{"id":91076,"date":"2017-06-16T11:00:58","date_gmt":"2017-06-16T05:30:58","guid":{"rendered":"https:\/\/www.digitalvidya.com\/blog\/?p=91076"},"modified":"2019-01-05T13:20:07","modified_gmt":"2019-01-05T07:50:07","slug":"cliches-about-email-marketing-to-avoid","status":"publish","type":"post","link":"https:\/\/www.digitalvidya.com\/blog\/cliches-about-email-marketing-to-avoid\/","title":{"rendered":"5 Clich\u00e9s About Email Marketing You Should Avoid"},"content":{"rendered":"<p dir=\"ltr\" style=\"text-align: justify\"><span style=\"font-weight: 400\">Email Marketing is a powerful tool to engage your prospects with your content and make them loyal customers. Nowadays, it has become very important to generate sales from Email Marketing Campaign. But what if you are facing bad <\/span><span style=\"font-weight: 400\">clich\u00e9s that could stop you from a successful Campaign. So, in order to do\u00a0that we must careful with the overused phrases in our mails.<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify\"><span style=\"font-weight: 400\">By using these overused phrases you may loose your valuable customers. So, in this article \u00a0I will be make you aware about 5 clich\u00e9s about Email Marketing you should avoid.<\/span><\/p>\n<h2 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"cliche-1-clickbait-headlines\"><\/span><strong>Clich\u00e9 1 : Clickbait Headlines<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p dir=\"ltr\" style=\"text-align: justify\"><span style=\"font-weight: 400\">Have you ever came across to an email that uses \u201cshock\u201d for gaining your attention?<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify\"><span style=\"font-weight: 400\">The main aim of Clickbait headlines is to generate the curiosity among the readers by using words like \u201cshock\u201d.<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify\"><span style=\"font-weight: 400\">Like this one:<\/span><\/p>\n<figure id=\"attachment_91078\" aria-describedby=\"caption-attachment-91078\" style=\"width: 601px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/06\/clcikbait-1.jpg\" alt=\"Clickbait debate\" class=\"wp-image-91078 size-full\" width=\"601\" height=\"396\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/06\/clcikbait-1.jpg 601w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/06\/clcikbait-1-300x198.jpg 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/06\/clcikbait-1-150x99.jpg 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/06\/clcikbait-1-220x145.jpg 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/06\/clcikbait-1-595x392.jpg 595w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/06\/clcikbait-1-480x316.jpg 480w\" sizes=\"(max-width: 601px) 100vw, 601px\" \/><figcaption id=\"caption-attachment-91078\" class=\"wp-caption-text\">Clickbait headlines<\/figcaption><\/figure>\n<p dir=\"ltr\" style=\"text-align: justify\"><span style=\"font-weight: 400\">Clickbait headlines do not work in the long run and also it reduces the chance of your mail getting read ever. While going through the mails many readers do not intend to open the mail which uses the words like \u201cshock\u201d. Instead of using the word \u201cshock\u201d, you can use other alternative words in your subject headline which should reflect the similar emotions you want to convey.<\/span><\/p>\n<h3 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"what-should-you-do\"><\/span><strong>What should you do?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p dir=\"ltr\" style=\"text-align: justify\"><span style=\"font-weight: 400\">We should focus on the difference between a good headline and a bad headline because headline is the very first thing readers will notice. The goal of your main headline is to grab the attention of your readers.<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify\">\n\t\t\t<div class=\"course-cta\">\n\t\t\t\t<div class=\"title\"> Accelerate Your <strong>Career or Business Growth!<\/strong> <\/div>\n\t\t\t\t<div class=\"sub-title\"> Learn & Leverage Digital Marketing <\/div>\n\t\t\t\t<div class=\"btn\">\n\t\t\t\t\t<button class=\"enrollBtn\"> Join Free Live Orientation Session <\/button>\n\t\t\t\t\t<a class=\"amp-btn\" href=\"#gform_wrapper_286\"> Join Free Live Orientation Session <\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/p>\n<p dir=\"ltr\" style=\"text-align: justify\"><span style=\"font-weight: 400\">If your primary motive is converting your prospect clients into buyer then you should not only have to focus on the number of open rates, but also focus on converting your leads into loyal customers.<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify\"><span style=\"font-weight: 400\">If you are sending a mail about generating leads, don\u2019t make your subject line \u201cknow how to generate leads\u201d. Instead you can try something like \u201c How I generated (give a number) leads using..\u201d<\/span><\/p>\n<h2 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"cliche-2-follow-us-on%e2%80%a6%e2%80%a6%e2%80%a6-everything\"><\/span><strong>Clich\u00e9 2 : Follow us on\u2026\u2026\u2026 Everything<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_91079\" aria-describedby=\"caption-attachment-91079\" style=\"width: 891px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/06\/follow-us-everywhere.png\" alt=\"Follow us email message\" class=\"wp-image-91079 size-full\" width=\"891\" height=\"663\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/06\/follow-us-everywhere.png 891w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/06\/follow-us-everywhere-300x223.png 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/06\/follow-us-everywhere-150x112.png 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/06\/follow-us-everywhere-600x446.png 600w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/06\/follow-us-everywhere-220x164.png 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/06\/follow-us-everywhere-672x500.png 672w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/06\/follow-us-everywhere-595x443.png 595w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/06\/follow-us-everywhere-480x357.png 480w\" sizes=\"(max-width: 891px) 100vw, 891px\" \/><figcaption id=\"caption-attachment-91079\" class=\"wp-caption-text\">Follow-us email message<\/figcaption><\/figure>\n<p dir=\"ltr\" style=\"text-align: justify\"><span style=\"font-weight: 400\">This mail clearly shows that the sender wants to say everything in one email like confirm your subscription, like their page, click here, hit reply and so on. But don\u2019t you think it will create a lot of confusion and displeasure among the readers and the option they will choose most often is none of the above.<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify\"><span style=\"font-weight: 400\">Getting Likes, comments and follows on your social media platform is good but that doesn\u2019t mean you should include everything in every mail.<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify\"><span style=\"font-weight: 400\">This clich\u00e9 every marketer should avoid in order to not make your loyal customers unsubscribe you because when you gave the too many options in one email they will left with \u201cno option\u201d.<\/span><\/p>\n<h3 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"what-should-you-do-2\"><\/span><strong>What should you do?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p dir=\"ltr\" style=\"text-align: justify\"><span style=\"font-weight: 400\">You should include one option in one email rather than including so many options in one mail. Every marketer wants their readers to follow at every social media platform but you need to find a right way of convincing them.<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify\"><span style=\"font-weight: 400\">If want an email to be a confirmation email then it should only about confirming their subscription.<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify\"><span style=\"font-weight: 400\">Emails with too many options are annoying so you should\u00a0focus on one thing in one email. The message should be clear about what\u00a0the reader has to do.<\/span><\/p>\n<h2 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"cliche-3-did-you-get-my-email\"><\/span><strong>Clich\u00e9 3 : Did you get my email?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_91080\" aria-describedby=\"caption-attachment-91080\" style=\"width: 886px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/06\/sent-you-an-imp.-message.png\" alt=\"Email message \" class=\"wp-image-91080 size-full\" width=\"886\" height=\"305\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/06\/sent-you-an-imp.-message.png 886w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/06\/sent-you-an-imp.-message-300x103.png 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/06\/sent-you-an-imp.-message-150x52.png 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/06\/sent-you-an-imp.-message-600x207.png 600w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/06\/sent-you-an-imp.-message-220x76.png 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/06\/sent-you-an-imp.-message-595x205.png 595w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/06\/sent-you-an-imp.-message-480x165.png 480w\" sizes=\"(max-width: 886px) 100vw, 886px\" \/><figcaption id=\"caption-attachment-91080\" class=\"wp-caption-text\">Email message<\/figcaption><\/figure>\n<p dir=\"ltr\" style=\"text-align: justify\"><span style=\"font-weight: 400\">People don\u2019t always get your mail in the first time so here follow up message is very important. It is a powerful tool when you use it in a correct way. Write an effective follow up mail that actually accomplishes your end goal.<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify\"><span style=\"font-weight: 400\">Phrases such as \u201c I sent you an important email yesterday\u201d or \u201c I\u2019m sending you again\u201d are weak phrases.<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify\"><span style=\"font-weight: 400\">It will surely increase the open rate but will decrease in converting them into prospect customer as they will not find it interesting. Sending polite email will give you 50% boost.<\/span><\/p>\n<h3 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"what-should-you-do-3\"><\/span><strong>What should you do?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p dir=\"ltr\" style=\"text-align: justify\"><span style=\"font-weight: 400\">There should be a politeness in your follow up. You can also show them the benefit of your email. Don\u2019t focus on how many people are opening your email instead focus on how many people are actually buying your product. <\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify\"><span style=\"font-weight: 400\">Before drafting any follow up mail, you should consider your objective and create an effective call-to-action button.<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify\"><span style=\"font-weight: 400\">Some of the follow-up subject you can include are:<\/span><\/p>\n<ul style=\"text-align: justify\">\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">It would be great to hear more about<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Following up on the email I sent a few weeks ago about (Topic)<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">I was inspired after you spoke at the (Name Event)<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"cliche-4-live-webinar\"><\/span><strong>Clich\u00e9 4 : Live Webinar<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_91081\" aria-describedby=\"caption-attachment-91081\" style=\"width: 1365px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/06\/webinar.png\" alt=\"webinar invite email\" class=\"wp-image-91081 size-full\" width=\"1365\" height=\"490\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/06\/webinar.png 1365w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/06\/webinar-300x108.png 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/06\/webinar-1024x368.png 1024w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/06\/webinar-150x54.png 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/06\/webinar-600x215.png 600w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/06\/webinar-220x79.png 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/06\/webinar-595x214.png 595w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/06\/webinar-1080x388.png 1080w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/06\/webinar-1280x459.png 1280w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/06\/webinar-980x352.png 980w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/06\/webinar-480x172.png 480w\" sizes=\"(max-width: 1365px) 100vw, 1365px\" \/><figcaption id=\"caption-attachment-91081\" class=\"wp-caption-text\">Live webinar email<\/figcaption><\/figure>\n<p dir=\"ltr\" style=\"text-align: justify\"><span style=\"font-weight: 400\">As a participant, you must have received a message saying that the webinar is about to start when it is really not. You\u2019ll always have a successful webinar only because of a \u2018live\u2019 element in it.<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify\"><span style=\"font-weight: 400\">It takes a lot of efforts for organizing multiple webinars in a week. So, webinar software is a great business driver which gives presenter a strength to pretend that the webinar is live when it\u2019s really not.<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify\"><span style=\"font-weight: 400\">People like to attend live sessions but they do not want a session of the last live session. By doing this you may lose valued customers. They want to invest their time which shows value.<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify\"><span>\n\t\t\t<div class=\"course-cta\">\n\t\t\t\t<div class=\"title\"> Accelerate Your <strong>Career or Business Growth!<\/strong> <\/div>\n\t\t\t\t<div class=\"sub-title\"> Learn & Leverage Digital Marketing <\/div>\n\t\t\t\t<div class=\"btn\">\n\t\t\t\t\t<button class=\"enrollBtn\"> Join Free Live Orientation Session <\/button>\n\t\t\t\t\t<a class=\"amp-btn\" href=\"#gform_wrapper_286\"> Join Free Live Orientation Session <\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/span><\/p>\n<h3 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"what-should-you-do-4\"><\/span><strong>What should you do?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p dir=\"ltr\" style=\"text-align: justify\"><span style=\"font-weight: 400\">For many marketers, webinars prove to be very fruitful for their lead generation efforts.<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify\"><span style=\"font-weight: 400\">Instead of saying \u201clive\u201d you can say \u201cexclusive\u201d and make it exclusive. Create a chat box where you can handle the questions at the end of the training. Interact with your audience before starting the webinar. This will give you a chance of converting them into prospect client and people will also not feel that they are only attending a recorded session.<\/span><\/p>\n<h2 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"cliche-5-private-message\"><\/span><strong>Clich\u00e9 5 : \u00a0Private message<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_91082\" aria-describedby=\"caption-attachment-91082\" style=\"width: 828px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/06\/1aca68df-489b-41ca-bc1a-c08e5b45cd56.jpeg\" alt=\"private email message \" class=\"wp-image-91082 size-full\" width=\"828\" height=\"291\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/06\/1aca68df-489b-41ca-bc1a-c08e5b45cd56.jpeg 828w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/06\/1aca68df-489b-41ca-bc1a-c08e5b45cd56-300x105.jpeg 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/06\/1aca68df-489b-41ca-bc1a-c08e5b45cd56-150x53.jpeg 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/06\/1aca68df-489b-41ca-bc1a-c08e5b45cd56-600x211.jpeg 600w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/06\/1aca68df-489b-41ca-bc1a-c08e5b45cd56-220x77.jpeg 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/06\/1aca68df-489b-41ca-bc1a-c08e5b45cd56-595x209.jpeg 595w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/06\/1aca68df-489b-41ca-bc1a-c08e5b45cd56-480x169.jpeg 480w\" sizes=\"(max-width: 828px) 100vw, 828px\" \/><figcaption id=\"caption-attachment-91082\" class=\"wp-caption-text\">Email private message<\/figcaption><\/figure>\n<p dir=\"ltr\" style=\"text-align: justify\"><span style=\"font-weight: 400\">These tactics are used by the marketer for the subscribers who haven\u2019t opened any of the mail. The main goal of this mail is to re-engage the subscribers. People are more likely to open personalised emails rather than non-personalised emails. But, what if people will get the fake personalized message, it will definitely annoy them.<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify\"><span style=\"font-weight: 400\">Don\u2019t make them your readers think that you\u2019re deceptive, there is a chance you may lose them. Subscribers are more likely to unsubscribe you if they find your mail irrelevant.<\/span><\/p>\n<h3 style=\"text-align: justify\"><span class=\"ez-toc-section\" id=\"what-should-you-do-5\"><\/span><strong>What should you do?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p dir=\"ltr\" style=\"text-align: justify\">\u00a0<span style=\"font-weight: 400\">There are plenty of subjects line you can use for getting the attention of the prospect people.<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify\"><span style=\"font-weight: 400\">Some of them are:<\/span><\/p>\n<ul style=\"text-align: justify\">\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">We Miss You (First Name)<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Hey! It\u2019s been a while<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">We want you back<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">We haven\u2019t heard from you lately<\/span><\/li>\n<\/ul>\n<p dir=\"ltr\" style=\"text-align: justify\"><span style=\"font-weight: 400\">You can use the first name of the subscribers to make it more personal. Use basic language as if you\u2019re writing to your friend. This will give your subscribers a feeling of importance.<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify\"><span style=\"font-weight: 400\">If you are sending emails to your colleagues and contacts, they will understand what you want to convey but when it comes to your subscribers you need to be very careful with your mails by avoiding these clich\u00e9s. Everyday they receive a lot of emails. To retain your potential buyer, you must work on these clich\u00e9s to avoid any kind of flaws on your subject line.<\/span><\/p>\n<p dir=\"ltr\"><strong>Conclusion<\/strong><\/p>\n<p dir=\"ltr\" style=\"text-align: justify\">Email Marketing is a powerful way to connect with people and very personal way of reaching your target customers. Thus, to get an in-depth understanding of Email Marketing,\u00a0join our <a href=\"https:\/\/www.digitalvidya.com\/email-marketing-course\/\">Email Marketing Course<\/a>.<\/p>\n<p style=\"text-align: justify\"><strong>Image credits:<\/strong> sumo.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email Marketing is a powerful tool to engage your prospects with your content and make them loyal customers. Nowadays, it has become very important to generate sales from Email Marketing Campaign. But what if you are facing bad clich\u00e9s that could stop you from a successful Campaign. So, in order to do\u00a0that we must careful [&hellip;]<\/p>\n","protected":false},"author":9739,"featured_media":66470,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[27],"tags":[7896,7899,7901,6409,7889],"class_list":["post-91076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-stereotype","tag-cliches-to-avoid-email-marketing-campaign","tag-successful-email-marketing-campaign","tag-email-subject-line","tag-clickbait-headlines"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/posts\/91076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/users\/9739"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/comments?post=91076"}],"version-history":[{"count":0,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/posts\/91076\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/media\/66470"}],"wp:attachment":[{"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/media?parent=91076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/categories?post=91076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/tags?post=91076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}