{"id":97400,"date":"2023-08-11T06:48:33","date_gmt":"2023-08-11T01:18:33","guid":{"rendered":"https:\/\/www.digitalvidya.com\/blog\/?p=97400"},"modified":"2023-08-11T06:48:38","modified_gmt":"2023-08-11T01:18:38","slug":"independence-day-digital-marketing-campaigns","status":"publish","type":"post","link":"https:\/\/www.digitalvidya.com\/blog\/independence-day-digital-marketing-campaigns\/","title":{"rendered":"11 Successful Independence Day Digital Marketing Campaigns"},"content":{"rendered":"<p dir=\"ltr\" style=\"text-align: justify;\"><img decoding=\"async\" class=\"alignright wp-image-119625 size-medium\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/07\/independence-day-campaign-image-blog-300x167.jpg\" alt=\"\" width=\"300\" height=\"167\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/07\/independence-day-campaign-image-blog-300x167.jpg 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/07\/independence-day-campaign-image-blog-150x83.jpg 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/07\/independence-day-campaign-image-blog-600x334.jpg 600w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/07\/independence-day-campaign-image-blog-220x122.jpg 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/07\/independence-day-campaign-image-blog-595x331.jpg 595w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/07\/independence-day-campaign-image-blog-480x267.jpg 480w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/07\/independence-day-campaign-image-blog.jpg 759w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Independence and Freedom are things that are cherished by people all around the world.<\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">India like any other country celebrates its Independence with zeal and fervor.<\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">The effects of this celebration will obviously be seen in the digital space.\u00a0<span style=\"font-weight: 400;\">Saffron, White, and Green colors splash all over, especially on social media, WhatsApp, etc. in the form of viral videos, pictures, etc. <\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Why not, when social is the most leveraged channel for the quickest interaction?<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">However, it is worth noticing that the brands were trying to spread messages right from nostalgia to social causes, to Indians on Social Media channels. <\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">There are plenty of digital and social media marketing campaigns on this patriotic day. But a few of them were so impactful that they left a mark and won the hearts of millions of Indians through their creative campaigns.<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Go on to read and feel the sense of patriotism and freedom as we head toward our Independence Day..!!<img decoding=\"async\" width=\"800\" height=\"400\" class=\"aligncenter size-full wp-image-119636\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/07\/independence-day_social_media.jpg\" alt=\"\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/07\/independence-day_social_media.jpg 800w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/07\/independence-day_social_media-300x150.jpg 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/07\/independence-day_social_media-150x75.jpg 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/07\/independence-day_social_media-600x300.jpg 600w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/07\/independence-day_social_media-220x110.jpg 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/07\/independence-day_social_media-595x298.jpg 595w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2018\/07\/independence-day_social_media-480x240.jpg 480w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"campaign-1-%3e%3e-id-fresh-foods\"><\/span><span style=\"color: #d55500;\"><b>Campaign 1 &gt;&gt; ID Fresh Foods<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"about-id-fresh-foods\"><\/span><b>About ID Fresh Foods<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Set-up in 2006, ID Fresh Foods is based in Thippasandra Market in Bangalore that sells idli and dosa Batter. Now they have grown to tenfold and moved to a new office in upscale Whitefield. One thing that hasn&#8217;t changed till now is the food they make which is simple, hygienic, natural, and traditional.<\/span><\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"idpledge-id-fresh-foods-campaign\"><\/span><b>#iDPledge | iD Fresh Foods Campaign<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">ID Fresh Foods released an Independence Day campaign to spread awareness about the plight of army Martyr families facing financial issues for their education. <\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">ID Fresh Foods showcased a video in which a soldier\u2019s son spirited and good-hearted, whose education dreams face a challenge in his life\u2019s journey due to lack of funds. Moreover, the video encourages viewers to #iDPledge and support such families: www.iDPledge.in<\/span><\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"result\"><\/span><b>Result<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The Directorate of Indian Army Veterans (DIAV) and iD have joined hands to take this initiative forward. The video got over 3.2 million views on Facebook.<\/span><\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"#iDPledge | Independence Day campaigns of 2017\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/6E8m8M1kGgg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"campaign-2%3e%3e-truebill\"><\/span><span style=\"color: #d55500;\"><b>Campaign 2&gt;&gt; Truebill<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"about-truebill\"><\/span><b>About Truebill<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Truebill is the easiest way to manage bills and even cancel bills with a single click.<\/span><\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"campaign\"><\/span><b>Campaign<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">On the occasion of Independence Day, Truebill threw light upon and appreciated the taxi drivers, rickshaw pullers, vendors, firemen, police officers, security, etc. who selflessly perform their job ensuring our safety. <\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Truebill&#8217;s team went out on the streets of Delhi, Mumbai, and Bangalore to capture a video as a token of appreciation. Moreover, this video features fearless men and women on the roads who are responsible to make our lives smooth. Additionally, it has background music of recreated India&#8217;s National Anthem. They took footage of around 6 hours and edited it to 1.44 minutes of video. As a result, the video has helped spread humanity, patriotism, and love toward the nation.<\/span><\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"result-2\"><\/span><b>Result<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">This video got 981K views.<\/span><\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Vehicle Sounds Mashup- Truebil | Independence Day campaign\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/rEDr-n6g6Fo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"campaign-3%3e%3e-rideyourindependence-bajaj-avengers-independence-day-campaign\"><\/span><span style=\"color: #d55500;\"><b>Campaign 3&gt;&gt; \u00a0#RideYourIndependence Bajaj Avengers Independence Day Campaign<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"about-bajaj-avengers\"><\/span><b>About Bajaj Avengers<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Bajaj Avengers is manufactured by Bajaj Auto India. However, it is a cruiser-style motorcycle. It draws its styling from Kawasaki.<\/span><\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"campaign-2\"><\/span><b>Campaign<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">This Independence Day, Bajaj Avengers launched a campaign #RideYourIndependence which demonstrates liberty given to women. The video shows a powerful message with a woman driving Bajaj Avengers, wearing Shorts, going through risky areas at night, and doing whatever she wants. The video ends with a message by Mahatma Gandhi \u201cThe day woman can walk freely on the roads at night, that day we can say India has achieved Independence\u201d<\/span><\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"result-3\"><\/span><b>Result<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The video got over 7.2 million views on YouTube and 5.7 million views on Facebook.<\/span><\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Bajaj Avenger Independence day Film | #RideYourIndependence | Bajaj Avenger\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/BtPpnOKDo4g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"campaign-4%3e%3e-savethetiranga-micromax-india\"><\/span><span style=\"color: #d55500;\"><b>Campaign 4&gt;&gt; \u00a0#SaveTheTiranga | Micromax India<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"about-micromax\"><\/span><b>About Micromax<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Micromax is a consumer electronics company with its headquarters in Gurgaon(Haryana). Initially, the company was into IT software industry but later on entered into the mobile handset industry. It was founded in 2000.<\/span><\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"campaign-3\"><\/span><b>Campaign<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Micromax India on this Independence Day launched a campaign \u201cSaveTheTiranga\u201d. Moreover, it showcased a video depicting how rudely children are treated while crafting hand-made Indian flag and sold by them. Furthermore, after showing off the Indian flag being decorated in their cars and homes, the flag is insulted by throwing it anywhere. The brand urges the viewers to download Tiranga App by Micromax and to wave the flag.<\/span><\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"result-4\"><\/span><b>Result<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">This video got over 704,505 views on YouTube and 3,432,711 views on Facebook.<\/span><\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"#SaveTheTiranga | Independence Day campaign of 2017\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/SLODVZkhTiw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"campaign-5%3e%3e-hero-motocorp-independence-day-campaign\"><\/span><span style=\"color: #d55500;\"><b>Campaign 5&gt;&gt; \u00a0Hero MotoCorp Independence Day Campaign<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"about-hero-motocorp\"><\/span><b>About Hero MotoCorp<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Hero MotoCorp is a Delhi-based company that manufactures motorcycles and scooters. However, it is the largest two-wheeler manufacturing company in the world.<\/span><\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"campaign-4\"><\/span><b>Campaign<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Hero MotoCorp on the occasion of Independence Day extended their last year\u2019s campaign #HeroSalutes. Moreover, the video showcases the Heroes are who fight for the country have loving and caring families who strongly support them at each step of life.<\/span><\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"result-5\"><\/span><b>Result<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Video gathered more than 6.2 million views on its YouTube page and 31 million views on Facebook.<\/span><\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"#HeroSalutes | Independence Day campaigns of 2017\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/LnwgwT9zByo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\n\t\t\t<div class=\"course-cta\">\n\t\t\t\t<div class=\"title\"> Accelerate Your <strong>Career or Business Growth!<\/strong> <\/div>\n\t\t\t\t<div class=\"sub-title\"> Learn &amp; Leverage Digital Marketing <\/div>\n\t\t\t\t<div class=\"btn\">\n\t\t\t\t\t<button class=\"enrollBtn\"> Join Free Live Orientation Session <\/button>\n\t\t\t\t\t<a class=\"amp-btn\" href=\"#gform_wrapper_286\"> Join Free Live Orientation Session <\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"campaign-6%3e%3eunited-colors-of-benetton\"><\/span><span style=\"color: #d55500;\"><b>Campaign 6&gt;&gt;United Colors of Benetton<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"about-united-colors-of-benetton\"><\/span><b>About United Colors of Benetton<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">United Colors of Benetton is a Global Fashion brand founded by Luciano Benetton in 1965. It is headquartered in Ponzano Veneto, Italy. It has over 5,000 stores located in Main international markets.<\/span><\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"campaign-5\"><\/span><b>Campaign<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">On this Independence Day, UCB spreads the message \u201cHumanity is the biggest religion\u201d via a short film. However, the short film is based on a true story focusing on a day in the life of an old man from Lucknow. As a matter of fact, this old man being a Muslim gave away one part of his house to an abandoned old Hindu temple. He has crossed all the borders of religion, saying it all that \u201cwe are one\u201d in one giveaway.<\/span><\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"result-6\"><\/span><b>Result<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">This video got more than 3.8 million views on Facebook.<\/span><\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"#UnitedByFaith | Independence Day campaign of 2017\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/8WAvxbIXgJs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"campaign-7%3e%3ecadbury-dairy-milk-india\"><\/span><span style=\"color: #d55500;\"><b>Campaign 7&gt;&gt;Cadbury Dairy Milk India<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"about-cadbury\"><\/span><b>About Cadbury <\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Cadbury is a British multinational confectionery company wholly owned by American company Mondelez International (originally Kraft Foods) since 2010. It is the second-largest confectionery brand in the world after Wrigley\u2019s. Cadbury is headquartered in Uxbridge, Greater London, and operates in more than fifty countries worldwide. It is famous for its Dairy Milk chocolate, the Creme Egg and Roses selection box, and many other confectionery products.<\/span><\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"campaign-6\"><\/span><b>Campaign<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The household name caught the eye of every Indian when it released an advertisement reflecting unity on the patriotic celebration of Independence Day! <\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Adman Piyush Pandey tactfully set this advertisement to the iconic \u201ckuch swad hai zindagi mein\u201d which shows a girl forming a human pyramid similar to that in Dahi Handi on the festival of Janmashtami, to unravel a stuck flag. The sense of togetherness gave a true sense of u<\/span><span style=\"font-weight: 400;\">nanimity. <\/span><\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"result-7\"><\/span><b>Result <\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The advertisement was successful in not only recalling the night of 14th August, 1947 but also gave a nostalgic glimpse to majority of Indian viewers to the 1990s. <\/span><span style=\"font-weight: 400;\">The brand revived its 1997 ad for Independence Day created by ad man Piyush Pandey on Instagram. <\/span><\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"1997 Flag CADBURY DAIRY MILK KUCH KHAS HAI\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/K1aDTeC-qGc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"campaign-8%3e%3e-mtr-foods-independence-day-campaign\"><\/span><span style=\"color: #d55500;\"><b>Campaign 8&gt;&gt; MTR Foods Independence Day Campaign<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"about-mtr\"><\/span><b>About MTR<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">MTR Foods is a Bangalore-based Food product company that manufactures packaged food and breakfast mixes.<\/span><\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"campaign-7\"><\/span><b>Campaign<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">MTR Foods on this Independence Day spread a beautiful message \u201cWhy divide when you can share\u201d via a video showcasing two roommates and their breakfast dilemma.<\/span><\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"result-8\"><\/span><b>Result<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The video was so impactful that it reached over 1 million people in less than a year. <\/span><\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"The Breakfast Dilemma:  MTR | Independence Day campaign of 2017\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/0SYAyoRdJoI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"campaign-9%3e%3e-dilseazaad-blush\"><\/span><span style=\"color: #d55500;\"><b>Campaign 9&gt;&gt; #DilSeAzaad | BLUSH<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"about-blush\"><\/span><b>About BLUSH<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">A property that showcases the struggles and victories of a common woman. <\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">As Mark Twain put it, \u201cIt&#8217;s not the size of the dog in the fight, it&#8217;s the size of the fight in the dog.\u201d Blush Originals salutes women who are fighting big or small battles to break societal norms.<\/span><\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"campaign-8\"><\/span><b>Campaign<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The sole aim of BLUSH\u2019s #DilSeAzaad Campaign on Independence Day was to help the Indians find true freedom by breaking free from the societal norms that have curbed us to live our life to the fullest. Additionally, the campaign brought the message to detach ourselves from the attributes that make us less accepting people in this society. <\/span><\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Independence Day Tribute | Blush Originals | #DilSeAzaad\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/_Y0UE-orbBA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"campaign-10%3e%3ekotak-mahindra\"><\/span><span style=\"color: #d55500;\"><b>Campaign 10&gt;&gt;Kotak Mahindra<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"about-kotak-mahindra\"><\/span><b>About Kotak Mahindra<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">An Indian Private Sector Bank, Kotak Mahinda was founded in 1985 and in February 2003, RBI gave the license to Kotak Mahindra Finance Ltd., the group\u2019s flagship company to carry on the banking business.<\/span><\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"campaign-9\"><\/span><b>Campaign<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">On this Independence Day, Kotak Mahindra launches a campaign featuring Gaurav Kapoor saying \u201cThank You\u201d to the Heroes. In fact, asking you to buy the special #ThankYouFauji physical Debit worth Rs. 299 at Rs. 99 for the first year and they also pledge to donate the entire amount to support the education of soldier\u2019s children. It also asked viewers to send their messages to www.thankyoufauji.com.<\/span><\/p>\n<h4 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"result-9\"><\/span><b>Result<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">#ThankYouFauji Independence Day campaign gathered 583 K views on Facebook.<\/span><\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Thank You Fauji Debit Card - Zero Balance 811 Account App - Kotak Mahindra Bank\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Vc8NX1iBxk8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Inspiring stories, weren\u2019t they? Did you ever give a thought about how these brands not only fulfil consumer needs but also ensure to stay connected with the audiences? Salute to them on the occasion of Independence Day who kept the zeal intact via social media &#8211; the contemporary way!<\/span><\/p>\n<p dir=\"ltr\"><em><strong>Inputs by <a href=\"https:\/\/www.digitalvidya.com\/blog\/author\/jasleenk\/\" target=\"_blank\" rel=\"noopener\">Jasleen Kaur<\/a><\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Independence and Freedom are things that are cherished by people all around the world. India like any other country celebrates its Independence with zeal and fervor. The effects of this celebration will obviously be seen in the digital space.\u00a0Saffron, White, and Green colors splash all over, especially on social media, WhatsApp, etc. in the form [&hellip;]<\/p>\n","protected":false},"author":2933,"featured_media":119881,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[37,54],"tags":[8510,8661,8662],"class_list":["post-97400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing","category-case-studies","tag-successful-campaigns","tag-independece-day-campaigns","tag-social-media-marketing-campaigns"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/posts\/97400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/users\/2933"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/comments?post=97400"}],"version-history":[{"count":0,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/posts\/97400\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/media\/119881"}],"wp:attachment":[{"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/media?parent=97400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/categories?post=97400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/tags?post=97400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}