{"id":85708,"date":"2017-05-03T09:00:19","date_gmt":"2017-05-03T03:30:19","guid":{"rendered":"https:\/\/www.digitalvidya.com\/blog\/?p=85708"},"modified":"2017-05-05T16:42:07","modified_gmt":"2017-05-05T11:12:07","slug":"case-study-cool-winks-using-facebook-for-retargeting","status":"publish","type":"post","link":"https:\/\/www.digitalvidya.com\/blog\/case-study-cool-winks-using-facebook-for-retargeting\/","title":{"rendered":"Success Story Of Cool Winks Using Facebook For Retargeting"},"content":{"rendered":"<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"about-cool-winks\"><\/span><img decoding=\"async\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/04\/xth_10212016_091003_coolwinks.png.pagespeed.ic_.o9op9YBI09-150x75.png\" alt=\"\" class=\"alignleft wp-image-85711 size-thumbnail\" width=\"150\" height=\"75\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/04\/xth_10212016_091003_coolwinks.png.pagespeed.ic_.o9op9YBI09-150x75.png 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/04\/xth_10212016_091003_coolwinks.png.pagespeed.ic_.o9op9YBI09-300x150.png 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/04\/xth_10212016_091003_coolwinks.png.pagespeed.ic_.o9op9YBI09-220x110.png 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/04\/xth_10212016_091003_coolwinks.png.pagespeed.ic_.o9op9YBI09.png 350w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>About Cool Winks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><strong>Cool Winks\u00a0<\/strong>used \u00a0Facebook for remarketing, so as to survive in this fast changing world. \u00a0 \u00a0 \u00a0If \u00a0a business wants to survive than it \u00a0has to change according to the changing world. It has to keep on innovating various \u00a0ways to survive in the long run.This same \u00a0technique was used by Cool Winks, they used Facebook to increase their sales and to \u00a0create a brand awareness about the business.<\/p>\n<p style=\"text-align: justify;\">While Facebook has also evolved and changed a lot to fit in this fast changing environment. So Facebook no longer is just a platform where people connect with their friends, families and loved ones. Its is one of the fast growing platform.Business companies are using \u00a0it to advertise their company, build their brand awareness. In addition, the world is becoming digital and digital marketing techniques are proving productive to improve business in this scenario.<\/p>\n<blockquote>\n<div class=\"mbl _66i _52im _3m9\" style=\"text-align: justify;\">&#8220;As a marketing tool, Facebook is simply incredible. It helped us reach a wider audience, build a new customer database and re-engage our existing customers to achieve big sales numbers. One solution that yielded strong results for us is dynamic ads, which helped us boost sales by retargeting our website audience using dynamic content.&#8221; &#8211; Manish Kumar, Associate Director, Marketing,Coolwinks.com<\/div>\n<\/blockquote>\n<div class=\"mbl _66i _52im _3m9\" style=\"text-align: justify;\"><span>\n\t\t\t<div class=\"course-cta\">\n\t\t\t\t<div class=\"title\"> Want to Build Career in <strong>Social Media Marketing?<\/strong> <\/div>\n\t\t\t\t<div class=\"sub-title\"> Know How to Accelerate Career &amp; Business Growth <\/div>\n\t\t\t\t<div class=\"btn\">\n\t\t\t\t\t<button class=\"enrollBtn\"> Attend Live Orientation Session <\/button>\n\t\t\t\t\t<a class=\"amp-btn\" href=\"#gform_wrapper_286\"> Attend Live Orientation Session <\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/span><\/div>\n<div class=\"mbl _66i _52im _3m9\">\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"strategy-adopted-cool-winks\"><\/span>Strategy Adopted Cool Winks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<p style=\"text-align: justify;\"><span>Founded in May 2016, <\/span>Coolwinks.com<span> is an online eyewear store based in India. It sells prescription glasses and sunglasses from various brands at affordable prices. The clear goal of Cool winks is to provide better vision to millions of people \u00a0with a better quality eyewear. Cool winks are aiming to be a leading online retailer of vision care products. For highest standard and widest range of Eyeglasses, Prescription Sunglasses, Sunglasses of various special brands and lenses of different brands. <\/span><\/p>\n<p style=\"text-align: justify;\">While there aim is also \u00a0to provide vision aids\u00a0to people who have eye sight problem.To improve our \u00a0vision and help take care of our eyes better.When they say their aim is to improve vision they are serious in this mission.They donate a small percentage from the sales to various vision foundations. Finally, they even have blogs in which they provide tips and advice to improve our vision. They are a wholly owned subsidiary of the Essilor International.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"business-objectives-of-cool-winks\"><\/span>Business Objectives of Cool Winks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 class=\"mbl _5je5 _52in _52id _3m9\"><span class=\"ez-toc-section\" id=\"long-term-vision\"><\/span><strong><span style=\"color: #000000;\">Long-term vision<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4 class=\"mbl _5je5 _52in _52id _3m9\"><span class=\"ez-toc-section\" id=\"first-goal\"><\/span><strong>First Goal:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<div class=\"mbm _5je5 _52ii _52if _3m9\" style=\"text-align: justify;\">Coolwinks.com wanted to increase its revenue by reducing the amount of time website visitors take to make a purchase. Their main aim was to increase the sales by using digital marketing techniques to \u00a0promote their brand by one of them is Facebook.They create good post to keep the user engage by doing various activities.<\/div>\n<h4 class=\"mbm _5je5 _52ii _52if _3m9\" style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"second-goal\"><\/span>Second Goal:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p class=\"mbm _5je5 _52ii _52if _3m9\" style=\"text-align: justify;\">Another goal of \u00a0Cool Winks is to improve the life by improving \u00a0sight but it does not stop here. They have become a part of a global drive to create access to vision care for people everywhere. Their \u00a0parent entity, Essilor International has grassroots initiatives across 4 continents that have helped more than 2 million people have first-time access to vision care in the past 2 years.<\/p>\n<div class=\"mbm _5je5 _52ii _52if _3m9\">\n<div class=\"mbl _66i _52im _3m9\">\n<figure id=\"attachment_86307\" aria-describedby=\"caption-attachment-86307\" style=\"width: 345px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/04\/mission-300x188.jpg\" alt=\"\" class=\"wp-image-86307\" width=\"345\" height=\"216\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/04\/mission-300x188.jpg 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/04\/mission-150x94.jpg 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/04\/mission-600x375.jpg 600w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/04\/mission-220x138.jpg 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/04\/mission-595x372.jpg 595w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/04\/mission-400x250.jpg 400w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/04\/mission-480x300.jpg 480w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/04\/mission.jpg 755w\" sizes=\"(max-width: 345px) 100vw, 345px\" \/><figcaption id=\"caption-attachment-86307\" class=\"wp-caption-text\">Www. Coolwinks. Com<\/figcaption><\/figure>\n<h4><span class=\"ez-toc-section\" id=\"third-goal\"><\/span><strong>Third Goal:\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">As in India where there are 550 million people who suffer from uncorrected vision, there is only 1 qualified optometrist for every 25,000 people. Refraction units and spectacle distribution channels are scarce in rural areas. Hence majority of rural populations have never had their eyes tested. \u00a0As a result they \u00a0developed \u00a0The Eye Mitra Optician programme which aims to bring vision care where it&#8217;s needed in remote locations. They even \u00a0contribute in \u00a0social and economic development of villages.<\/p>\n<p style=\"text-align: justify;\">The programme helps to \u00a0create a respected profession and livelihood for local unemployed youth. And as a result is \u00a0 improving life opportunities because of \u00a0corrected vision for the local community.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"benefits-of-shopping-with-coolwinkscom\"><\/span>Benefits of Shopping with Coolwinks.com<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<\/div>\n<figure id=\"attachment_87458\" aria-describedby=\"caption-attachment-87458\" style=\"width: 255px\" class=\"wp-caption alignright\"><img decoding=\"async\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/05\/about2-285x300.jpg\" alt=\"\" class=\"wp-image-87458 \" width=\"255\" height=\"268\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/05\/about2-285x300.jpg 285w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/05\/about2-143x150.jpg 143w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/05\/about2-220x231.jpg 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/05\/about2.jpg 402w\" sizes=\"(max-width: 255px) 100vw, 255px\" \/><figcaption id=\"caption-attachment-87458\" class=\"wp-caption-text\">Www. Coolwinks. Com<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><em><strong>\u00a0They provide\u00a0widest range of optical brands:\u00a0<\/strong><\/em><\/p>\n<ul>\n<li style=\"text-align: justify;\">100% Original Product<\/li>\n<li style=\"text-align: justify;\">Customer Support \/ 24&#215;7<\/li>\n<li style=\"text-align: justify;\">Free Shipping<\/li>\n<li style=\"text-align: justify;\">Your Payment Are Secure<\/li>\n<li style=\"text-align: justify;\">Multiple Payment Options Or Wallets<\/li>\n<li style=\"text-align: justify;\">Easy Returns<\/li>\n<li style=\"text-align: justify;\">Affordable Price<\/li>\n<li style=\"text-align: justify;\">Donate A Percentage Of Sales To Foundations<\/li>\n<li style=\"text-align: justify;\">Blogs To Provide Information<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-cool-winks-achieved-results\"><\/span>How Cool Winks Achieved Results<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"step-1-use-of-dynamic-ads\"><\/span>Step 1: Use of Dynamic Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"mbm _5je5 _52ii _52if _3m9\">\n<p style=\"text-align: justify;\"><span>Facebook dynamic adverts automatically promote products to people who have expressed interest on the website, in \u00a0app or elsewhere on the Internet. So we simply have to upload <\/span>product catalogue and\u00a0<span>set up the campaign once consequently it will continue working for us \u2013 finding the right people for each product \u2013 for as long as we want, and always using up-to-date pricing and availability.<\/span><\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"how-cool-winks-applied-it\"><\/span>How Cool Winks Applied it?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">First of all cool winks used dynamic ads to encourage people who had visited its website to quickly make a purchase, Cool Winks used <strong>dynamic ads<\/strong> to retarget these potential customers. The company customised its dynamic ads by showing people the same or \u00a0specific products they had seen on its website, and introduced them to other products of a similar price or design, depending on their website behaviour.<\/p>\n<p style=\"text-align: justify;\"><span>\n\t\t\t<div class=\"course-cta\">\n\t\t\t\t<div class=\"title\"> Want to Build Career in <strong>Social Media Marketing?<\/strong> <\/div>\n\t\t\t\t<div class=\"sub-title\"> Know How to Accelerate Career &amp; Business Growth <\/div>\n\t\t\t\t<div class=\"btn\">\n\t\t\t\t\t<button class=\"enrollBtn\"> Attend Live Orientation Session <\/button>\n\t\t\t\t\t<a class=\"amp-btn\" href=\"#gform_wrapper_286\"> Attend Live Orientation Session <\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"step-2-use-of-facebook-pixel\"><\/span>Step 2: Use of Facebook Pixel<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<div class=\"mbm _5je5 _52ii _52if _3m9\">\n<div class=\"mbl _66i _52im _3m9\">\n<div class=\"_5je5 _5bgk\">\n<div class=\" _5m81 _5m8g\">\n<div class=\"_6a _6e _5je5\">\n<div class=\"mbm _5je5 _52ii _52if _3m9\">\n<p class=\"_3p8\" style=\"text-align: justify;\">Facebook pixel is a piece of code for website that enables us to measure, optimize and\u00a0in addition build audiences for our ad campaigns.By using the Facebook pixel, we can leverage the actions people take on our website and make \u00a0more effective Facebook advertising campaigns. With the Facebook pixel, we can:<\/p>\n<ul class=\"uiList _341 _3p7 _4of _4kg\">\n<li style=\"text-align: justify;\">\n<div class=\"fcb\"><b>Measure cross-device conversions: <\/b>See how \u00a0customers are moving between devices before they convert.<\/div>\n<\/li>\n<li style=\"text-align: justify;\">\n<div class=\"fcb\"><b>Optimize delivery to people likely to take action: <\/b>Ensures ads are being shown \u00a0to \u00a0people who will most likely take the action which we want them to take, like purchase or fill out a form.<\/div>\n<\/li>\n<li>\n<div class=\"fcb\" style=\"text-align: justify;\"><b>Automatically build audiences for website visitors to retarget:<\/b> Creates \u00a0 custom Audiences for people who take specific actions on website, like visited a product page, added to cart or purchased a product.<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mbm _5je5 _52ii _52if _3m9\">\n<div class=\"mbl _66i _52im _3m9\">\n<div class=\"_5je5 _5bgk\">\n<div class=\" _5m81 _5m8g\">\n<div class=\"_6a _6e _5je5\">\n<div class=\"mtl _5jy3\" id=\"u_0_h\">\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"how-cool-winks-applied-it-2\"><\/span>How Cool Winks Applied it?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<div class=\"mbm _5je5 _52ii _52if _3m9\" style=\"text-align: justify;\"><span style=\"color: #000000;\">Cool Winks also used <strong>Facebook pixel<\/strong>, the company tracked people\u2019s behaviour on its website, such as the products they viewed and items added to cart.Hence the data allowed Cool Winks \u00a0to target its audience more effectively. Based on that, it targeted people aged 18-35, as the company learned they are most likely to make an eyewear purchase online.So they target audience was the youth and they focused to show them only the ads.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mbm _5je5 _52ii _52if _3m9\">\n<figure id=\"attachment_85713\" aria-describedby=\"caption-attachment-85713\" style=\"width: 331px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/04\/17634724_412716352444716_7684513905421925583_n-300x300.jpg\" alt=\"Cool Winks\" class=\"wp-image-85713\" width=\"331\" height=\"331\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/04\/17634724_412716352444716_7684513905421925583_n-300x300.jpg 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/04\/17634724_412716352444716_7684513905421925583_n-150x150.jpg 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/04\/17634724_412716352444716_7684513905421925583_n-600x600.jpg 600w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/04\/17634724_412716352444716_7684513905421925583_n-220x220.jpg 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/04\/17634724_412716352444716_7684513905421925583_n-500x500.jpg 500w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/04\/17634724_412716352444716_7684513905421925583_n-595x595.jpg 595w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/04\/17634724_412716352444716_7684513905421925583_n-480x480.jpg 480w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/04\/17634724_412716352444716_7684513905421925583_n.jpg 960w\" sizes=\"(max-width: 331px) 100vw, 331px\" \/><figcaption id=\"caption-attachment-85713\" class=\"wp-caption-text\">Www. Coolwinks. Com<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mbm _5je5 _52ii _52if _3m9\">\n<div class=\"mbl _66i _52im _3m9\">\n<div class=\"_5je5 _5bgk\">\n<div class=\" _5m81 _5m8g\">\n<div class=\"_6a _6e _5je5\">\n<div class=\"mtl _5jy3\" id=\"u_0_h\">\n<div class=\"mbm _5je5 _52ii _52if _3m9\"><\/div>\n<h3 class=\"mbm _5je5 _52ii _52if _3m9\"><span class=\"ez-toc-section\" id=\"step-3-use-of-carousel-ads\"><\/span>Step 3: Use of Carousel Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"mbm _5je5 _52ii _52if _3m9\" style=\"text-align: justify;\"><span>The carousel format lets us \u00a0show <\/span>up to 10 images and\/or videos<span>, headlines and links, or calls to action in a single ad unit. Anyone who sees \u00a0ad can then scroll through the carousel cards by swiping on mobile phones or tablets or clicking the arrows on computers.<\/span><\/div>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"how-cool-winks-applied-it-3\"><\/span>How Cool Winks Applied it?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mbm _5je5 _52ii _52if _3m9\">\n<div class=\"mbl _66i _52im _3m9\">\n<div class=\"_5je5 _5bgk\">\n<div class=\" _5m81 _5m8g\">\n<div class=\"_6a _6e _5je5\">\n<div class=\"mtl _5jy3\" id=\"u_0_h\">\n<div class=\"mbm _5je5 _52ii _52if _3m9\" style=\"text-align: justify;\"><span style=\"color: #000000;\">Cool Winks \u00a0as result then used the dynamic <strong>carousel ads<\/strong> to introduce the variety of products available on its website. Each image on the carousel featured a piece of eyewear with a plain background. They also used link ads \u00a0so as to further encourage \u00a0people to visit their \u00a0website through a clear call-to-action.<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"mbm _5je5 _52ii _52if _3m9\" style=\"text-align: justify;\"><\/div>\n<div class=\"_6a _6e _5je5\">\n<div class=\"mtl _5jy3\" id=\"u_0_h\">\n<h3 class=\"mbm _5je5 _52ii _52if _3m9\"><span class=\"ez-toc-section\" id=\"step-4-use-custom-audience-and-lookalike-audience\"><\/span>Step 4: Use Custom Audience and Lookalike Audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mbm _5je5 _52ii _52if _3m9\">\n<div class=\"mbl _66i _52im _3m9\">\n<div class=\"_5je5 _5bgk\">\n<div class=\" _5m81 _5m8g\">\n<div class=\"_6a _6e _5je5\">\n<div class=\"mtl _5jy3\" id=\"u_0_h\">\n<div class=\"mbm _5je5 _52ii _52if _3m9\">\n<p class=\"_3p8\" style=\"text-align: justify;\">A Lookalike Audience is a way to reach new people who are likely to be interested in our business because they&#8217;re similar to people who already are.In \u00a0Lookalike Audience, we choose a source audience \u00a0and \u00a0identify the common qualities of the people in it . Then \u00a0find people who are similar to or look like them in the country or countries.<\/p>\n<p class=\"_3p8\" style=\"text-align: justify;\">\u00a0Smaller audiences more closely matches \u00a0the \u00a0source audience.While creating a larger audience increases \u00a0potential reach, but it reduces the level of similarity between the Lookalike Audience and source audience.Therefore in general recommend source audience is between 1,000 to 50,000 people. Source quality matters too.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mbm _5je5 _52ii _52if _3m9\">\n<div class=\"mbl _66i _52im _3m9\">\n<div class=\"_5je5 _5bgk\">\n<div class=\" _5m81 _5m8g\">\n<div class=\"_6a _6e _5je5\">\n<div class=\"mtl _5jy3\" id=\"u_0_h\">\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"how-cool-winks-applied-it-4\"><\/span>How Cool Winks Applied it?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<div class=\"mbm _5je5 _52ii _52if _3m9\" style=\"text-align: justify;\"><span style=\"color: #000000;\">Cool Winks \u00a0used<strong> Custom Audiences<\/strong> to reach people who had previously made a purchase, and \u00a0in addition used <strong>Lookalike Audiences <\/strong><\/span>to reach people with a profile similar to its existing customers. By showing it as the page liked by mutual friend.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mbm _5je5 _52ii _52if _3m9\">\n<div class=\"mbl _66i _52im _3m9\">\n<div class=\"_5je5 _5bgk\">\n<div class=\" _5m81 _5m8g\">\n<div class=\"_6a _6e _5je5\">\n<div class=\"mtl _5jy3\" id=\"u_0_h\">\n<div class=\"mbm _5je5 _52ii _52if _3m9\">\n<div class=\"_5je5 _5bgk\">\n<div class=\" _5m81 _5m8g\">\n<div class=\"_6a _6e _5je5\">\n<h2 class=\"mbl _5je5 _52in _52id _3m9\" style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"cool-winks-success\"><\/span>Cool Winks&#8217; Success<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 class=\"mbl _5je5 _52in _52id _3m9\" style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"a-clear-direction\"><\/span><span style=\"color: #000000;\">A clear direction<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_85714\" aria-describedby=\"caption-attachment-85714\" style=\"width: 350px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/04\/safe_image.jpeg\" alt=\"Cool Winks\" class=\"wp-image-85714\" width=\"350\" height=\"350\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/04\/safe_image.jpeg 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/04\/safe_image-150x150.jpeg 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/04\/safe_image-220x220.jpeg 220w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/><figcaption id=\"caption-attachment-85714\" class=\"wp-caption-text\">Www. Coolwinks. Com<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mbl _66i _52im _3m9\" style=\"text-align: justify;\">\n<div class=\"_5je5 _5bgk\">\n<div class=\" _5m81 _5m8g\">\n<div class=\"_6a _6e _5je5\">\n<div class=\"mtl _5jy3\" id=\"u_0_h\">\n<div class=\"mbm _5je5 _52ii _52if _3m9\">\n<div class=\"_5je5 _5bgk\">\n<div class=\" _5m81 _5m8g\">\n<div class=\"_6a _6e _5je5\">\n<div class=\"mbm _5je5 _52ii _52if _3m9\">By keeping a close eye on its potential customers, Cool Winks saw a huge leap in sales and their profit almost doubled . Through its campaign started on Facebook Cool winks \u00a0has achieved the following:<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mbl _66i _52im _3m9\">\n<div class=\"_5je5 _5bgk\">\n<div class=\" _5m81 _5m8g\">\n<div class=\"_6a _6e _5je5\">\n<div class=\"mtl _5jy3\" id=\"u_0_h\">\n<div class=\"mbm _5je5 _52ii _52if _3m9\">\n<div class=\"_5je5 _5bgk\">\n<div class=\" _5m81 _5m8g\">\n<div class=\"_6a _6e _5je5\">\n<ul class=\"mbm _5je5 _52ii _3m9 _5bf7\">\n<li class=\"_5je5\" style=\"text-align: justify;\">\n<div class=\"mbm _52if _3m9\">\u00a0There was 40% increase \u00a0in monthly sales<\/div>\n<\/li>\n<li class=\"_5je5\" style=\"text-align: justify;\">\n<div class=\"mbm _52if _3m9\">98% improvement in return on ad spend<\/div>\n<\/li>\n<li class=\"_5je5\" style=\"text-align: justify;\">\n<div class=\"mbm _52if _3m9\">Almost 64% lower cost per acquisition<\/div>\n<\/li>\n<li class=\"_5je5\" style=\"text-align: justify;\">Most of all they were able to create brand awareness about there product.<\/li>\n<li class=\"_5je5\" style=\"text-align: justify;\">Successfully created a LookAlike audience.<\/li>\n<li class=\"_5je5\" style=\"text-align: justify;\">\u00a0Also showed ads only to the selected audience as result conversion improved.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mbl _66i _52im _3m9\">\n<div class=\"_5je5 _5bgk\">\n<div class=\" _5m81 _5m8g\">\n<div class=\"_6a _6e _5je5\">\n<div class=\"mtl _5jy3\" id=\"u_0_h\">\n<div class=\"mbm _5je5 _52ii _52if _3m9\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mbl _66i _52im _3m9\">\n<div class=\"_5je5 _5bgk\">\n<div class=\" _5m81 _5m8g\">\n<div class=\"_6a _6e _5je5\">\n<div class=\"mtl _5jy3\" id=\"u_0_h\">\n<div class=\"mbm _5je5 _52ii _52if _3m9\">\n<div class=\"_5je5 _5bgk\">\n<div class=\" _5m81 _5m8g\">\n<div class=\"_6a _6e _5je5\">\n<div class=\"_4-u3 _5bd4 _5bd5 _5je5\">\n<div class=\"_6a _6e\">\n<p class=\"mbs ptm _52il _52id _3m9\" style=\"text-align: justify;\">Some of the latest Ads do <strong>Check it out<\/strong> they are interesting<\/p>\n<p class=\"mbs ptm _52il _52id _3m9\" style=\"text-align: justify;\"><strong>LATEST ADS<\/strong>: \u00a0They are using various magnets so as to attract audience like this where they are giving discount of 99% but with a condition that it is valid only today and there is a call to action also inserted.<\/p>\n<figure id=\"attachment_86306\" aria-describedby=\"caption-attachment-86306\" style=\"width: 300px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/04\/Screenshot-66-1-300x210.png\" alt=\"\" class=\"wp-image-86306 size-medium\" width=\"300\" height=\"210\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/04\/Screenshot-66-1-300x210.png 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/04\/Screenshot-66-1-150x105.png 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/04\/Screenshot-66-1-600x420.png 600w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/04\/Screenshot-66-1-220x154.png 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/04\/Screenshot-66-1-595x416.png 595w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/04\/Screenshot-66-1-480x336.png 480w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/04\/Screenshot-66-1.png 633w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-86306\" class=\"wp-caption-text\">Www. Coolwinks. Com<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">Another ad in which they are giving the call to action which is to buy eyewear and stand a chance \u00a0to meet the caste \u00a0of half girlfriend these type of unique ideas help to develop interest in users and keep them engage by providing interesting \u00a0contents in form of activities like in this customer have to purchase and click a selfie and upload it using tags.<\/p>\n<figure id=\"attachment_87456\" aria-describedby=\"caption-attachment-87456\" style=\"width: 367px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.coolwinks.com\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/05\/Screenshot-74-300x286.png\" alt=\"\" class=\"wp-image-87456 \" width=\"367\" height=\"350\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/05\/Screenshot-74-300x286.png 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/05\/Screenshot-74-150x143.png 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/05\/Screenshot-74-220x210.png 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/05\/Screenshot-74.png 461w\" sizes=\"(max-width: 367px) 100vw, 367px\" \/><\/a><figcaption id=\"caption-attachment-87456\" class=\"wp-caption-text\">Www. Coolwinks. Com<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"-their-latest-ad-openyoureye\"><\/span><span style=\"color: #000000;\"><strong>\u00a0Their latest ad\u00a0#OpenYourEye :\u00a0<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: justify;\">While in this ad they are giving a unique message that women can also drive and\u00a0rather park very well which is very unique and clever way of making ads and they also show the eyewear she is wearing because of which she parks the car superbly. As well as it very\u00a0modestly ask men to change their views about women driving by asking them to open your eyes .<\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Coolwinks -  #OpenYourEyes\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/bf5AY89jkFw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mbm _5je5 _52ii _52if _3m9\">\n<div class=\"mbl _66i _52im _3m9\">\n<div class=\"_5je5 _5bgk\">\n<div class=\" _5m81 _5m8g\">\n<div class=\"_6a _6e _5je5\">\n<div class=\"mtl _5jy3\" id=\"u_0_h\">\n<div class=\"mbm _5je5 _52ii _52if _3m9\">\n<div class=\"_5je5 _5bgk\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mbl _66i _52im _3m9\">\n<div class=\"_5je5 _5bgk\">\n<div class=\" _5m81 _5m8g\">\n<div class=\"_6a _6e _5je5\">\n<div class=\"mtl _5jy3\" id=\"u_0_h\">\n<div class=\"mbm _5je5 _52ii _52if _3m9\">\n<div class=\"_5je5 _5bgk\">\n<div class=\" _5m81 _5m8g\">\n<div class=\"_6a _6e _5je5\">\n<h2 class=\"mbs ptm _52il _52id _3m9\" style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"learnings\"><\/span><span>Learnings \u00a0 \u00a0 \u00a0\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">\u00a0So, finally in conclusion Cool winks used various things in Facebook which helped them in remarketing these are :<\/p>\n<ul class=\"uiList _5je2 _3m9 _4kg _6-h _6-j _6-i\">\n<li style=\"text-align: justify;\"><span class=\"_52ii _3m9\">Adverts \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/span><\/li>\n<li style=\"text-align: justify;\"><span class=\"_52ii _3m9\">Carousel<\/span><\/li>\n<li style=\"text-align: justify;\"><span class=\"_52ii _3m9\">Dynamic adverts<\/span><\/li>\n<li style=\"text-align: justify;\"><span class=\"_52ii _3m9\">Core Targeting<\/span><\/li>\n<li style=\"text-align: justify;\"><span class=\"_52ii _3m9\">Conversion Tracking<\/span><\/li>\n<li style=\"text-align: justify;\"><span class=\"_52ii _3m9\">Custom Audiences<\/span><\/li>\n<li style=\"text-align: justify;\"><span class=\"_52ii _3m9\">Lookalike Audiences\u00a0<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mbl _66i _52im _3m9\">\n<div class=\"_5je5 _5bgk\">\n<div class=\" _5m81 _5m8g\">\n<div class=\"_6a _6e _5je5\">\n<div class=\"mtl _5jy3\" id=\"u_0_h\">\n<div class=\"mbm _5je5 _52ii _52if _3m9\">\n<div class=\"_5je5 _5bgk\">\n<div class=\" _5m81 _5m8g\">\n<div class=\"_6a _6e _5je5\">\n<div class=\"_4-u3 _5bd4 _5bd5 _5je5\">\n<div class=\"_6a _6e\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mbl _66i _52im _3m9\">\n<div class=\"_5je5 _5bgk\">\n<div class=\" _5m81 _5m8g\">\n<div class=\"_6a _6e _5je5\">\n<div class=\"mtl _5jy3\" id=\"u_0_h\">\n<div class=\"mbm _5je5 _52ii _52if _3m9\">\n<div class=\"_5je5 _5bgk\">\n<div class=\" _5m81 _5m8g\">\n<div class=\"_6a _6e _5je5\">\n<div class=\"_4-u3 _5bd4 _5bd5 _5je5\">\n<div class=\"_6a _6e\">\n<p class=\"mbs ptm _52il _52id _3m9\"><strong><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>About Cool Winks Cool Winks\u00a0used \u00a0Facebook for remarketing, so as to survive in this fast changing world. \u00a0 \u00a0 \u00a0If \u00a0a business wants to survive than it \u00a0has to change according to the changing world. It has to keep on innovating various \u00a0ways to survive in the long run.This same \u00a0technique was used by Cool [&hellip;]<\/p>\n","protected":false},"author":9600,"featured_media":87476,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[37,54],"tags":[5486,6939,7565,7566,1044],"class_list":["post-85708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing","category-case-studies","tag-dynamic-ads","tag-facebook-pixel","tag-carousel-ads","tag-cool-winks-case-study","tag-retargeting"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/posts\/85708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/users\/9600"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/comments?post=85708"}],"version-history":[{"count":0,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/posts\/85708\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/media\/87476"}],"wp:attachment":[{"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/media?parent=85708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/categories?post=85708"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/tags?post=85708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}