benefit people\u00a0of using their services towards healthier life along with making them aware about calorie meter.<\/li>\n<\/ol>\n\n\t\t\t
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    Accelerate Your Career or Business Growth!<\/strong> <\/div>\n\t\t\t\t
    Learn & Leverage Digital Marketing <\/div>\n\t\t\t\t
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