<\/span><\/h3>\n![\"\"](\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/05\/AdWords-Demo-of-AMP-inclusion-source-Gooel-AdWords.jpg\" "\\"\\"")
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To improve advertising performance and fulfill its \u2018one step or one second\u2019 goals, Google introduces new ways to bring the speed of AMP to search and display Ads, about which Google announces- \u201c<\/b>Today we\u2019re introducing two new ways to harness the speed of AMP to improve advertising performance. First, we are launching a new AdWords beta that lets you use fast-loading AMP pages as the landing pages for your search ads. Second, we\u2019re speeding up ads served across the Google Display Network by using the same technology that makes AMP pages so fast.\u201d<\/p>\n<\/span>B. Analytics Updates<\/b><\/span><\/h3>\nAs discussed earlier, the theme of Google Marketing Next was greatly based upon machine learning. To help marketers analyze multiple signals in real time and reach their prospect with more useful ads at the right micro-moments, machine learning is one of the most critical factors. Machine learning is also understood as the key to gauge the consumer journeys that nowadays go round and round across multiple devices and channels of digital and physical worlds. To fulfill advertisers\u2019 need to analyze their campaigns, Google introduced Google Attribution, which is Google\u2019s one of the most robust Analytics tools that includes state-of-the-art machine learning-<\/p>\n
<\/span>1.) Google Attribution<\/span><\/h4>\nGoogle Attribution is a new Google Analytics product to answer the question that has puzzled marketers for years- \u201cIs my digital marketing campaign working?\u201d \u2013 With the help of Google Attribution, it has become possible for the first time. Now, every marketer can measure the impact of their marketing campaigns across different devices and marketing channels, without paying any additional cost.<\/p>\n
In today\u2019s time, businesses have a dozen interactions with a single person during a customer journey- across display, search, video, social, application and sites. In addition, all these interactions take place on variety of devices, because of which measuring effectiveness of a DM campaign turns harder. However, with Google Attribution, you can comprehend how your internet-marketing efforts work simultaneously. It provides insights so you can work more effectively. This is how Google Attribution works-<\/p>\n
![\"\"](\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/05\/Google-Attribution-source-Google.png\" "\\"\\"")
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\n- Google Attribution also helps marketers to switch to\u00a0data-driven attribution quite easily. About Data Driven Attribution, Google says-<\/li>\n<\/ul>\n
\n\u201cData-driven attribution uses machine learning to determine how much credit to assign to each step in the consumer journey — from the first time they engage with your brand for early research down to the final click before purchase. It analyzes your account’s unique conversion patterns, comparing the paths of customers who convert to those who don\u2019t, so you get results that accurately represent your business.\u201d<\/p>\n<\/blockquote>\n
\n- You can easily optimize your ads with Google Attribution as it integrates with Ads tools like DoubleClick Search and AdWords. Google Attribution results are immediately available for updating bids, reporting, or moving budget between different channels.<\/li>\n<\/ul>\n
<\/span>2.)\u00a0Google Attribution 360<\/b><\/span><\/h4>\nTo meet the needs of most engaged advertisers, Google is planning to launch an updated version of its enterprise offering: Google Attribution 360. It is highly customizable and helps you get a view of your marketing performance in the same manner you view your business.<\/p>\n
\n- Attribution 360 integrates Google Analytics, DoubleClick Bid Manager, DoubleClick Campaign Manager, and DoubleClick Search seamlessly.<\/li>\n
- Advertisers only need to link their accounts and they will start receiving all their marketing event data in Attribution 360 within 48 hours.<\/b><\/li>\n<\/ul>\n
\n- \n
<\/span> Location Extensions for YouTube Ads<\/b><\/span><\/h3>\n<\/li>\n<\/ol>\n\n- Google is planning to expand availability to Display campaign in AdWords.<\/li>\n
- With the help of this, a prospect may see your video and notice the new location extensions beneath your video, which will help him\/her head to your landing page to buy bespoke product or services.<\/li>\n
- With location extensions, marketers can also make it easier for consumers to find a store from your YouTube video ads.<\/li>\n<\/ul>\n
<\/span>C. Double Click Updates-<\/b><\/span><\/h2>\nTo make the most of your advertising campaigns, it is significant to have technique that can help you understand where your audiences spend their time. Nowadays, people can access Videos wherever and whenever they want on different devices, which makes tracking Ads performance more difficult. To alleviate this process, Google introduced new updates for DoubleClick Bid Manager by making it a more versatile tool for your planning and measurement needs to help you reach your audiences in the easiest possible manner.<\/p>\n
\n- \n
<\/span> Smarter planning in DoubleClick Bid Manager<\/b><\/span><\/h3>\n<\/li>\n<\/ol>\n![\"\"](\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/05\/DoubleClick-updates-source-Google.png\" "\\"\\"")
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\nAbout new DoubleClick Bid Manager, Google says-<\/b><\/p>\n
\u201c<\/b>The programmatic revolution has focused on combining data, machine learning and automation to drive better performance. However, few of these benefits have carried over to the world of media planning. To help save you time and improve performance, we\u2019re bringing the power of machine learning to campaign planning with a new workflow in DoubleClick Bid Manager.\u201d<\/p>\n<\/blockquote>\n\n- It uses machine learning to analyze advertisers\u2019 past campaigns and comprehend what has performed well for them earlier.<\/li>\n
- By doing this, it recommends the right inventory and targeting to reach target audiences according to your unique marketing goals.<\/b><\/li>\n<\/ul>\n
\n- \n
<\/span> Unique Reach arrives for DoubleClick campaigns<\/b><\/span><\/h3>\n<\/li>\n<\/ol>\nGoogle is bringing \u2018unique reach\u2019 metrics to DoubleClick for all your video and display ads. It helps advertisers measure the number of unique users and average impressions per user they get from video and display ads.<\/p>\n
<\/span>The Final Words<\/b><\/span><\/h2>\nFinally, I can say that Google Marketing Next was all about the integrations of AdWords, Analytics and DoubleClick Search to make it easier to bring together data from different marketing channels and have a complete view of your performance.<\/p>\n
Machine learning was another prime concern that by amalgamating with technology and data helped Google come out with some of the best and most coveted Google Updates this year.<\/p>\n
In case you have any confusions about AdWords, Analytics & Double Clicks updates introduced in Google Marketing Next 2017, share your doubts in comments below.<\/p>\n","protected":false},"excerpt":{"rendered":"
As live streaming of Google Marketing Next 2017 has concluded, it left us with some awareness into the eventual fate of Digital Marketing, Advertising and how Google can help marketers and advertisers accomplish the results they want. Google unleashed some of the biggest announcements regarding AdWords, Analytics and DoubleClick this year, which are must for […]<\/p>\n","protected":false},"author":4565,"featured_media":89876,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[10821],"tags":[7761,7762,7764,7765,7767],"class_list":["post-89744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-news","tag-latest-updates-in-adwords","tag-analytics-doubleclick","tag-google-marketing-next","tag-google-optimize","tag-google-attribution"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/posts\/89744","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/users\/4565"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/comments?post=89744"}],"version-history":[{"count":0,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/posts\/89744\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/media\/89876"}],"wp:attachment":[{"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/media?parent=89744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/categories?post=89744"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/tags?post=89744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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