{"id":90535,"date":"2017-06-19T10:00:42","date_gmt":"2017-06-19T04:30:42","guid":{"rendered":"https:\/\/www.digitalvidya.com\/blog\/?p=90535"},"modified":"2020-03-17T14:27:27","modified_gmt":"2020-03-17T08:57:27","slug":"johnson-johnson-best-for-baby-youtube-campaign","status":"publish","type":"post","link":"https:\/\/www.digitalvidya.com\/blog\/johnson-johnson-best-for-baby-youtube-campaign\/","title":{"rendered":"Johnson & Johnson Reached First Time Parents via “Best for Baby’ YouTube Campaign"},"content":{"rendered":"

<\/span>\"\"About Johnson & Johnson<\/span><\/h2>\n

Johnson & Johnson\u00a0<\/span>is an American\u00a0<\/span>multinational<\/a>\u00a0<\/span>medical device<\/a>, pharmaceutical and consumer packaged goods manufacturer founded in 1886.<\/p>\n

Johnson & Johnson spread its root into India 67 years ago. Since then, the Company has brought many innovative ideas, products, and services to improve the health and well-being of people in India. The Company today employs more than 3,000 people and is organized into three business segments: Consumer Healthcare, Medical Devices, and Pharmaceuticals.<\/p>\n

<\/span>About the Agency: Interactive Avenues<\/span><\/h3>\n

Interactive Avenues is a full-service digital marketing company with offices in Mumbai, Delhi, and Bangalore.<\/p>\n

Interactive Avenues are a part of the IPG Media Brands family, the global media holding company of Inter public Group and a full-service media network.IPG Media Brands manages and invests $36 billion in global media on the behalf of its clients, employs over 8,500 diverse marketing communication specialists worldwide and operates businesses in more than 127 countries.<\/p>\n

<\/span>Campaign: Best for baby<\/span><\/h2>\n

Interactive Avenues launched Johnson and Johnson’s YouTube channel \u201cBest for Baby\u201d to reach out to first-time parenting.<\/p>\n

\"Johnson
Johnson’s best for baby campaign<\/figcaption><\/figure>\n

When a baby is born in India usually elders of the family such as aunties, Dadi’s, grandparent and whole family come together to take care of a baby and come up with advice and tips for baby care.<\/span><\/p>\n

But now as urbanization developed somewhere our family circle is fragmented. Due to nuclear families, long distance family relations and demanding career we are not staying in the joint family where the whole family comes together to care for the baby, due to which couples with first time parenting face many issues related to parenting.<\/p>\n

To resolve their issues they go online. But due to the lack of content in the Indian context, they rely and depend on international context content.<\/p>\n

In the space of baby care, the internet is awash with searches (2 million+ every month). More than 20 million caregivers on YouTube look for videos on caring for babies but this content is the lack of\u00a0 Indian content and credibility, 41% of mothers are searching on youtube for queries related to baby care.<\/p>\n

To address this concern of first time parenting couples, Johnson & Johnson come up with Indian context content which reminded them of home and help them to take care of their newborn baby in the best way. They create a space which will help new parents to know and identify what is \u2018Best for (their) Baby\u2019.<\/p>\n

\n\t\t\t

\n\t\t\t\t
Want to Build Career in Social Media Marketing?<\/strong> <\/div>\n\t\t\t\t
Know How to Accelerate Career & Business Growth <\/div>\n\t\t\t\t
\n\t\t\t\t\t