{"id":91763,"date":"2017-06-29T10:00:37","date_gmt":"2017-06-29T04:30:37","guid":{"rendered":"https:\/\/www.digitalvidya.com\/blog\/?p=91763"},"modified":"2017-06-29T10:55:36","modified_gmt":"2017-06-29T05:25:36","slug":"case-study-aircel-4million-impressions-with-4-facebook-posts","status":"publish","type":"post","link":"https:\/\/www.digitalvidya.com\/blog\/case-study-aircel-4million-impressions-with-4-facebook-posts\/","title":{"rendered":"Case Study: Aircel Reached 4M Impressions With Just 4 Facebook Posts"},"content":{"rendered":"

<\/span>\"\"About Aircel<\/span><\/h2>\n

Aircel was founded by\u00a0 Chinnakannan Sivasankaran in the year 1999. It established itself is as the key mobile network provider in the south Indian region of Tamil Nadu. Shortly after, It quickly rose to be the current \u00a05th<\/sup> largest Indian Mobile service provider. Aircel is the telecommunications market leader in Tamil Nadu and has considerable presence in Odisha, Assam and North-East telecom circles.
\nAs part of recent survey conducted in March 2017, Aircel now has a subscriber base of 90.9\u00a0million subscribers.<\/p>\n

Aircel is now a joint venture between Apollo Hospitals Group of India and Maxis Communications Berhad of Malaysia. Currently, Aircel owns around 8.44% share of the Indian telecommunications market.<\/p>\n

\"\"<\/p>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Source: Telecom Lead<\/p>\n

<\/span>About the Agency’s<\/span><\/h3>\n

<\/span>LOOK WHO’S TALKING<\/strong><\/b><\/span><\/h4>\n

LWT is in the business of Digital PR and related services to brands and agencies across India with a bag of influential storytellers on all the eminent digital platforms such as Blogs, Instagram, Twitter, Snapchat, and YouTube.<\/p>\n

<\/span>ISOBAR<\/strong><\/span><\/h4>\n

Isobar is a global full service digital marketing agency, driven by the purpose to deliver borderless ideas enabled by technology, to transform businesses and brands. We have over 6,000 digital pioneers in over 85 locations, across more than 45 markets worldwide. Isobar has won over 250 awards in 2016, including 19 Agency of the Year titles and Asia-Pacific Digital Network of the Year for the fifth time in the past six years. Key clients include Adidas, Coca-Cola, Enterprise, Google, GM, Huawei, Lego and P&G.<\/span><\/p>\n

<\/span>Aircel’s Campaign Objectives <\/b><\/span><\/h2>\n

In 2014, the decreasing number of tigers was becoming a national concern. According to the United Nation, the number of Tigers remaining all over the world is a dismal number of around 3000, Out of which only 1706 remain in India. Aircel decided to take this matter seriously and aimed to create massive awareness regarding the same to their digital audience beginning with a simple hashtag \u201c#SaveOurTigers\u201d.<\/p>\n

\"Aircel
Aircel save our tigers campaign<\/figcaption><\/figure>\n

<\/span>Campaign Agenda<\/strong><\/span><\/h3>\n