{"id":99934,"date":"2019-09-18T09:00:36","date_gmt":"2019-09-18T03:30:36","guid":{"rendered":"https:\/\/www.digitalvidya.com\/blog\/?p=99934"},"modified":"2026-03-03T13:25:33","modified_gmt":"2026-03-03T07:55:33","slug":"what-is-seo","status":"publish","type":"post","link":"https:\/\/www.digitalvidya.com\/blog\/what-is-seo\/","title":{"rendered":"What is SEO? The Ultimate Guide to Search Engine Optimization (2026 Edition)"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"key-takeaways\"><\/span><strong>Key Takeaways<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The AI Shift:<\/strong> SEO now involves optimizing for both traditional blue links and <strong>AI Overviews<\/strong> (SGE).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SEO delivers the best results when combined with other digital channels \u2014 see how all 10 channels work together in our <a href=\"https:\/\/www.digitalvidya.com\/blog\/introduction-to-digital-marketing\/\" target=\"_blank\" rel=\"noopener\">beginner&#8217;s guide to digital marketing<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Core Purpose:<\/strong> SEO (Search Engine Optimization) is the process of improving your website to increase visibility in organic search results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The Big Three:<\/strong> Success is built on <strong>Technical SEO<\/strong>, <strong>On-Page SEO<\/strong>, and <strong>Off-Page SEO<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Quality over Quantity:<\/strong> Modern search engines prioritize <strong>E-E-A-T<\/strong> (Experience, Expertise, Authoritativeness, and Trustworthiness).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-is-the-meaning-of-seo\"><\/span>What is the Meaning of SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Search Engine Optimization (SEO)<\/strong> is a digital marketing strategy focused on increasing a website&#8217;s visibility in the <strong>organic (non-paid) search results<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By optimizing your content and technical setup, you make it easier for search engines like Google to understand your value and rank you for relevant queries.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unlike paid advertising (PPC), where you pay for every click, SEO is about &#8220;earning&#8221; your spot. This results in higher long-term ROI and builds sustainable <strong>Topical Authority<\/strong> in your industry.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how-does-seo-work-the-crawl-index-rank-process\"><\/span>How Does SEO Work? (The Crawl-Index-Rank Process)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Search engines use complex algorithms to determine which pages deserve the top spot. The process happens in three primary stages:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Crawling:<\/strong> Search engines send out &#8220;spiders&#8221; or &#8220;bots&#8221; to discover new and updated content on the web.<\/li>\n\n\n\n<li><strong>Indexing:<\/strong> Once a page is found, the engine analyzes it and stores it in its massive database (the Index).<\/li>\n\n\n\n<li><strong>Ranking:<\/strong> When a user types a query, the engine sifts through its index to provide the most relevant, high-quality answers.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"the-3-pillars-of-a-successful-seo-strategy\"><\/span>The 3 Pillars of a Successful SEO Strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To rank in 2026, you cannot ignore any of these three core disciplines.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-technical-seo-the-foundation\"><\/span>1. Technical SEO (The Foundation)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Technical SEO ensures that search engines can access, crawl, and index your site without any roadblocks.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Site Speed &amp; Core Web Vitals:<\/strong> Google uses page load speed as a ranking factor.<\/li>\n\n\n\n<li><strong>Mobile-First Indexing:<\/strong> Your site must be fully responsive, as Google primarily uses the mobile version for ranking.<\/li>\n\n\n\n<li><strong>Schema Markup:<\/strong> Use structured data to help engines understand the <strong>Entities<\/strong> on your page (e.g., reviews, prices, or FAQs).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-on-page-seo-the-content\"><\/span>2. On-Page SEO (The Content)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This is the practice of optimizing individual web pages to rank higher and earn more relevant traffic.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Keyword Research:<\/strong> Identifying the terms your audience is actually searching for.<\/li>\n\n\n\n<li><strong>Header Tags (H1-H6):<\/strong> Organizing content so it is readable for both humans and bots.<\/li>\n\n\n\n<li><strong>User Intent:<\/strong> Ensuring your content actually answers the searcher&#8217;s question.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-off-page-seo-the-reputation\"><\/span>3. Off-Page SEO (The Reputation)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Off-page SEO involves actions taken outside of your own website to impact your rankings.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Backlinks:<\/strong> Links from other reputable sites act as &#8220;votes of confidence.&#8221;<\/li>\n\n\n\n<li><strong>Brand Mentions:<\/strong> Being talked about on social media and news outlets.<\/li>\n\n\n\n<li><strong>Local SEO:<\/strong> Optimizing your Google Business Profile for location-based searches.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"navigating-the-ai-era-optimizing-for-ai-overviews\"><\/span>Navigating the AI Era: Optimizing for AI Overviews<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In 2026, search is no longer just a list of links. Google\u2019s <strong>AI Overviews<\/strong> (formerly SGE) provide AI-generated summaries at the top of the SERP. To appear as a cited source in these summaries, you must:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Provide Direct Answers:<\/strong> Use clear, concise &#8220;is&#8221; and &#8220;how-to&#8221; statements at the beginning of sections.<\/li>\n\n\n\n<li><strong>Structured Data:<\/strong> Use <strong>Schema.org<\/strong> to clearly define your data points.<\/li>\n\n\n\n<li><strong>Be the Source:<\/strong> Publish original research or unique perspectives that AI cannot simply &#8220;guess.&#8221;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"the-e-e-a-t-checklist-for-content-creators\"><\/span>The E-E-A-T Checklist for Content Creators<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google\u2019s &#8220;Helpful Content&#8221; guidelines prioritize <strong>E-E-A-T<\/strong>. Use this checklist to audit your content:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><td><strong>Pillar<\/strong><\/td><td><strong>How to Demonstrate It<\/strong><\/td><\/tr><\/thead><tbody><tr><td><strong>Experience<\/strong><\/td><td>Use first-person phrasing (&#8220;I tried,&#8221; &#8220;Our team tested&#8221;).<\/td><\/tr><tr><td><strong>Expertise<\/strong><\/td><td>Mention the author&#8217;s credentials or years in the industry.<\/td><\/tr><tr><td><strong>Authoritativeness<\/strong><\/td><td>Cite reputable sources and earn backlinks from niche leaders.<\/td><\/tr><tr><td><strong>Trustworthiness<\/strong><\/td><td>Include a clear &#8220;About Us&#8221; page, contact info, and cite your data.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"why-is-seo-vital-for-business-growth\"><\/span>Why is SEO Vital for Business Growth?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Builds Long-Term Equity:<\/strong> Unlike ads, which stop the moment you stop paying, SEO content continues to generate leads for years.<\/li>\n\n\n\n<li><strong>Higher Conversion Rates:<\/strong> Organic searchers usually have higher intent than social media scrollers.<\/li>\n\n\n\n<li><strong>Cost Efficiency:<\/strong> While SEO requires an initial investment in time or talent, the &#8220;cost per lead&#8221; is significantly lower than most channels.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Read More: <a href=\"https:\/\/www.digitalvidya.com\/blog\/seo-sem-and-geo\/\" data-type=\"link\" data-id=\"https:\/\/www.digitalvidya.com\/blog\/seo-sem-and-geo\/\">SEO vs SEM: Which is better?<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">If you still have doubts, here\u2019s an example:<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">If you open your browser and search <\/span>what is SEO<span style=\"font-weight: 400;\"> on Google, you will find 3-4 paid ads on the top. Then you will see some web pages related to <\/span>what is SEO<b>.<\/b><span style=\"font-weight: 400;\"> Any non-marketing professional who wants to know about <\/span>how SEO works<span style=\"font-weight: 400;\">will check the links on the first page of Google.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">If they don\u2019t find what they are looking for, they will check a few links on the second page. But, that\u2019s it. After this, to continue the search, the user will change the keyword.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Reaching the first page of Google listings through organic methods is all about SEO. Even if you are on the second page or third page, you are non-existent to most of the users.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"SEO Tutorial for Beginners | Learn Search Engine Optimization\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/IwUquo4qGL4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><b><i>Quick Fact:<\/i><\/b><i> <\/i><i><span style=\"font-weight: 400;\">75% of the audience<\/span><\/i><i><span style=\"font-weight: 400;\"> will not even check the second page of Google search or search engines.<\/span><\/i><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Do you want to appear on the first page of a search engine? Jump to the next subsection.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-is-seo-seo-meaning-and-examples\"><\/span>What Is SEO: SEO Meaning and Examples<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">In this section, we will discuss the basic elements of SEO. For instance, <\/span>what is SEO in digital marketing<span style=\"font-weight: 400;\">, <\/span>how SEO works<span style=\"font-weight: 400;\"> on social media, and what types of SEO techniques are good and bad?<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-is-seo-marketing\"><\/span>What Is SEO Marketing?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Search Engine Optimization <\/span><span style=\"font-weight: 400;\">in marketing means improving your traffic. SEO techniques are utilized in marketing to increase the number of users landing on your page.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">However, it is also necessary to improve the quality of this traffic. If people who are not actually your audience are landing on your page, you will achieve no value from this type of conversion.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"search-engine-optimization-definition-by-moz\"><\/span>Search Engine Optimization Definition by Moz<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">What is SEO<span style=\"font-weight: 400;\"> as explained by Moz:<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><i><span style=\"font-weight: 400;\">\u201cSearch Engine Optimization is the process of improving the visibility of a website on organic (\u201cnatural\u201d or unpaid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms.\u201d<\/span><\/i><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">If we unfold <\/span>what is SEO<span style=\"font-weight: 400;\"> means in this definition, we will get the same <\/span>search engine optimization definition explained <span style=\"font-weight: 400;\">above.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The first line talks about how incorporating elements on the website increase visibility. The elements are keywords and visibility are directly related to the traffic of the website.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The second line talks about how selecting the right keywords for on-page optimization can successfully improve your visibility to search engine algorithms.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter wp-image-165914\"><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/09\/seo-background-flat-style_23-2147792140-300x300.jpg\" alt=\"SEO Marketing\" class=\"wp-image-165914\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/09\/seo-background-flat-style_23-2147792140-300x300.jpg 300w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/09\/seo-background-flat-style_23-2147792140-150x150.jpg 150w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/09\/seo-background-flat-style_23-2147792140-600x600.jpg 600w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/09\/seo-background-flat-style_23-2147792140-220x220.jpg 220w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/09\/seo-background-flat-style_23-2147792140-500x500.jpg 500w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/09\/seo-background-flat-style_23-2147792140-595x595.jpg 595w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/09\/seo-background-flat-style_23-2147792140-480x480.jpg 480w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2017\/09\/seo-background-flat-style_23-2147792140.jpg 626w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption class=\"wp-element-caption\">Seo marketing source &#8211; freepik<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"black-hat-seo-white-hat-seo\"><\/span>Black Hat SEO &amp; White Hat SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">As we know, some people want to improve visibility in the long term but some want it all quickly. The second type of people is the ones that get in trouble. Let\u2019s see how:<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The first one is a <a href=\"https:\/\/www.digitalvidya.com\/blog\/10-white-hat-seo-techniques-for-link-building\/\" target=\"_blank\" rel=\"noopener\">white-hat SEO<\/a> and the second one is a <a href=\"https:\/\/www.digitalvidya.com\/blog\/black-hat-techniques\/\" target=\"_blank\" rel=\"noopener\">black-hat SEO<\/a>. We will discuss black hat SEO first.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">When marketers want to reach the first page of Google or other search engines quickly, often overnight, they use black hat SEO.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Black hat SEO means working only for the algorithms of the search engines. The content is not relevant to human minds at all. It is not new for black hat SEO to gain a boost of customers in the first few days. But, this doesn\u2019t yield any value to any customer.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The breaking and bending of natural SEO rules lead to high engagement and a high amount of money at first. However, eventually, the site may be blocked by search engines.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">So a sustainable, long-term future is a lost cause in this case.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Have you ever opened a page about <\/span>what is SEO<span style=\"font-weight: 400;\"> but then landed on a completely different page about dogs? If you have done this, then you know <\/span>how SEO works<span style=\"font-weight: 400;\"> when using black hat techniques.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Nevertheless, this approach is completely worthless. It offers no value to users, and search engines have now become smart enough to ban these websites forever.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter wp-image-166539\"><img decoding=\"async\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2019\/09\/download-3_955dc3add2c61027356722085d06223c.jpg\" alt=\"Black Hat SEO &amp; White Hat SEO\" class=\"wp-image-166539\" title=\"\"><figcaption class=\"wp-element-caption\">Black hat seo &amp; white hat seo source &#8211; crazzyegg<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-are-seo-white-hat-techniques\"><\/span>What are SEO White Hat Techniques?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">White hat SEO is the opposite of black hat SEO. It helps you build a sustainable user base. You can focus on your audience, deliver value to them, and retain your customers over time.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">It has the following features. Check below <\/span>what is SEO<span style=\"font-weight: 400;\"> and its white hat tricks:<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">1. The content delivered through digital media offers value to users in some other manner. It can promote a product or service of the company but the content is valuable to the audience.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">2. The content has images that are correctly labeled according to the keywords utilized in the content.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">3. The reference links are properly attached and back-linking is correctly achieved.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">4. The grammar and spellings of the content are correct. The content is often short, in a readable range.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">5. The content follows HTML compliance standards.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">However, in practice, most marketers neither use <\/span>what is SEO<span style=\"font-weight: 400;\"> and its white hat SEO techniques nor black hat SEO tricks. We use grey hat SEO.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Just as the name suggests, it is not completely white or black. It is something in between.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"grey-hat-techniques-what-google-has-to-say\"><\/span>Grey hat techniques- What Google has to say<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">However, it is necessary to understand that grey hat techniques are not downright manipulative. In fact, it is not manipulative at all. Read why this is so:<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Google says that they don\u2019t recommend or believe in guest blogging or guest posts. But, every business uses it today. If you want to get in the good books of your audience, you have to utilize guest blogging at some point.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Many marketers will swear against grey hat SEO and many will stay in favor and that is actually the essence of SEO. Because, for every marketer, the success of <\/span>what is SEO<span style=\"font-weight: 400;\"> depends solely on the execution strategy.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">For example, many marketers like Ross Hudgens explains <\/span>how SEO works<span style=\"font-weight: 400;\"> with scalable link-building tricks and there is nothing wrong with the tactics. But, if you look at it, then most of the scalable link-building tricks are black hat SEO.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">This is because it is easier to build links in several industries but it is harder to build links for other industries.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Take the supplement industry, for example. MailChimp doesn\u2019t allow supplement organizations to use their email service. How do you expect a supplement organization to build links or reach out to its audience?<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">It is not as simple as it sounds, right?<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Take a skin-whitening cream. Do you think any journalist will promote it in a flattering manner? They would receive a huge backlash from the audience.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"the-actual-reason-grey-hat-seo-is-more-popular-than-white-hat-seo\"><\/span>The Actual Reason Grey Hat SEO Is More Popular than White Hat SEO<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<figure class=\"wp-block-image aligncenter wp-image-166541\"><img decoding=\"async\" width=\"222\" height=\"227\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2019\/09\/download-1.png\" alt=\"Grey Hat SEO\" class=\"wp-image-166541\" title=\"\" srcset=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2019\/09\/download-1.png 222w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2019\/09\/download-1-147x150.png 147w, https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2019\/09\/download-1-220x225.png 220w\" sizes=\"(max-width: 222px) 100vw, 222px\" \/><figcaption class=\"wp-element-caption\">Grey hat seo source &#8211; netotraffic<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">When someone asks <\/span>what is SEO<span style=\"font-weight: 400;\">, we instantly link it to algorithms. The reason for the grey hat&#8217;s popularity is linked to algorithms only.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The algorithms utilized by search engines keep evolving and <a href=\"https:\/\/www.digitalvidya.com\/blog\/best-seo-techniques\/\">SEO techniques<\/a> keep changing. So, in this environment of continuous change, the void of what is bad and good remains intact. There are factors that determine the ranking of a Google page as per SEO experts and Google itself:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.digitalvidya.com\/blog\/how-to-create-backlinks\/\" target=\"_blank\" rel=\"noopener\">More page links<\/a>.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.digitalvidya.com\/blog\/domain-authority\/\" target=\"_blank\" rel=\"noopener\">High domain authority<\/a>.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.digitalvidya.com\/blog\/what-is-schema\/\" target=\"_blank\" rel=\"noopener\">Good on-page markup<\/a>.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">You will still find many websites lingering at the bottom of the first Google page even when these pages rank above these three parameters more than competitors.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">This is proof that we can still tweak black hat and white hat techniques because the line between \u2018<\/span><i><span style=\"font-weight: 400;\">the good\u2019<\/span><\/i><span style=\"font-weight: 400;\"> and \u2018<\/span><i><span style=\"font-weight: 400;\">the bad\u2019<\/span><\/i><span style=\"font-weight: 400;\"> is blurred here. But, of course, <\/span>what is SEO<span style=\"font-weight: 400;\"> and its grey hat techniques depend on the marketer.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">You have to make a judgment call, assess the odds, see what Google prefers, and then move forward.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Knowing how you can deliver the most value to your users is the thing that matters the most. It is also a factor most appreciated by a search engine. After all, that is why search engines develop a series of algorithms \u2013 to help users receive valuable content.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Let\u2019s move forward and quickly analyze the key factors of <\/span>what is SEO in digital marketing<span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-is-seo-key-factors\"><\/span>What Is SEO: Key Factors<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter wp-image-165916\"><img decoding=\"async\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2019\/09\/seo-background-flat-style_23-2147792140_d3876ff4d686b8990145f09a3f5d2228-1.jpg\" alt=\"SEO Factors\" class=\"wp-image-165916\" title=\"\"><figcaption class=\"wp-element-caption\">Seo factors source &#8211; freepik<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-search-engine\"><\/span>1. Search Engine<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The search engine is a software system that hosts all your search results.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Did you know that Google currently has more than 80% of the search market share? So, if you are successful in bringing your website to the first page of Google, you have done most of the work.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">However, optimizing your website for Google Searches is certainly not a cakewalk. It is a lot harder than we think and that is why we suggest taking up a relevant <\/span><span style=\"font-weight: 400;\">course<\/span><span style=\"font-weight: 400;\"> to understand the basics of SEO, <\/span>what is SEO<span style=\"font-weight: 400;\">, the<a href=\"https:\/\/www.digitalvidya.com\/blog\/benefits-of-seo\/\" target=\"_blank\" rel=\"noopener\"> benefits of SEO<\/a> and <\/span>what is SEO in digital marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-traffic\"><\/span>2. Traffic<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><i><span style=\"font-weight: 400;\">Do you wish to increase your website\u2019s traffic with SEO techniques?<\/span><\/i><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Here\u2019s the thing about traffic:<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">If you get a high volume of customers but if they are not relevant to your target audience base, then it is not worth it. And if you get a low volume of customers but everyone is relevant, then also it is not worth it.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Extremes of each traffic side are not beneficial to any marketer. You have to strike a chord between volume and quality traffic.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">However, this traffic should not be achieved by compromising the experience of the users.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Poor customer experience may ultimately impact your traffic quality and quantity, decreasing your search engine ranking. Then, you will reach square one.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">So, start right!<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter wp-image-165919\"><img decoding=\"async\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2019\/09\/seo-magnifier-glass-symbol_23-2147492102_1ca55d238b7213af0328a4378ba5c4f5.jpg\" alt=\"SEO Techniques\" class=\"wp-image-165919\" title=\"\"><figcaption class=\"wp-element-caption\">Seo techniques source &#8211; freepik<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-search-results\"><\/span>3. Search Results<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">When you search for something on the search engine such as <\/span>what is search engine optimization<span style=\"font-weight: 400;\">, you receive relevant results. These results are called search results. There are two types of search results:<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">1. Paid search results, which are not really a part of your <\/span>what is SEO<span style=\"font-weight: 400;\"> strategy.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">2. Unpaid results, which are a part of your SEO strategy. In fact, the search query displays organic results in this section.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The <\/span>search engine optimization definition <span style=\"font-weight: 400;\">states that it aims to optimize the traffic of the website based on the search results. This is achieved with the best SEO practices, which help the website move up in the search results until there is a relevant place on the first page of the search engine. In essence, this is the overall purpose of SEO.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4-on-page-and-off-page-seo\"><\/span>4. On-Page and Off-Page SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<p><iframe title=\"What is On-Page SEO &amp; Off-Page SEO: SEO for Beginners Tutorial\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/3G5rup19BGQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.digitalvidya.com\/blog\/types-of-seo\/\"><span style=\"font-weight: 400;\">There are two types of SEO<\/span><\/a><span style=\"font-weight: 400;\">: On-page and off-page. Both are really important in your overall SEO strategy.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">On-page SEO is about what Google thinks of your website.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">This means that search engines would crawl your website and go through your content. It includes checking your headlines, meta-description, page structure, and content. This is the part of SEO that you can actually work on.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Off-page SEO includes multiple variables that are referred to by search engines. These variables are not easy to modify.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">For instance, before showing search engine results, Google will go through the search history of users, check other similar resources, and peek at your social media. You can\u2019t always modify off-page SEO. However, there are some<\/span>&nbsp;<a href=\"https:\/\/www.digitalvidya.com\/blog\/best-seo-techniques\/\" target=\"_blank\" rel=\"noopener\">SEO<\/a><span style=\"font-weight: 400;\"> techniques that can help you with off-page SEO.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">When we consider <\/span><a href=\"https:\/\/www.digitalvidya.com\/blog\/seo-marketing\/\" target=\"_blank\" rel=\"noopener\">what is SEO marketing<\/a><span style=\"font-weight: 400;\">, both <a href=\"https:\/\/www.digitalvidya.com\/blog\/on-page-seo\/\" target=\"_blank\" rel=\"noopener\">on-page<\/a> and <a href=\"https:\/\/www.digitalvidya.com\/blog\/off-page-seo-strategies-increase-page-rank-serp\/\" target=\"_blank\" rel=\"noopener\">off-page<\/a> SEO are included in it. And no matter how difficult or different it may be to optimize both, you have to achieve it for an overall growth strategy.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">To understand this concept better, consider the following example.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Case 1:<\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">You have a lawn in your house. The lawn is filthy but the house is super clean. But, does it matter? Because with a dirty lawn, no one will visit your house in the first place so they won\u2019t get to see your house at all.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">What is the SEO element in this case?<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Even with great content and an appealing website, your off-page SEO steals away most of your audience. No one will ever know about your masterpiece because no search engine is referring to it.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Case 2:<\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">If your lawn is super clean but the house is dirty, the situation will be the same in this case as well. Although people will visit your home, they will leave before you can even spell search engine optimization.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">It is also interesting to note that if your viewers leave after checking only one page, it is not considered a successful visit. Google takes it as a bounce and we all know, the higher the bounce rate the lower the ranking.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">This is why you require both on-page and off-page SEO to successfully improve the ranking of your page.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">So, let\u2019s understand both on-page and off-page SEO in detail.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"a-on-page-seo\"><\/span>(a) On-Page SEO<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<figure class=\"wp-block-image aligncenter wp-image-165925\"><img decoding=\"async\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2019\/09\/desktop-screen-with-people-uploading-images_52683-_8f5bc0aadb9a037ce4f60dd49c65dd49.jpg\" alt=\"On-Page SEO\" class=\"wp-image-165925\" title=\"\"><figcaption class=\"wp-element-caption\">On-page seo source &#8211; freepik<\/figcaption><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">(i) Content<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Bill Gates once said, \u201c<a href=\"https:\/\/medium.com\/@HeathEvans\/content-is-king-essay-by-bill-gates-1996-df74552f80d9\" target=\"_blank\" rel=\"noopener\">Content is king<\/a>,\u201d and we simply can\u2019t agree more. Whenever you search for something on the search engines, you are using content to make the search engine understand your purpose.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">For example, if you search <\/span>what is SEO<span style=\"font-weight: 400;\">, Google won\u2019t just give you any wayward link and content found online. It will do a ton of research to give the best possible outcome, which is also the closest match of <\/span>what is SEO<span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Here are some of the factors that deliver good content:<\/span><\/p>\n\n\n\n<h6 class=\"wp-block-heading\">1. Using SEO Strategy<\/h6>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">It is necessary to understand that coming up with quality content is not as easy as it sounds.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While only writing great content would not make you unique and search engine friendly, it can still offer a Kickstart to your what is SEO strategy. This is true for any business that is currently wondering what is SEO in digital marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">More than anything, you need to know a lot about the subject yourself. As many businesses fall short on this aspect, they hire people who have great knowledge of content and related field.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Then, the writer should actually be a teacher because every time you deliver content to your audience, you are trying to deliver some value. To deliver this value, you have to be a teacher and teach the audience in the simplest yet most engaging manner.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Further, it is not always necessary to start every article from scratch. But, eventually, you are expected to do it because uniqueness makes a great selling point, even to search engines.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Initially, take references from the topics that are already covered by people in the industry. Then, slowly move towards creating unique and research-based content.<\/span><\/p>\n\n\n\n<h6 class=\"wp-block-heading\">2. Keyword research<\/h6>\n\n\n\n<p class=\"wp-block-paragraph\">It is a crucial task and there is no denying that. You have to, in fact, search for the keywords even before you start writing because you need to include them in the heading, subheadings, and throughout the content several times.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Searching for it later and adding it to the content later only reduce the flow of the content, which reduces your ranking.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter wp-image-165931\"><img decoding=\"async\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2019\/09\/marketing-background-design_1300-27_10da1ba00ceed24b7a4d26154bdbcba2.jpg\" alt=\"SEO Factors\" class=\"wp-image-165931\" title=\"\"><figcaption class=\"wp-element-caption\">Seo factors source &#8211; freepik<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">However, remember that you always need to keep learning about <\/span>what is SEO<span style=\"font-weight: 400;\"> and<\/span> what is SEO in marketin<span style=\"font-weight: 400;\">g. You don\u2019t need to give exams, purchase a book, or follow 100 blog posts. You only have to choose your favorite channels online and stay updated. <\/span><\/p>\n\n\n\n<h6 class=\"wp-block-heading\">3. Avoid Keyword stuffing<\/h6>\n\n\n\n<p class=\"wp-block-paragraph\">Google has evolved a lot in the past decade. You can\u2019t use the same methods that you used even 2 years ago.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">While you still have to use target keywords (such as <\/span>what is SEO<span style=\"font-weight: 400;\">) all throughout the blog post or article, you don\u2019t want to include them everywhere. It will only reduce your ranking and hurt your search engine reputation.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">So, this thing is totally off the table. Simply avoid using the target keyword (such as <\/span>What is SEO<span style=\"font-weight: 400;\">) too many times.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">It is amazing to note that Google now has become so intelligent that it can understand almost the exact meaning of what you are willing to search for. Simply put, if you search something on Google, it will not only search for this keyword but also look for synonyms of this keyword.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">As long as marketers ensure the presence of <a href=\"https:\/\/www.digitalvidya.com\/blog\/local-seo-checklists-search-ranking-factors\/\" target=\"_blank\" rel=\"noopener\">keywords at strategic locations<\/a> such as headlines, meta-description, and URLs, you can skip mentioning the keyword too many times.<\/span><\/p>\n\n\n\n<h6 class=\"wp-block-heading\">4. Frequent Posting of Fresh Content<\/h6>\n\n\n\n<p class=\"wp-block-paragraph\">The HubSpot benchmark has again revealed that posting frequently can help you increase your <a href=\"https:\/\/www.digitalvidya.com\/blog\/google-seo-updates\/\" target=\"_blank\" rel=\"noopener\">Google rankings<\/a>. However, you need to post fresh content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Of course, you don\u2019t have to come up with new content every time. Sometimes, you can just update your previous content and post it again regularly.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Apart from this, we still can\u2019t deny the fact that posting regularly and consistently is also beneficial. Many marketers receive a high SEO ranking only by posting one time every month.<\/span><\/p>\n\n\n\n<h6 class=\"wp-block-heading\">5. Define your SEO clearly<\/h6>\n\n\n\n<p class=\"wp-block-paragraph\">It is possible for Google to show a direct answer to users. For instance, if a user searches for what is SEO, Google may show the answer beneath the search bar. However, this is only possible if you have clearly defined what is SEO and if it is accessible to search engines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">This is also why many marketers are eliminating the use of jargon in their content. This unnecessary jargons make the content unreadable to search engines and Google.<\/span><\/p>\n\n\n\n<h5 class=\"wp-block-heading\">(ii) Keyword<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Although we have already covered <a href=\"https:\/\/www.digitalvidya.com\/blog\/types-of-keywords\/\" target=\"_blank\" rel=\"noopener\">keyword research<\/a> in the above section, it is imperative for <\/span>search engine optimization definition<span style=\"font-weight: 400;\">. This is because a large part of your search engine strategy is about the right keywords.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Keywords in your content tell a lot. It shows what your content is about, and what your brand is portraying online, and it even tells a lot about your link-building.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">However, the mistake that most people make is, they stop. They stop searching for the keyword, they stop updating their content, and they just stop putting effort into it.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What is SEO<span style=\"font-weight: 400;\">? It is about making constant efforts to redesign your pages and keep the keywords updated.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Here are some of the mistakes that marketers make while searching for the keyword.<\/span><\/p>\n\n\n\n<h6 class=\"wp-block-heading\">1. Wrong Keyword:<\/h6>\n\n\n\n<p class=\"wp-block-paragraph\">The wrong keyword is the number one factor that spoils all your SEO efforts. This is because you are not offering any value to the audience you are attracting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">For example, you are ranking on the first number for<\/span> what is SEO marketing<span style=\"font-weight: 400;\"> tips. But, you actually offer digital services that cost a lot. You will attract a lot of audiences that can\u2019t offer value to you and you can\u2019t offer value to the audience.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Your efforts are wasted which will decrease your online reputation.<\/span><\/p>\n\n\n\n<h6 class=\"wp-block-heading\">2. Selecting the keyword without considering competition:<\/h6>\n\n\n\n<p class=\"wp-block-paragraph\">Another common mistake is selecting the right keyword but not considering the competition. What if you select the right keyword but the competition has high domain authority and links root domains?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">You will require several months or maybe years to compete with your competitors on the search engine.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">In answer to this issue, many marketers straightaway go to long-tail keywords. For instance, if the keyword was <\/span>what is SEO<span style=\"font-weight: 400;\">, they would choose <\/span>what is SEO in digital marketing<b>.<\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">However, what we are ignoring here is that competitors for this long-tail keyword can also be strong. Then, it would make no sense to include a long-tail keyword.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The answer to this issue is think-out-of-the-box and find a keyword that is relevant, less competitive, and can still offer considerable traffic.<\/span><\/p>\n\n\n\n<h6 class=\"wp-block-heading\">3. Ignorance of Search Intent:<\/h6>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;Most marketers look for keywords such as what is SEO. But, they are ignoring the <a href=\"https:\/\/backlinko.com\/hub\/seo\/search-intent\" target=\"_blank\" rel=\"noopener\">search intent <\/a>and important <a href=\"https:\/\/www.digitalvidya.com\/blog\/15-best-search-engine-optimization-tools\/\" target=\"_blank\" rel=\"noopener\">SEO tools<\/a>. This means the reason why people are searching on Google. Using search intent, you can find some relevant keywords that are not too competitive.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">To achieve this, search for the most-used keyword and analyze the drop-down that appears on Google. All these available keywords in the drop-down can offer you some value.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">After this, search for the keyword and scroll to the bottom of the page; you will find some more relevant keywords here.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">If you search <\/span>what is SEO<span style=\"font-weight: 400;\"> on Google, you will get options like <\/span>what is SEO marketing<span style=\"font-weight: 400;\">, search engine optimization techniques, etc.<\/span><\/p>\n\n\n\n<h5 class=\"wp-block-heading\">(iii) HTML<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">It is not necessary to learn to code or become a designer to<a href=\"https:\/\/www.digitalvidya.com\/blog\/5-reasons-for-digital-marketers-to-learn-coding\/\" target=\"_blank\" rel=\"noopener\"> understand this section of HTML<\/a>. But, you need to have some knowledge to successfully execute your SEO strategy. Check out the 4 elements that you should optimize for all your content pieces.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1.<\/strong> First, set the title tag. This title tag is the headline as we see in the newspaper. It is the headline of the content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Every content communication of your website should contain an H1 tag because it is easier for search engines to scan through H1 tags.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2.<\/strong> Second, optimize your meta description. If you have correctly defined the meta-description, it is highly unlikely for the search engine to clip it or end it mid-sentence. Use your keyword clearly in the meta-description.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3.<\/strong> Third, use a schema for what is SEO strategy. The semantic vocabulary of your microdata can be added to your HTML in order to enhance your SEO meaning<b>.<\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">One method to improve schema is by adding subheads. While H2, H3, H4, etc. tags won\u2019t matter as much as an H1 tag, they still contribute to your SEO.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter wp-image-165934\"><img decoding=\"async\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2019\/09\/seo-elements-background-flat-style_23-2147769627_e68da812e48f282a17409b7155054840-1.jpg\" alt=\"SEO\" class=\"wp-image-165934\" title=\"\"><figcaption class=\"wp-element-caption\">Seo source &#8211; freepik<\/figcaption><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">(iv) Architecture<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Architecture is the technical aspect of your SEO strategy. When asking <\/span>what is SEO<span style=\"font-weight: 400;\">, no one expects anything technical. But, the technical part is still there.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">For example, fast load time. It matters a lot.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">1. Ensure easy crawling through indexing to help your audience move from one page to another easily. Properly index your website pages and create valuable links between these pages to improve access.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">2. It is not suggested to post duplicate content on your website. If you are re-sharing a guest post, you won\u2019t face issues. But, if you copy a post from a competitor who has high domain authority than yours, then you are in trouble.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">3. If your website is not mobile-friendly, your SEO ranking instantly drops because it is really important.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">4. Page speed is another important factor. If your webpage takes 20 seconds to load, your users would be pacing back and forth and they will leave.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"b-off-page-seo\"><\/span>(b) Off-Page SEO<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">For your off-page SEO strategy, you have to take care of four important elements. Let\u2019s discuss these elements in detail.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1.<\/strong> Above all, search engines need to trust your brand. If Google is going to show your website on the first page of results, it needs to know you are a big brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">For this, you should improve your domain authority and page authority. Bounce rate also impacts trust because a high bounce rate means that customers don\u2019t like your content. This means that search engines can\u2019t trust you.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2.<\/strong> You need to <a href=\"https:\/\/www.digitalvidya.com\/blog\/how-to-create-backlinks\/\" target=\"_blank\" rel=\"noopener\">create backlinks<\/a>. Ensure the quality and number of your backlinks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3.<\/strong> Google always displays content relevant to the personal choices of the individual based on the origin. A person in India would receive pictures of food when their search query is <b><i>Dishes<\/i><\/b>. But, a person in the UK will just receive pictures of a bowl used to serve food.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Hence, use geo-tagging and a web translator for this purpose.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4.<\/strong> Lastly, ensure good social media outreach. Search engines trust you more if you have social media shares, mentions, and backlinks.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how-seo-works-career-in-search-engine-optimization\"><\/span>How SEO Works: Career in Search Engine Optimization<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">What is SEO<span style=\"font-weight: 400;\">? Certainly, this is a question every budding marketer asks. If you are also one of those people who wish to have a <a href=\"https:\/\/www.digitalvidya.com\/blog\/career-in-seo\/\" target=\"_blank\" rel=\"noopener\">career in search engine optimization<\/a>, read on.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">It is not hard to guess that every budding marketer has already heard that SEO is dead.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">But, do you really think so? How can SEO be probably dead if search engines are still working on keywords?<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The reason why the SEO market is considered dead is that it is becoming smarter as we speak. Every day, Google changes its algorithms, and tweaks are made to SEO. Keeping up with all these modifications is not an easy job.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">This is also the reason why we need skilled <a href=\"https:\/\/www.digitalvidya.com\/blog\/seo-professional\/\" target=\"_blank\" rel=\"noopener\">SEO professionals<\/a> who can work on an effective SEO strategy. No business is waiting around for professionals who only know the Wikipedia definition of <\/span>what is SEO<span style=\"font-weight: 400;\">. Everyone needs continuous changes, evolution, and innovative methods to stay relevant in the market.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Fortunately, with the right education and support through online sources and a course, you can achieve that.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter wp-image-165936\"><img decoding=\"async\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2019\/09\/business-life-employee-with-magnifier-big-monitor-_2c5792e7e4e6b5a9a6419d5431aa000c-1.jpg\" alt=\"Career in Search Engine Optimization\" class=\"wp-image-165936\" title=\"\"><figcaption class=\"wp-element-caption\">A career in search engine optimization source &#8211; freepik<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">SEO is one of the most sought-after specializations in the digital marketing industry, with SEO Specialists earning between \u20b94\u201318 LPA in India depending on experience. But the SEO career path does not end at &#8220;SEO Specialist&#8221; \u2014 it extends into SEO Manager, Head of SEO, and even broader roles like Digital Marketing Director and VP of Marketing. For the full picture of where an SEO career can take you, including 19 other <a href=\"https:\/\/www.digitalvidya.com\/blog\/digital-marketing-jobs\/\" target=\"_blank\" rel=\"noopener\">high-paying digital marketing jobs with salary data and career paths<\/a>, check out our comprehensive jobs guide.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5-seo-trends-you-need-to-learn\"><\/span>5 SEO Trends You Need to Learn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Every budding marketer already has so much on their plate. Even if they don\u2019t want to specifically work as an SEO person, they still need to know <\/span>what is SEO<span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.digitalvidya.com\/blog\/how-seo-works\/\">how SEO works<\/a><span style=\"font-weight: 400;\">. It is necessary to collaborate with the team and effectively maintain consistency across social media channels.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Hence, we have prepared a list of 5 trends that you need to learn. Check the details below:<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-mobile-optimization\"><\/span>1. Mobile Optimization<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">We all have smartphones and we don\u2019t even need to explain their importance in our lives. For a generation that practically lives off a gadget, a non-optimized mobile SEO strategy simply reduces your conversions and customer experience.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b><i>SEO Tip: <\/i><\/b><i><span style=\"font-weight: 400;\">Start with your mobile SEO strategy. You need to optimize your content for mobile users first and then move ahead. If you do the other way around, you can possibly get lost on the web.<\/span><\/i><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-social-media-optimization\"><\/span>2. Social Media Optimization<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><i>What is SEO<\/i><i><span style=\"font-weight: 400;\"> social media optimization?<\/span><\/i><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">If mobile is the bread of SEO, social media is the butter. This is to say that social media is the center of our universe today. Everything is online and everyone is online.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">You can sell, promote, purchase, and market on social media. How can you even think of leaving social media optimization behind?<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">You simply can\u2019t.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">If you have an online presence, you need to have SEO optimized strategy for every channel. It is not even an argument. Every business is required to achieve it.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b><i>SEO Tip:<\/i><\/b><i><span style=\"font-weight: 400;\"> Craft a great social media strategy to achieve greater engagement and a higher number of likes. If social media thinks you are good, Google will automatically start liking you. So, optimize your social strategy to improve outreach and awareness.<\/span><\/i><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-content-optimization\"><\/span>3. Content Optimization<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Content can\u2019t be separated from <\/span>search engine optimization definition<span style=\"font-weight: 400;\">. Everything included in <\/span>what is SEO<span style=\"font-weight: 400;\"> revolves around the content you generate. Even when we were talking about social media, it was mostly related to the content you post and the content your audience posts about you.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">So, as long as you keep providing valuable, unique, and quality content to your audience, you have nothing to worry about. But, if your content is not up-to-the-mark, you are not achieving half of your goal. Your rankings are bound to decrease.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b><i>SEO Tip<\/i><\/b><i><span style=\"font-weight: 400;\">: Focus on creating and writing content that is valuable to your audience. You don\u2019t want to throw promotional pieces or keyword-filled pages at them. Focus more on content quality and utilize your target keyword at relevant places.<\/span><\/i><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter wp-image-165937\"><img decoding=\"async\" src=\"https:\/\/www.digitalvidya.com\/blog\/wp-content\/uploads\/2019\/09\/mobile-phone-apps-concept-landing-pages_23-2148284_9e75156dfd67389e868b78e6d89b1441-1.jpg\" alt=\"Content Optimization\" class=\"wp-image-165937\" title=\"\"><figcaption class=\"wp-element-caption\">Content optimization source &#8211; freepik<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4-voice-optimization\"><\/span>4. Voice Optimization<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">With Alexa, Siri, and other personal assistants, voice searches are about to increase in the near future. Your audience won\u2019t be typing in the keyword. They would rather instruct their assistants to search for them.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">If you are not thinking in this direction already, you are one step behind in your strategy.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b><i>SEO Tip:<\/i><\/b><i><span style=\"font-weight: 400;\"> Consider including popular keywords in your content. Think of keywords that the user might use during voice command and then place it in your content strategically.<\/span><\/i><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5-context-of-the-content\"><\/span>5. Context of the Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">We have already discussed <\/span>about Search Engine Optimization<span style=\"font-weight: 400;\"> is all about context now. Google searches for the context of the keyword, not just the keyword.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">For instance, if you search <\/span>for Search Engine Optimization<span style=\"font-weight: 400;\"> on your search engine, Google will also look for synonyms of the same, such as <\/span>what is search engine optimization definition<span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b><i>SEO Tip:<\/i><\/b><i><span style=\"font-weight: 400;\"> Using the context of search in your content strategy is also related to keywords. So, try and utilize the most popular synonyms of your main keyword in the content.<\/span><\/i><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">From the above article, I hope you have got a detailed explanation of both what is SEO and is SEO in Digital Marketing. If you wish to start a career in search engine optimization, go through the above sections and understand the basics of SEO. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Then, do a <a href=\"https:\/\/www.digitalvidya.com\/seo-course\/\">Search Engine Optimization course<\/a> to gain expertise in the domain.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"frequently-asked-questions-faq\"><\/span><strong>Frequently Asked Questions (FAQ)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1769584911591\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"how-long-does-it-take-to-see-seo-results\"><\/span><strong>How long does it take to see SEO results?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Most websites begin to see a significant impact within <strong>3 to 6 months<\/strong>, depending on the competitiveness of the industry and the site&#8217;s initial technical health.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1769584918366\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"is-seo-still-relevant-in-the-age-of-ai\"><\/span>Is SEO still relevant in the age of AI?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Absolutely. While AI changes <em>how<\/em> we search, it still relies on high-quality, human-created content to provide answers. SEO is now about becoming the trusted source for those AI engines.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1769584929949\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"what-is-the-most-important-seo-ranking-factor\"><\/span>What is the most important SEO ranking factor?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>There is no single &#8220;most important&#8221; factor. However, <strong>relevance to user intent<\/strong> and <strong>domain authority (backlinks)<\/strong> consistently remain at the top of the list.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1769584943242\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"can-i-do-seo-without-any-technical-knowledge\"><\/span>Can I do SEO without any technical knowledge?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>You can handle content-based (On-page) SEO, but you will likely need a developer or a plugin (like Yoast or RankMath) to handle complex <strong>Technical SEO<\/strong> issues.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1769584956390\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"what-are-%e2%80%9ckeywords%e2%80%9d-in-seo\"><\/span>What are &#8220;Keywords&#8221; in SEO?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Keywords are the words and phrases that searchers enter into search engines. SEO involves optimizing your content to match these terms.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Planning to land an SEO role? Our expert guide covers the most commonly asked <a href=\"https:\/\/www.digitalvidya.com\/blog\/marketing-interview-questions\/\" target=\"_blank\" rel=\"noopener\">SEO interview questions<\/a> along with sample answers and preparation tips.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Key Takeaways The AI Shift: SEO now involves optimizing for both traditional blue links and AI Overviews (SGE). SEO delivers the best results when combined with other digital channels \u2014 see how all 10 channels work together in our beginner&#8217;s guide to digital marketing. Core Purpose: SEO (Search Engine Optimization) is the process of improving [&hellip;]<\/p>\n","protected":false},"author":17144,"featured_media":166953,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[378],"tags":[413,8698,8699,8700,8701],"class_list":["post-99934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization","tag-search-engine-optimization-1","tag-what-is-seo","tag-seo-meaning","tag-what-is-search-engine-optimization","tag-introduction-of-seo"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/posts\/99934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/users\/17144"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/comments?post=99934"}],"version-history":[{"count":0,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/posts\/99934\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/media\/166953"}],"wp:attachment":[{"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/media?parent=99934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/categories?post=99934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalvidya.com\/blog\/wp-json\/wp\/v2\/tags?post=99934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}